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1. 发明授权

US08161065B2 Facilitating advertisement selection using advertisable units 有权
标题翻译：使用广告单位促进广告选择
公开(公告)号：US08161065B2
公开(公告)日：2012-04-17
申请号：US12620341
申请日：2009-11-17
申请人： Dou Shen , Yi Zhang , Heng Zhang , Sahil Thaker , Valeri Liborski , Ying Li
发明人： Dou Shen , Yi Zhang , Heng Zhang , Sahil Thaker , Valeri Liborski , Ying Li
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.
摘要翻译：具有容纳有使用广告单元的广告选择的计算机可执行指令的系统，方法和计算机存储介质。引用两个或多个单词序列的实体。实体包括包含实体的一部分的子串。与实体相关联的搜索数据与与实体的子串相关联的相应搜索数据进行比较。基于该比较，确定实体包括作为用于选择要显示的广告的单元的单元的广告单元。可广告单元用于选择要呈现给用户的广告。

2. 发明申请

US20110119255A1 FACILITATING ADVERTISEMENT SELECTION USING ADVERTISABLE UNITS 有权
标题翻译：使用可广泛的单位促进广告选择
公开(公告)号：US20110119255A1
公开(公告)日：2011-05-19
申请号：US12620341
申请日：2009-11-17
申请人： DOU SHEN , YI ZHANG , HENG ZHANG , SAHIL THAKER , VALERI LIBORSKI , YING LI
发明人： DOU SHEN , YI ZHANG , HENG ZHANG , SAHIL THAKER , VALERI LIBORSKI , YING LI
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.
摘要翻译：具有容纳有使用广告单元的广告选择的计算机可执行指令的系统，方法和计算机存储介质。引用两个或多个单词序列的实体。实体包括包含实体的一部分的子串。与实体相关联的搜索数据与与实体的子串相关联的相应搜索数据进行比较。基于该比较，确定实体包括作为用于选择要显示的广告的单元的单元的广告单元。可广告单元用于选择要呈现给用户的广告。

3. 发明申请

US20110081967A1 INTERACTIVE MEDIA SOCIAL GAME 审中-公开
标题翻译：互动媒体社交游戏
公开(公告)号：US20110081967A1
公开(公告)日：2011-04-07
申请号：US12573571
申请日：2009-10-05
申请人： Thomas C. Butcher , Sahil Thaker , Christopher B. Weare
发明人： Thomas C. Butcher , Sahil Thaker , Christopher B. Weare
IPC分类号： A63F13/00 , G06N5/02 , G06Q30/00 , G06Q50/00 , A63F9/24 , G06F3/01
CPC分类号： A63F13/77 , A63F13/79 , A63F2300/552 , A63F2300/5546 , G06Q30/02 , G06Q30/0209
摘要： An interactive media social game is described. In embodiments, a social game service administrates a networked social game based on media asset interactions. Media asset interaction data is received that identifies media assets when they are downloaded or played at a user device. The media assets are correlated with a social game entity, such as a music pet that is a token entity of the networked social game. The music pet adaptively changes according to characteristics of the media assets. The media asset interaction data is also compiled as a media asset selection history corresponding to a user that is associated with the user device. A media asset recommendation for the user can be generated based on the media asset selection history, and the media asset recommendation is communicated as a recommendation message from the music pet to the user that is associated with the user device.
摘要翻译：描述了一种交互式媒体社交游戏。在实施例中，社交游戏服务基于媒体资产交互来管理联网的社交游戏。接收媒体资产交互数据，当用户设备下载或播放时识别媒体资产。媒体资产与社交游戏实体相关联，例如作为联网社交游戏的标记实体的音乐宠物。音乐宠物根据媒体资产的特点自适应地变化。媒体资产交互数据也被编译为与用户设备相关联的用户对应的媒体资产选择历史。可以基于媒体资产选择历史来生成针对用户的媒体资产推荐，并且将媒体资产推荐作为推荐消息从音乐宠物传送给与该用户设备相关联的用户。

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