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1. 发明申请

WO2011019633A1 MANAGEMENT OF PUBLISHER YIELD 审中-公开
标题翻译：出版社管理
公开(公告)号：WO2011019633A1
公开(公告)日：2011-02-17
申请号：PCT/US2010/044838
申请日：2010-08-09
申请人： GOOGLE INC. , MOONKA, Rajas , HARVEY, Sean , MILLER, Jason, C. , HEILIG, Joerg
发明人： MOONKA, Rajas , MILLER, Jason, C. , HEILIG, Joerg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0273 , G06Q30/0277
摘要： Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page.
摘要翻译：发行商收益率可以通过建立代表网站发布商的广告收入与多个参数之间的关系的收入模型进行管理。这些参数可以包括例如广告商通过广告网络在网站的网页上放置广告的最低价格，在网页上呈现的广告商广告数量以及在网页上呈现的一些内部广告网页。根据收入模式调整参数值，以便向发布商增加广告收入。这可以包括调整广告商通过广告网络在网页上放置广告的最低价格，网页上呈现的广告商广告的数量和/或网页上呈现的自家广告的数量。

2. 发明申请

WO2010138891A2 MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS 审中-公开
标题翻译：匹配内容提供者和有趣的内容用户
公开(公告)号：WO2010138891A2
公开(公告)日：2010-12-02
申请号：PCT/US2010/036687
申请日：2010-05-28
申请人： GOOGLE INC. , CORDUNEANU, Adrian Dumitru , MANOR, Eyal , SPENCER, Scott , HEILIG, Joerg
发明人： CORDUNEANU, Adrian Dumitru , MANOR, Eyal , SPENCER, Scott , HEILIG, Joerg
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0241 , G06Q30/0246 , G06Q30/0275
摘要： Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
摘要翻译：描述了匹配内容提供商和感兴趣的内容用户的方法，系统和装置。与用户的标识符一起接收指示用户访问网络位置的输入。标识符被模糊化并被发送到被配置为在网络位置处向用户提供内容的内容提供商。向用户发送重新直接标识符，指示用户直接联系内容提供商。当用户与内容提供商联系时，用户发送内容提供商识别用户的标识符和混淆的用户标识符。内容提供者基于接收到的标识符更新混淆的用户标识符和提供者特定用户标识符的数据库。因此，允许内容提供商基于模糊化和提供者特定的用户标识符识别感兴趣的用户。

3. 发明申请

WO2010138891A3 MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS 审中-公开
标题翻译：匹配内容提供者和有趣的内容用户
公开(公告)号：WO2010138891A3
公开(公告)日：2011-02-24
申请号：PCT/US2010036687
申请日：2010-05-28
申请人： GOOGLE INC , CORDUNEANU ADRIAN DUMITRU , MANOR EYAL , SPENCER SCOTT , HEILIG JOERG
发明人： CORDUNEANU ADRIAN DUMITRU , MANOR EYAL , SPENCER SCOTT , HEILIG JOERG
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0241 , G06Q30/0246 , G06Q30/0275
摘要： Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
摘要翻译：描述了匹配内容提供商和感兴趣的内容用户的方法，系统和装置。与用户的标识符一起接收指示用户访问网络位置的输入。标识符被模糊化并被发送到被配置为在网络位置处向用户提供内容的内容提供商。向用户发送重新直接标识符，指示用户直接联系内容提供商。当用户联系内容提供商时，用户发送内容提供者识别用户的标识符和混淆的用户标识符。内容提供者基于接收到的标识符更新混淆的用户标识符和提供者特定用户标识符的数据库。因此，允许内容提供商基于模糊化和提供者特定的用户标识符识别感兴趣的用户。

4. 发明申请

WO2010051496A2 NETWORK PROXY BIDDING SYSTEM 审中-公开
标题翻译：网络代理投标系统
公开(公告)号：WO2010051496A2
公开(公告)日：2010-05-06
申请号：PCT/US2009062858
申请日：2009-10-30
申请人： GOOGLE INC , HEILIG JOERG , SPENCER SCOTT , BAFNA RAHUL , LIN WAYNE W
发明人： HEILIG JOERG , SPENCER SCOTT , BAFNA RAHUL , LIN WAYNE W
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
摘要翻译：描述了用于提交网络代理投标并用与广告投放关联的实际投标代替网络代理投标的方法，系统和计算机程序产品。在一些实现中，代替提交静态投标，广告商可以向广告交易所提交网络代理投标。网络代理出价可以向广告交易所指示：当由广告商指定的展示匹配定向标准变得可用时，广告商希望从广告交易所接收回电。广告商然后可以计算并提交实际的静态出价以替换网络代理出价以响应回叫。

