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1. 发明申请

US20090171763A1 System and method for online advertising driven by predicting user interest 审中-公开
标题翻译：通过预测用户兴趣推动在线广告系统和方法
公开(公告)号：US20090171763A1
公开(公告)日：2009-07-02
申请号：US12006179
申请日：2007-12-31
申请人： Jessi Dong , Wei Du , Sam P. Hamilton , Michael Helman , Aparna Seetharaman , Yang Wang
发明人： Jessi Dong , Wei Du , Sam P. Hamilton , Michael Helman , Aparna Seetharaman , Yang Wang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0273 , G06Q40/00
摘要： An improved system and method for online advertising driven by predicting user interest is provided. An advertising demand engine may be provided for selecting advertisements to be served to a user for display with requested content. An advertisement may be correlated to an advertisement previously selected by a user or by other users in the user's segment. An advertising correlation engine may be provided for correlating an advertisement to another advertisement using collaborative filtering, an advertising clustering engine may be provided for clustering correlated advertisements using item-based collaborative filtering, and a user correlation engine may be provided for segmenting users by selected advertisements and creating a cluster of advertisements associated with each cluster of users. Correlated advertisements that are selected may be allocated web page placements and then served to a user for display with requested content.
摘要翻译：提供了一种通过预测用户兴趣推动的改进的在线广告系统和方法。可以提供广告需求引擎用于选择要被提供给用户的广告以便显示所请求的内容。广告可以与先前由用户或用户区段中的其他用户选择的广告相关联。可以提供广告相关引擎，用于使用协作过滤将广告与另一广告相关联，可以提供广告聚类引擎用于使用基于项目的协作过滤来聚类相关联的广告，并且可以提供用户相关引擎，用于通过选择的广告来分割用户以及创建与每个用户群集相关联的广告群集。所选择的相关广告可以被分配网页展示，然后被提供给用户以显示所请求的内容。

2. 发明申请

US20090327081A1 System to Correlate Online Advertisement 审中-公开
标题翻译：系统关联在线广告
公开(公告)号：US20090327081A1
公开(公告)日：2009-12-31
申请号：US12163114
申请日：2008-06-27
申请人： Charles Wang , Jessi Dong , Sam P. Hamilton , Michael Helman , Chris Kalaboulds , Jianbin Wei
发明人： Charles Wang , Jessi Dong , Sam P. Hamilton , Michael Helman , Chris Kalaboulds , Jianbin Wei
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： This patent discloses a method to display an online advertisement to a user. The online advertisement may include an object ad profile, at least one user ad profile, and a users personal profile. The method may determine whether to display the online advertisement to the user by comparing at least one of (i) a personal profile of the user and an ad profile of the user to at least one of (ii) the object ad profile, the at least one user ad profile, and the users personal profile.
摘要翻译：该专利公开了一种向用户显示在线广告的方法。在线广告可以包括对象广告简档，至少一个用户广告简档和用户个人简档。该方法可以通过将（i）用户的个人简档和用户的广告简档中的至少一个与（ii）对象广告简档，at 至少一个用户广告配置文件和用户个人资料。

3. 发明授权

US08275419B2 Advertisements on mobile devices using integrations with mobile applications 有权
标题翻译：移动设备上使用与移动应用集成的广告
公开(公告)号：US08275419B2
公开(公告)日：2012-09-25
申请号：US11939685
申请日：2007-11-14
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： H04B1/38
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.
摘要翻译：用于将广告递送到移动设备的方法包括将来自移动设备的应用程序中的广告位置集成在一起，其中广告位置在用户整个使用应用程序时由用户观看时在移动设备的屏幕上的位置保持基本恒定; 包括与广告位置相关联的广告调用; 响应于执行所述应用，使得所述广告呼叫从广告服务器检索广告; 以及由移动设备将广告接收到广告位置以供用户显示。

