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1. 发明申请

WO2008067565A1 TARGETED CONTENT REQUEST 审中-公开
标题翻译：目标要求
公开(公告)号：WO2008067565A1
公开(公告)日：2008-06-05
申请号：PCT/US2007/086183
申请日：2007-11-30
申请人： GOOGLE INC. , KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , DROBINTSEV, Maxim
发明人： KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , DROBINTSEV, Maxim
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0201 , G06Q30/0273
摘要： Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document.
摘要翻译：从多个广告中选择广告并且与文档中的广告环境相关联。文件广告请求代码被配置为发布用于在广告环境中呈现的所选广告之一的广告请求，该文档广告请求代码被存储在文档中。

2. 发明申请

WO2008137194A2 METRIC CONVERSION FOR ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的公制转换
公开(公告)号：WO2008137194A2
公开(公告)日：2008-11-13
申请号：PCT/US2008/052958
申请日：2008-02-04
申请人： GOOGLE INC. , SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
发明人： SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译：已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。

3. 发明申请

WO2007124365A2 SYNDICATED TRACKABLE AD CONTENT 审中-公开
标题翻译：综合跟踪广告内容
公开(公告)号：WO2007124365A2
公开(公告)日：2007-11-01
申请号：PCT/US2007/066976
申请日：2007-04-19
申请人： GOOGLE INC. , KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai
发明人： KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai
IPC分类号： G06Q30/00 , G06F9/44
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0241 , G06Q30/0268
摘要： A system sends ad content to a publisher, where the ad content includes a first snippet of code. The system receives requests from browsers accessing a document at the publisher that includes the ad content, where the browsers send the requests based on execution of the first snippet of code. The system transmits, based on receipt of the requests, a second snippet of code to the browsers that instructs the browsers on a content, format and appearance of text to be inserted within the document when the browsers render the document. The system tracks each transmission of the second snippet of code to determine a number of times the text has been displayed at the browsers.
摘要翻译：系统会将广告内容发送给发布商，其中广告内容包含第一个代码段。该系统从浏览器接收访问发布者的文档的请求，其中包括广告内容，浏览器根据第一个代码段的执行发送请求。当浏览器呈现文档时，该系统基于接收到请求，将第二代码片段发送到指示浏览器的内容，格式和文本插入文本的外观上的浏览器。系统跟踪第二代码片段的每个传输，以确定文本在浏览器上显示的次数。

4. 发明申请

WO2008033868A1 SECURE CONVERSION TRACKING 审中-公开
标题翻译：安全转换跟踪
公开(公告)号：WO2008033868A1
公开(公告)日：2008-03-20
申请号：PCT/US2007/078200
申请日：2007-09-11
申请人： GOOGLE INC. , SHARMA, Abhinay , CHEN, Kai
发明人： SHARMA, Abhinay , CHEN, Kai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： In response to a conversion action associated with an online advertisement ("ad"), an advertiser associated with the ad generates a unique identifier (e.g., a pseudo random number), which is transmitted to a payment system through a user device. In some implementations, the unique identifier can be generated by a payment system in response to a request from an advertiser. The advertiser stores the unique identifier in a secure location that is accessible by the payment system. The payment system compares the received unique identifier with the stored unique identifier. If the received unique identifier matches the stored unique identifier, and if the received unique identifier was not previously generated by the advertiser, then the payment system deems the conversion action to be valid.
摘要翻译：响应于与在线广告（“ad”）相关联的转换动作，与广告商相关联的广告商生成通过用户设备发送到支付系统的唯一标识符（例如伪随机数）。在一些实现中，响应于来自广告商的请求，可以由支付系统生成唯一标识符。广告商将唯一标识符存储在可由支付系统访问的安全位置。支付系统将收到的唯一标识符与存储的唯一标识符进行比较。如果接收到的唯一标识符与存储的唯一标识符匹配，并且如果接收到的唯一标识符先前不是由广告商生成的，则支付系统认为转换动作是有效的。

5. 发明申请

WO2010102054A1 RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING 审中-公开
标题翻译：基于转换的在线广告投标的风险
公开(公告)号：WO2010102054A1
公开(公告)日：2010-09-10
申请号：PCT/US2010/026115
申请日：2010-03-03
申请人： GOOGLE INC. , SILVERMAN, Andrew, E. , CHEN, Kai , SHARMA, Abhinay , BENSON, Scott , GALLAGHER, James, A. , MOCK, Markus , MEHTA, Bhavesh, R. , FOX, Nicholas, C. , GUHA, Angshuman , LLINARES, Tomas, Lloret
发明人： SILVERMAN, Andrew, E. , CHEN, Kai , SHARMA, Abhinay , BENSON, Scott , GALLAGHER, James, A. , MOCK, Markus , MEHTA, Bhavesh, R. , FOX, Nicholas, C. , GUHA, Angshuman , LLINARES, Tomas, Lloret
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/0276 , G06Q30/0601 , G06Q40/12
摘要： An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
摘要翻译：广告客户指定与广告相关联的转化事件的基于转化的出价。如果广告发生转化事件，则可以通过与广告相关联的风险溢价来调整有效的基于转化的出价。与广告客户相关联的帐户可以根据调整后的有效转换出价进行借记。

6. 发明申请

WO2007150055A3 SECURE AND EXTENSIBLE PAY PER ACTION ONLINE ADVERTISING 审中-公开
公开(公告)号：WO2007150055A3
公开(公告)日：2007-12-27
申请号：PCT/US2007/071950
申请日：2007-06-22
申请人： GOOGLE INC. , KRIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , MARDANBEIGI, Sam
发明人： KRIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , MARDANBEIGI, Sam
IPC分类号： G06Q30/00
摘要： Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

