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1. 发明申请

WO2008137194A2 METRIC CONVERSION FOR ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的公制转换
公开(公告)号：WO2008137194A2
公开(公告)日：2008-11-13
申请号：PCT/US2008/052958
申请日：2008-02-04
申请人： GOOGLE INC. , SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
发明人： SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译：已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。

2. 发明申请

WO2008067565A1 TARGETED CONTENT REQUEST 审中-公开
标题翻译：目标要求
公开(公告)号：WO2008067565A1
公开(公告)日：2008-06-05
申请号：PCT/US2007/086183
申请日：2007-11-30
申请人： GOOGLE INC. , KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , DROBINTSEV, Maxim
发明人： KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , DROBINTSEV, Maxim
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0201 , G06Q30/0273
摘要： Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document.
摘要翻译：从多个广告中选择广告并且与文档中的广告环境相关联。文件广告请求代码被配置为发布用于在广告环境中呈现的所选广告之一的广告请求，该文档广告请求代码被存储在文档中。

3. 发明申请

WO2007124365A2 SYNDICATED TRACKABLE AD CONTENT 审中-公开
标题翻译：综合跟踪广告内容
公开(公告)号：WO2007124365A2
公开(公告)日：2007-11-01
申请号：PCT/US2007/066976
申请日：2007-04-19
申请人： GOOGLE INC. , KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai
发明人： KNIAZ, Rob , SHARMA, Abhinay , CHEN, Kai
IPC分类号： G06Q30/00 , G06F9/44
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0241 , G06Q30/0268
摘要： A system sends ad content to a publisher, where the ad content includes a first snippet of code. The system receives requests from browsers accessing a document at the publisher that includes the ad content, where the browsers send the requests based on execution of the first snippet of code. The system transmits, based on receipt of the requests, a second snippet of code to the browsers that instructs the browsers on a content, format and appearance of text to be inserted within the document when the browsers render the document. The system tracks each transmission of the second snippet of code to determine a number of times the text has been displayed at the browsers.
摘要翻译：系统会将广告内容发送给发布商，其中广告内容包含第一个代码段。该系统从浏览器接收访问发布者的文档的请求，其中包括广告内容，浏览器根据第一个代码段的执行发送请求。当浏览器呈现文档时，该系统基于接收到请求，将第二代码片段发送到指示浏览器的内容，格式和文本插入文本的外观上的浏览器。系统跟踪第二代码片段的每个传输，以确定文本在浏览器上显示的次数。

4. 发明申请

WO2008033868A1 SECURE CONVERSION TRACKING 审中-公开
标题翻译：安全转换跟踪
公开(公告)号：WO2008033868A1
公开(公告)日：2008-03-20
申请号：PCT/US2007/078200
申请日：2007-09-11
申请人： GOOGLE INC. , SHARMA, Abhinay , CHEN, Kai
发明人： SHARMA, Abhinay , CHEN, Kai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： In response to a conversion action associated with an online advertisement ("ad"), an advertiser associated with the ad generates a unique identifier (e.g., a pseudo random number), which is transmitted to a payment system through a user device. In some implementations, the unique identifier can be generated by a payment system in response to a request from an advertiser. The advertiser stores the unique identifier in a secure location that is accessible by the payment system. The payment system compares the received unique identifier with the stored unique identifier. If the received unique identifier matches the stored unique identifier, and if the received unique identifier was not previously generated by the advertiser, then the payment system deems the conversion action to be valid.
摘要翻译：响应于与在线广告（“ad”）相关联的转换动作，与广告商相关联的广告商生成通过用户设备发送到支付系统的唯一标识符（例如伪随机数）。在一些实现中，响应于来自广告商的请求，可以由支付系统生成唯一标识符。广告商将唯一标识符存储在可由支付系统访问的安全位置。支付系统将收到的唯一标识符与存储的唯一标识符进行比较。如果接收到的唯一标识符与存储的唯一标识符匹配，并且如果接收到的唯一标识符先前不是由广告商生成的，则支付系统认为转换动作是有效的。