5. 发明申请

WO2010039768A3 PLACEMENT IDENTIFICATION AND RESERVATION 审中-公开
公开(公告)号：WO2010039768A3
公开(公告)日：2010-04-08
申请号：PCT/US2009/058936
申请日：2009-09-30
申请人： GOOGLE INC. , SAMDADIYA, Parag , RANGANATH, Rama , DAY, Robert F. , TAMMANA, Verkata Rama P. , MERRILL, John W. , HEILIG, Joerg
发明人： SAMDADIYA, Parag , RANGANATH, Rama , DAY, Robert F. , TAMMANA, Verkata Rama P. , MERRILL, John W. , HEILIG, Joerg
IPC分类号： G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media for facilitating advertisement placement. For example, a reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions. The advertiser can reserve the available placements, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

6. 发明申请

WO2010051496A3 NETWORK PROXY BIDDING SYSTEM 审中-公开
公开(公告)号：WO2010051496A3
公开(公告)日：2010-05-06
申请号：PCT/US2009/062858
申请日：2009-10-30
申请人： GOOGLE INC. , HEILIG, Joerg , SPENCER, Scott , BAFNA, Rahul , LIN, Wayne W.
发明人： HEILIG, Joerg , SPENCER, Scott , BAFNA, Rahul , LIN, Wayne W.
IPC分类号： G06Q30/00
摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

7. 发明申请

WO2008137194A3 METRIC CONVERSION FOR ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的公制转换
公开(公告)号：WO2008137194A3
公开(公告)日：2009-12-30
申请号：PCT/US2008052958
申请日：2008-02-04
申请人： GOOGLE INC , SHARMA ABHINAY , CHEN KAI , KNIAZ ROB , HEILIG JOERG
发明人： SHARMA ABHINAY , CHEN KAI , KNIAZ ROB , HEILIG JOERG
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译：已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。

8. 发明申请

WO2009105287A1 HYBRID ADVERTISING CAMPAIGN 审中-公开
标题翻译：混合广告运动
公开(公告)号：WO2009105287A1
公开(公告)日：2009-08-27
申请号：PCT/US2009/030339
申请日：2009-01-07
申请人： GOOGLE INC. , RAMASWAMY, Sridhar , LAI, Angela Chunwah , FOLTZ, Mark A. , BARDIN, Ariel H. , BLACK, Julie A. , HEILIG, Joerg , STANIS, Thomas R.
发明人： RAMASWAMY, Sridhar , LAI, Angela Chunwah , FOLTZ, Mark A. , BARDIN, Ariel H. , BLACK, Julie A. , HEILIG, Joerg , STANIS, Thomas R.
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0271 , G06Q30/02 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
摘要翻译：收到与广告系列相关的关键字和刊登位置标准。接收到指定web属性（例如网页）的广告请求，并且识别由web属性所满足的关键字和放置标准。根据确定的关键字和放置标准，选择要提供的网络媒体资源的广告。

9. 发明申请

WO2010039768A2 PLACEMENT IDENTIFICATION AND RESERVATION 审中-公开
标题翻译：放置识别和预订
公开(公告)号：WO2010039768A2
公开(公告)日：2010-04-08
申请号：PCT/US2009058936
申请日：2009-09-30
申请人： GOOGLE INC , SAMDADIYA PARAG , RANGANATH RAMA , DAY ROBERT F , TAMMANA VERKATA RAMA P , MERRILL JOHN W , HEILIG JOERG
发明人： SAMDADIYA PARAG , RANGANATH RAMA , DAY ROBERT F , TAMMANA VERKATA RAMA P , MERRILL JOHN W , HEILIG JOERG
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media for facilitating advertisement placement. For example, a reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions. The advertiser can reserve the available placements, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
摘要翻译：方法，系统和装置，包括计算机存储介质上编码的计算机程序，用于促进广告布置。例如，预订系统可以根据广告客户提供的定位条件和发布商提供的展示位置广告资料来识别可用的展示位置。预订系统可以接收来自发布者的可用展示位置的预订数据，并向预订数据提供广告商可用的展示位置。可用的展示位置可以根据展示位置可以满足广告客户的定位条件的第一个精度进行排名并呈现给广告客户。对于启用了定位规则的每个展示位置，都可以确定第二个精度。反过来，预订系统可以根据第一和第二精度对展示位置进行排名和展示。广告客户可以预订可用的展示位置，并在预订期间修改预订。属于广告客户活动的广告可以由广告商直接响应于发布者为预订投放广告的请求而提供给发布者，或者可以由预订系统或与之通信的广告服务器提供给发布者预订系统。广告商和发布商所报告的展示位置中的广告报告性能差异可以调整并归因于广告商或发布商。

10. 发明申请

WO2008137194A2 METRIC CONVERSION FOR ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的公制转换
公开(公告)号：WO2008137194A2
公开(公告)日：2008-11-13
申请号：PCT/US2008/052958
申请日：2008-02-04
申请人： GOOGLE INC. , SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
发明人： SHARMA, Abhinay , CHEN, Kai , KNIAZ, Rob , HEILIG, Joerg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译：已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。

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