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    • 5. 发明申请
    • CLICK FRAUD MONITORING BASED ON ADVERTISING TRAFFIC
    • 基于广告交通的点击欺诈监控
    • US20130226692A1
    • 2013-08-29
    • US13406532
    • 2012-02-28
    • Kam KouladjieHaitao SongBaiju Nair
    • Kam KouladjieHaitao SongBaiju Nair
    • G06Q30/02
    • G06Q30/02
    • Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module.
    • 本文公开了在线广告系统中的点击欺诈监视的各种技术。 在一个实施例中,web服务器包括被配置为检测来自客户端设备的请求的流量模块,被配置为执行确定所述检测到的请求是否包括客户端ID的分析模块。 网络服务器还包括计算模块,其被配置为基于分析模块的确定来确定具有客户机ID的请求的计数和没有客户端ID的请求的计数。 网络服务器还包括欺诈模块,其被配置为至少部分地基于所确定的具有客户端ID的请求的计数和/或来自计算模块的客户端ID的请求计数和分析模块的确定来监视点击欺诈。
    • 8. 发明申请
    • Automated IPv6, IPv4 Address Classifier
    • 自动IPv6,IPv4地址分类器
    • US20130346202A1
    • 2013-12-26
    • US13527645
    • 2012-06-20
    • Kambiz KouladjieRamu MovvaAli HaveliwalaHaitao Song
    • Kambiz KouladjieRamu MovvaAli HaveliwalaHaitao Song
    • G06Q30/02
    • G06Q30/06
    • Various embodiments pertain to techniques for automatically classifying an IP address using information received as part of a request for an advertisement. In some embodiments, the information received can include an IP address associated with the request, a client identifier, and a unique request identifier, such as a request global user identifier (RGUID). In various embodiments, the information is analyzed and used to classify the IP address. For example, the IP address can be classified as belonging to a unique or real end user, belonging to a proxy, or belonging to a potential exploit. Advertisements can be served, or not served at all, according to the classification of the IP address. In various embodiments, some classifications of IP addresses can be further analyzed to determine a geo-location associated with the IP address or to enable processes to mitigate malicious or fraudulent request risks.
    • 各种实施例涉及使用作为广告请求的一部分接收的信息来自动分类IP地址的技术。 在一些实施例中,所接收的信息可以包括与请求相关联的IP地址,客户端标识符和唯一请求标识符,诸如请求全局用户标识符(RGUID)。 在各种实施例中,分析信息并将其用于对IP地址进行分类。 例如,IP地址可以归类为属于代理的唯一或真实最终用户,或属于潜在利用。 可以根据IP地址的分类来提供广告,也可以根本不提供广告。 在各种实施例中,可以进一步分析IP地址的一些分类以确定与IP地址相关联的地理位置,或者使得过程能够减轻恶意或欺诈性请求风险。