7. 发明申请

WO2010021985A2 COMPETITIVE ADVERTISING SERVER 审中-公开
标题翻译：竞争性广告服务器
公开(公告)号：WO2010021985A2
公开(公告)日：2010-02-25
申请号：PCT/US2009/054037
申请日：2009-08-17
申请人： GOOGLE INC. , MEHTA, Bhavesh, R. , AGARWAL, Anurag , RAMANI, Nandakumar , CHEN, Kai
发明人： MEHTA, Bhavesh, R. , AGARWAL, Anurag , RAMANI, Nandakumar , CHEN, Kai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0246 , G06Q30/0247
摘要： Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.
摘要翻译：
提供有竞争力的内容项目服务。竞争性内容项目服务可包括接收对内容项目的请求并将第一网络内容项目的预期回报与第二网络内容项目的预期回报进行比较的能力。基于比较，可以确定是否向发布者提供第一网络内容项目。

8. 发明申请

WO2012134765A1 SELECTIVE DELIVERY OF CONTENT ITEMS 审中-公开
标题翻译：选择性交付内容项目
公开(公告)号：WO2012134765A1
公开(公告)日：2012-10-04
申请号：PCT/US2012/028356
申请日：2012-03-08
申请人： GOOGLE INC. , CHEN, Kai , BENSON, Scott S. , YANG, Jun , AGARWAL, Anurag , GILPIN, Scott , ZHANG, Fan , MA, Sheng
发明人： CHEN, Kai , BENSON, Scott S. , YANG, Jun , AGARWAL, Anurag , GILPIN, Scott , ZHANG, Fan , MA, Sheng
IPC分类号： G06Q10/06 , G06Q30/02
CPC分类号： G06Q10/06 , G06Q30/0241
摘要： Systems, methods, and computer programs encoded on a computer-readable storage medium for allocating a minimum number of impressions to a content item in order to satisfy a delivery goal for the content item during a certain period of time are described. In some implementations, a satisfaction index (SI) that reflects the degree to which a content selection service is on pace to meet a delivery goal for a content item within some period can be used. The SI can be used to compare the number of impressions that have been allocated to the content item thus far in a period to the delivery or allocation goal for the content item. A content selection service may determine scores for impression allocations based on both an estimate of value and the SI for a candidate content item in order to balance the goals of meeting delivery goals and optimizing impression inventory value.
摘要翻译：描述了在计算机可读存储介质上编码的系统，方法和计算机程序，用于向内容项目分配最少数量的展示以便在特定时间段内满足内容项目的传送目标。在一些实施方案中，可以使用反映内容选择服务在某一时期内满足内容项目的递送目标的步骤的满足度指数（SI）。 SI可以用于将在一段时间内已分配给目标的内容项目的展示次数与内容项目的投放或分配目标进行比较。内容选择服务可以基于候选内容项目的价值估计和SI来确定印象分配的分数，以便平衡满足递送目标和优化展示库存价值的目标。

9. 发明申请

WO2008011628A2 DEVICE AUTHENTICATION 审中-公开
标题翻译：设备认证
公开(公告)号：WO2008011628A2
公开(公告)日：2008-01-24
申请号：PCT/US2007/074129
申请日：2007-07-23
申请人： GOOGLE INC. , CHEN, Kai , MILNER, Marius C. , SHEN, Shioupyn , CHEN, TsuWei
发明人： CHEN, Kai , MILNER, Marius C. , SHEN, Shioupyn , CHEN, TsuWei
CPC分类号： H04L63/062 , H04L63/0272 , H04L63/08
摘要： A computer-implemented method of assisting in establishing a secure communication is disclosed. The method includes obtaining an encryption key that is shared with a credentialing device, receiving from a client device an encrypted session identifier that encodes a password, decrypting the session identifier with the key to extract the password, and authenticating a communication session for the device using a challenge-response protocol.
摘要翻译：公开了一种协助建立安全通信的计算机实现的方法。该方法包括：获取与凭证设备共享的加密密钥，从客户端设备接收加密的会话标识符，其对密码进行编码，用密钥解密会话标识符以提取密码，以及使用挑战 - 响应协议。

10. 发明申请

WO2020057477A1 A POLAR CODE DESIGN FOR PHYSICAL DOWNLINK CONTROL CHANNEL RE-TRANSMISSION 审中-公开
公开(公告)号：WO2020057477A1
公开(公告)日：2020-03-26
申请号：PCT/CN2019/106081
申请日：2019-09-17
申请人： QUALCOMM INCORPORATED , XU, Changlong , WU, Liangming , CHEN, Kai , LI, Jian , XU, Hao
发明人： XU, Changlong , WU, Liangming , CHEN, Kai , LI, Jian , XU, Hao
IPC分类号： H04L1/00
摘要： Methods, systems, and devices for wireless communications are described. Some wireless systems support polar encoding for physical downlink control channel (PDCCH) transmissions. In these systems, a base station may encode downlink control information (DCI) to obtain a set of mother code bits and load the bits into a circular buffer. The base station may select a set of coded bits from the buffer for transmission in a PDCCH transmission. The base station may additionally send a re-transmission including a different set of coded bits from the buffer. These sets of coded bits for the two transmissions may correspond to two different ranges of bits in the circular buffer, where the two ranges are contiguous. Additionally, the base station may adaptively change the aggregation level for the second transmission based on channel conditions. A receiving device may combine the transmissions for decoding, achieving chase combining and incremental redundancy (IR) gains.

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