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    • 4. 发明申请
    • ONLINE TARGET LOCATION DETECTION
    • 在线目标位置检测
    • US20090248663A1
    • 2009-10-01
    • US12059687
    • 2008-03-31
    • OMPRAKASH MANIYARHONGHUA DAIYING LI
    • OMPRAKASH MANIYARHONGHUA DAIYING LI
    • G06F17/30
    • G06F16/9537
    • Documents are provided that are geographically relevant to a user or a request. Information describing the online activity of a user is received and location identifiers are obtained. The plurality of location identifiers provide geographic location information defining the geographic intent of the information describing the online activity of the user, the location of the computing device utilized by the user, or the user's registered geographic location. Sets of predefined rules are then applied to the received information and the plurality of location identifiers to select at least one geographic location. Documents are then returned to the user that are geographically relevant based on the selected geographic location. The received information may include search queries, and the documents may include search results and/or advertisements.
    • 提供与用户或请求在地理上相关的文档。 收到描述用户在线活动的信息,并获得位置标识符。 多个位置标识符提供定义描述用户的在线活动的信息的地理意图,用户使用的计算设备的位置或用户的注册地理位置的地理位置信息。 然后将预定义规则的集合应用于所接收的信息和多个位置标识符以选择至少一个地理位置。 然后根据所选择的地理位置将文档返回给与地理位置相关的用户。 所接收的信息可以包括搜索查询,并且文档可以包括搜索结果和/或广告。
    • 9. 发明申请
    • ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING
    • 基于行动意识的基于行为的行为
    • US20120197732A1
    • 2012-08-02
    • US13017843
    • 2011-01-31
    • DOU SHENJUN YANXIANFANG WANGJIAYUAN HUANGVALERI LIBORSKIYING LI
    • DOU SHENJUN YANXIANFANG WANGJIAYUAN HUANGVALERI LIBORSKIYING LI
    • G06Q30/00G06F15/18G06N5/02
    • G06Q30/02G06Q30/0269
    • Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.
    • 方法和计算机存储介质,其具有体现在其上的计算机可执行指令,其有利于使用意图强度分数来对用户意图进行分类。 接收到指示特定实体的用户查询。 通过向用户分配意图强度分数来确定用户对特定实体的意图。 用户的意图强度分数是使用分配给为类别中的实体识别的种子模式的意图强度分数以及所接收的用户查询来确定的。 在实施例中,可以基于随后的查询来更新用户的意图强度分数,或者可以根据功能来更改用户的意图强度分数。 也可以生成具有特定实体的特定意图强度分数的用户列表。
    • 10. 发明申请
    • ACTIVE AND PROGRESSIVE TARGETED ADVERTISING
    • 主动和进步的目标广告
    • US20100023893A1
    • 2010-01-28
    • US12178956
    • 2008-07-24
    • YING SHANYING LI
    • YING SHANYING LI
    • G06F3/048
    • G06F17/30873G06Q30/02
    • Methods and computer-readable media for presenting a user with advertising content, such as an advertisement or coupon, based on the user's responses to one or more questions are provided. A user may view a web page that includes one or more thumbnails, where each thumbnail represents a media, such as a video clip, an audio clip, or an image. Once a user selects a thumbnail, by hovering a cursor over the thumbnail, for example, a question may appear over the thumbnail. The user may respond to the question, and based on the response, may be provided with some form of relevant advertising content. Subsequent questions may be presented to the user if the user selects more than one thumbnail in a session, and thus the user may be provided with highly relevant advertising content that is based on responses to more than one question.
    • 提供了用于基于用户对一个或多个问题的响应向用户呈现广告内容(例如广告或优惠券)的方法和计算机可读介质。 用户可以查看包括一个或多个缩略图的网页,其中每个缩略图表示诸如视频剪辑,音频剪辑或图像之类的媒体。 一旦用户选择了缩略图,通过将光标悬停在缩略图上方,例如,缩略图上可能会出现一个问题。 用户可以回答该问题,并且基于该响应,可以提供某种形式的相关广告内容。 如果用户在会话中选择多于一个的缩略图,则可以向用户呈现随后的问题,并且因此可以向用户提供基于对多于一个问题的响应的高度相关的广告内容。