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1. 发明申请

US20130226692A1 CLICK FRAUD MONITORING BASED ON ADVERTISING TRAFFIC 有权
标题翻译：基于广告交通的点击欺诈监控
公开(公告)号：US20130226692A1
公开(公告)日：2013-08-29
申请号：US13406532
申请日：2012-02-28
申请人： Kam Kouladjie , Haitao Song , Baiju Nair
发明人： Kam Kouladjie , Haitao Song , Baiju Nair
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module.
摘要翻译：本文公开了在线广告系统中的点击欺诈监视的各种技术。在一个实施例中，web服务器包括被配置为检测来自客户端设备的请求的流量模块，被配置为执行确定所述检测到的请求是否包括客户端ID的分析模块。网络服务器还包括计算模块，其被配置为基于分析模块的确定来确定具有客户机ID的请求的计数和没有客户端ID的请求的计数。网络服务器还包括欺诈模块，其被配置为至少部分地基于所确定的具有客户端ID的请求的计数和/或来自计算模块的客户端ID的请求计数和分析模块的确定来监视点击欺诈。

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