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    • 2. 发明公开
    • TARGETED ADVERTISEMENTS FOR TRAVEL REGION DEMOGRAPHICS
    • GEZIELTE WERBUNGENFÜRREISEZIEL-DEMOGRAFIEN
    • EP3001872A2
    • 2016-04-06
    • EP14720290.7
    • 2014-03-10
    • Inrix, Inc.
    • SCOFIELD, Christopher, L.JORDAN, DominicLAVEE, UriMCHUGH, Timothy, DavidFOREMAN, Kevin, JamesSCHWEBEL, WilliamKRANSELER, Kenneth
    • G06Q10/00
    • G06Q30/0269G06Q30/0261
    • For an advertisement opportunity near a travel region, advertisements may be selected that are targeted to individuals who are likely to view the advertisement. However, travel patterns among individuals sharing particular traits may exist that facilitate targeted advertising, but may be non-intuitive and therefore difficult to predict, and other techniques, such as population surveys, may be costly and inaccurate. Presented herein are techniques for automatically evaluating travel patterns by tracking the routes of particular individuals, and inferring demographics for such individuals based on the locations of their routes (e.g., an individual whose route frequently includes a residence may be presumed to share the population demographics of the residential neighborhood). Extrapolating such individual demographics may enable inference of shared demographics at particular advertisement opportunities (e.g., among travelers who frequently travel on a particular road at a particular time of day) and the selection of advertisements more closely targeting such individuals.
    • 对于旅游区域附近的广告机会,可以选择针对可能观看广告的个人的广告。 然而,存在共享特定特征的个体之间的旅行模式可能有助于有针对性的广告,但是可能是非直观的,因此难以预测,并且诸如人口调查的其他技术可能是昂贵的和不准确的。 这里提出的是通过跟踪特定个人的路线来自动评估旅行模式的技术,并且基于他们的路线的位置来推断这些个人的人口统计学(例如,可以推测其路线经常包括住宅的个人可以共享人口统计学 住宅区)。 外推这种个人人口特征可以使特定广告机会(例如,经常在特定时间在特定时间旅行的旅行者中)和对这样的个人进行更紧密地选择的广告进行推断。