4. 发明申请

US20110219030A1 DOCUMENT PRESENTATION USING RETRIEVAL PATH DATA 审中-公开
标题翻译：使用检索路径数据的文档介绍
公开(公告)号：US20110219030A1
公开(公告)日：2011-09-08
申请号：US12717091
申请日：2010-03-03
申请人： Daniel-Alexander Billsus , Wei Chai , Sam P. Hamilton , Jonathan Blake Handler , Nir Yeffet
发明人： Daniel-Alexander Billsus , Wei Chai , Sam P. Hamilton , Jonathan Blake Handler , Nir Yeffet
IPC分类号： G06F17/30 , G06F15/16 , G06F17/00 , G06Q30/00
CPC分类号： G06Q30/0641
摘要： The browsing activity of a first user is motivated by some intent. The first user requests retrieval of a particular document while browsing. A document processing and presentation machine associates the document with a retrieval path taken by the first user. By using the retrieval path data of the document, the document processing and presentation machine infers an intent that likely motivated the first user. When a second user makes a request similar to a request within the retrieval path, the machine presents the second user with the document and some of the retrieval path data, thus providing the second user with a shortcut that leads the second user directly to the document. Thus, the second user may be able to satisfy his intent with significantly less browsing activity compared to the first user.
摘要翻译：第一个用户的浏览活动是由某种意图激发的。第一个用户在浏览时请求检索特定文档。文件处理和呈现机将文档与由第一用户取得的检索路径相关联。通过使用文档的检索路径数据，文档处理和呈现机器推测可能激励第一用户的意图。当第二用户作出与检索路径内的请求类似的请求时，机器向第二用户呈现文档和一些检索路径数据，从而向第二用户提供将第二用户直接引导到文档的快捷方式。因此，与第一用户相比，第二用户可能能够以显着更少的浏览活动来满足他的意图。

5. 发明申请

US20090125376A1 ADVERTISEMENTS ON MOBILE DEVICES USING INTEGRATIONS WITH MOBILE APPLICATIONS 有权
标题翻译：使用与移动应用程序集成在移动设备上的广告
公开(公告)号：US20090125376A1
公开(公告)日：2009-05-14
申请号：US11939685
申请日：2007-11-14
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.
摘要翻译：用于将广告递送到移动设备的方法包括将来自移动设备的应用程序中的广告位置集成在一起，其中广告位置在用户整个使用应用程序时由用户观看时在移动设备的屏幕上的位置保持基本恒定; 包括与广告位置相关联的广告调用; 响应于执行所述应用，使所述广告呼叫从广告服务器检索广告; 以及由移动设备将广告接收到广告位置以供用户显示。

6. 发明申请

US20090018913A1 SYSTEM FOR SERVING TARGETED ADVERTISEMENTS OVER MOBILE MESSAGING SERVICES 审中-公开
标题翻译：用于通过移动消息传递服务来服务目标广告的系统
公开(公告)号：US20090018913A1
公开(公告)日：2009-01-15
申请号：US12165175
申请日：2008-06-30
申请人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
IPC分类号： G06Q30/00
CPC分类号： H04M3/02 , G06Q30/02 , G06Q30/0258 , G06Q30/0267 , G06Q30/0272 , G06Q30/0277 , H04M3/4878 , H04M3/53383 , H04M2203/2011 , H04M2207/18 , H04W4/12
摘要： A system is described for serving targeted advertisements over mobile messaging services. The system may include a processor, a memory and an interface. The memory may store a content related to a mobile alert service and an advertisement. The content may be provided to a user when an alert condition is met. The interface may be operatively connected to the memory and may communicate with the user. The processor may be operatively connected to the memory and the interface. The processor may receive a request from the user, via the interface, to subscribe to the mobile alert service. The processor may detect when the alert condition is met and generate a mobile message containing the content. The processor may retrieve an advertisement related to the content and may attach the advertisement to the mobile message. The processor may provide the mobile message to the user via the interface.
摘要翻译：描述了一种系统，用于通过移动消息服务来提供目标广告。该系统可以包括处理器，存储器和接口。存储器可以存储与移动警报服务和广告相关的内容。当满足警报条件时，内容可以被提供给用户。接口可以可操作地连接到存储器并且可以与用户通信。处理器可以可操作地连接到存储器和接口。处理器可以经由接口从用户接收请求以订阅移动警报服务。处理器可以检测何时满足警报条件并且生成包含该内容的移动消息。处理器可以检索与内容相关的广告，并且可以将广告附加到移动消息。处理器可以经由接口向用户提供移动消息。

