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    • 10. 发明申请
    • SYSTEM AND METHOD OF PROVIDING PROMOTIONAL PRICES TO A USER AND ACCUMULATING INCENTIVES TO A USER
    • 向用户提供促销价格的系统和方法以及对用户的累积激励
    • WO0101320A8
    • 2001-03-15
    • PCT/US9914752
    • 1999-06-28
    • PLANET RXCHONG JAMESCHAN JOSEPHTANG HENRYLAM ROBERT
    • CHONG JAMESCHAN JOSEPHTANG HENRYLAM ROBERT
    • G06Q30/00G06F19/00G06F17/60
    • G06Q30/02
    • A computer-implemented method and system for promoting a business are provided. The method can be used with an electronic network, preferably the World Wide Web. A vendor program running on a vendor system (330) displays promotional items on a promotional Web page (302). When a customer selects promotional items (306), the vendor program queries a database (304) to determine the customer's eligibility to participate in the business promotion. An ineligible customer (318) is offered the opportunity to purchase the items at a non-promotional rate (324), or to cancel the order (326). The promotional items are delivered (342) to an eligible customer (344) at the promotional rate. An eligible customer is also sent a persistent cookie (316) that is used to notify the vendor program to display a non-promotional Web page during the customer's subsequent visits to the vendor's Web site. The eligible customer is sent a URL link with an encrypted unique key (336) for associating referred new customers (400) to the customer. An incentive is rewarded (406) to the customer for each referred customer who participates in the business program. A tally Web page displays referred customer information. Incentive awards can be selected from a redemption Web page. Upon selection of an incentive award, the vendor program updates the tally and redemption pages, and the database. The vendor program makes arrangements to have the incentives delivered to the referring customer. Each additional customer is provided a URL with a unique encrypted key and has the opportunity to earn incentives by referring others to the vendor's business promotion.
    • 提供了一种用于促进业务的计算机实现的方法和系统。 该方法可以与电子网络一起使用,优选地是万维网。 在供应商系统(330)上运行的供应商程序在促销网页上显示促销品(302)。 当客户选择促销项目(306)时,供应商程序查询数据库(304)以确定客户参与促销活动的资格。 提供不合格客户(318)以非促销价(324)购买商品或取消订单(326)的机会。 促销品以促销价格交付给合格客户(344)(342)。 符合条件的客户还会发送持久性Cookie(316),用于在客户随后访问供应商的网站期间通知供应商程序显示非促销网页。 向符合条件的客户发送带有加密唯一密钥(336)的URL链接,用于将所引用的新客户(400)与客户相关联。 对于参与业务计划的每个参与客户,奖励(406)给客户。 统计网页显示参考客户信息。 激励奖励可以从兑换网页中选择。 在选择奖励奖励后,供应商计划更新计数和兑换页面以及数据库。 供应商计划作出安排,将激励措施交付给转介客户。 每个额外的客户都提供了一个带有唯一加密密钥的URL,并有机会通过引用他人来提供供应商的业务促销来获得奖励。