5. 发明申请

WO2010102054A1 RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING 审中-公开
标题翻译：基于转换的在线广告投标的风险
公开(公告)号：WO2010102054A1
公开(公告)日：2010-09-10
申请号：PCT/US2010/026115
申请日：2010-03-03
申请人： GOOGLE INC. , SILVERMAN, Andrew, E. , CHEN, Kai , SHARMA, Abhinay , BENSON, Scott , GALLAGHER, James, A. , MOCK, Markus , MEHTA, Bhavesh, R. , FOX, Nicholas, C. , GUHA, Angshuman , LLINARES, Tomas, Lloret
发明人： SILVERMAN, Andrew, E. , CHEN, Kai , SHARMA, Abhinay , BENSON, Scott , GALLAGHER, James, A. , MOCK, Markus , MEHTA, Bhavesh, R. , FOX, Nicholas, C. , GUHA, Angshuman , LLINARES, Tomas, Lloret
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/0276 , G06Q30/0601 , G06Q40/12
摘要： An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
摘要翻译：广告客户指定与广告相关联的转化事件的基于转化的出价。如果广告发生转化事件，则可以通过与广告相关联的风险溢价来调整有效的基于转化的出价。与广告客户相关联的帐户可以根据调整后的有效转换出价进行借记。

6. 发明申请

WO2007150055A3 SECURE AND EXTENSIBLE PAY PER ACTION ONLINE ADVERTISING 审中-公开
公开(公告)号：WO2007150055A3
公开(公告)日：2007-12-27
申请号：PCT/US2007/071950
申请日：2007-06-22
申请人： GOOGLE INC. , KRIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , MARDANBEIGI, Sam
发明人： KRIAZ, Rob , SHARMA, Abhinay , CHEN, Kai , MARDANBEIGI, Sam
IPC分类号： G06Q30/00
摘要： Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

7. 发明申请

WO2010091050A3 DETERMINING CONVERSION PROBABILITY USING SESSION METRICS 审中-公开
公开(公告)号：WO2010091050A3
公开(公告)日：2010-08-12
申请号：PCT/US2010/022995
申请日：2010-02-03
申请人： GOOGLE INC. , SILVERMAN, Andrew, E. , SHARMA, Abhinay , BENSON, Scott, S. , CORDUNEANU, Adrian, Dumitru , GUHA, Angshuman , LLINARES, Tomas, Lloret
发明人： SILVERMAN, Andrew, E. , SHARMA, Abhinay , BENSON, Scott, S. , CORDUNEANU, Adrian, Dumitru , GUHA, Angshuman , LLINARES, Tomas, Lloret
IPC分类号： G06Q30/00
摘要： Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.

8. 发明申请

WO2010065502A3 ADJUSTING BIDS BASED ON PREDICTED PERFORMANCE 审中-公开
公开(公告)号：WO2010065502A3
公开(公告)日：2010-06-10
申请号：PCT/US2009/066196
申请日：2009-12-01
申请人： GOOGLE INC. , SILVERMAN, Andrew, E. , SHARMA, Abhinay , GALLAGHER, James, A. , LLINARES, Tomas Lloret , BENSON, Scott, S. , PFLEGER, Karl Robert , CORDUNEANU, Adrian Dumitru
发明人： SILVERMAN, Andrew, E. , SHARMA, Abhinay , GALLAGHER, James, A. , LLINARES, Tomas Lloret , BENSON, Scott, S. , PFLEGER, Karl Robert , CORDUNEANU, Adrian Dumitru
IPC分类号： G06Q30/00
摘要： A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.

9. 发明申请

WO2005062192A1 METHODS AND SYSTEMS FOR INFORMATION EXTRACTION 审中-公开
标题翻译：信息提取的方法和系统
公开(公告)号：WO2005062192A1
公开(公告)日：2005-07-07
申请号：PCT/US2004/038559
申请日：2004-11-17
申请人： GOOGLE INC. , PEARSON, Mark , NEVILL-MANNING, Craig , SHARMA, Abhinay
发明人： PEARSON, Mark , NEVILL-MANNING, Craig , SHARMA, Abhinay
IPC分类号： G06F17/00
CPC分类号： G06Q30/06 , G06F17/30864 , G06Q30/0601
摘要： Systems and methods that identify and extract information from articles are described. In one embodiment, a search engine implements a method comprising receiving a plurality of articles, and identifying at least a first article as a shopping article. The method can further comprise receiving a search query for an item, selecting the first article as associated with the search query, and identifying a first attribute associated with a first item relevant to the search query from the first article based at least in part on the search query.
摘要翻译：描述了从文章中识别和提取信息的系统和方法。在一个实施例中，搜索引擎实现一种方法，包括接收多个物品，并且将至少第一物品识别为购物物品。该方法还可以包括：接收关于项目的搜索查询，选择与搜索查询相关联的第一文章，以及至少部分地基于第一项目，从与第一文章相关联地识别与第一项目相关的第一项目的第一属性搜索查询。

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