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    • 3. 发明申请
    • SELECTIVE DELIVERY OF CONTENT ITEMS
    • 选择性交付内容项目
    • WO2012134765A1
    • 2012-10-04
    • PCT/US2012/028356
    • 2012-03-08
    • GOOGLE INC.CHEN, KaiBENSON, Scott S.YANG, JunAGARWAL, AnuragGILPIN, ScottZHANG, FanMA, Sheng
    • CHEN, KaiBENSON, Scott S.YANG, JunAGARWAL, AnuragGILPIN, ScottZHANG, FanMA, Sheng
    • G06Q10/06G06Q30/02
    • G06Q10/06G06Q30/0241
    • Systems, methods, and computer programs encoded on a computer-readable storage medium for allocating a minimum number of impressions to a content item in order to satisfy a delivery goal for the content item during a certain period of time are described. In some implementations, a satisfaction index (SI) that reflects the degree to which a content selection service is on pace to meet a delivery goal for a content item within some period can be used. The SI can be used to compare the number of impressions that have been allocated to the content item thus far in a period to the delivery or allocation goal for the content item. A content selection service may determine scores for impression allocations based on both an estimate of value and the SI for a candidate content item in order to balance the goals of meeting delivery goals and optimizing impression inventory value.
    • 描述了在计算机可读存储介质上编码的系统,方法和计算机程序,用于向内容项目分配最少数量的展示以便在特定时间段内满足内容项目的传送目标。 在一些实施方案中,可以使用反映内容选择服务在某一时期内满足内容项目的递送目标的步骤的满足度指数(SI)。 SI可以用于将在一段时间内已分配给目标的内容项目的展示次数与内容项目的投放或分配目标进行比较。 内容选择服务可以基于候选内容项目的价值估计和SI来确定印象分配的分数,以便平衡满足递送目标和优化展示库存价值的目标。