7. 发明申请

US20110219029A1 DOCUMENT PROCESSING USING RETRIEVAL PATH DATA 审中-公开
标题翻译：使用检索路径数据的文档处理
公开(公告)号：US20110219029A1
公开(公告)日：2011-09-08
申请号：US12717082
申请日：2010-03-03
申请人： Daniel-Alexander Billsus , Wei Chai , Sam P. Hamilton , Jonathan Blake Handler , Nir Yeffet
发明人： Daniel-Alexander Billsus , Wei Chai , Sam P. Hamilton , Jonathan Blake Handler , Nir Yeffet
IPC分类号： G06F17/30 , G06F15/16 , G06Q30/00
CPC分类号： G06Q30/0601 , G06Q30/0641
摘要： The browsing activity of a first user is motivated by some intent. The first user requests retrieval of a particular document while browsing. A document processing and presentation machine associates the document with a retrieval path taken by the first user. By using the retrieval path data of the document, the document processing and presentation machine infers an intent that likely motivated the first user. When a second user makes a request similar to a request within the retrieval path, the machine presents the second user with the document and some of the retrieval path data, thus providing the second user with a shortcut that leads the second user directly to the document. Thus, the second user may be able to satisfy his intent with significantly less browsing activity compared to the first user.
摘要翻译：第一个用户的浏览活动是由某种意图激发的。第一个用户在浏览时请求检索特定文档。文件处理和呈现机将文档与由第一用户取得的检索路径相关联。通过使用文档的检索路径数据，文档处理和呈现机器推测可能激励第一用户的意图。当第二用户作出与检索路径内的请求类似的请求时，机器向第二用户呈现文档和一些检索路径数据，从而向第二用户提供将第二用户直接引导到文档的快捷方式。因此，与第一用户相比，第二用户可能能够以显着更少的浏览活动来满足他的意图。

8. 发明申请

US20090030784A1 BUSINESS APPLICATIONS AND MONETIZATION MODELS OF RICH MEDIA BRAND INDEX MEASUREMENTS 审中-公开
标题翻译：多媒体品牌指标测量的业务应用和制图模型
公开(公告)号：US20090030784A1
公开(公告)日：2009-01-29
申请号：US11828509
申请日：2007-07-26
申请人： Prabhakar Goyal , Jatin Patel , Sam P. Hamilton
发明人： Prabhakar Goyal , Jatin Patel , Sam P. Hamilton
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： A method for campaign optimization of interactive rich media advertising includes providing a plurality of creatives; assigning a weight to each creative; tracking user interaction with at least some of the plurality of creatives; continuously computing a brand index (BI) for each creative based on the tracked user interaction and the weight of each tracked creative; updating an optimization engine with a latest BI for each creative, wherein the optimization engine dynamically adjusts the weight of each creative based on the latest BI for each creative; and serving over a communication network the creatives based on the weight associated with each, such that the creatives with higher weight are served more frequently than the creatives with lower weight as an optimized ad campaign of the plurality of creatives.
摘要翻译：交互式富媒体广告的广告系列优化方法包括提供多个广告素材; 为每个广告素材分配权重; 跟踪与多个广告素材中的至少一些的用户交互; 基于跟踪的用户交互和每个跟踪的广告素材的重量，不断计算每个广告素材的品牌指数（BI）; 更新针对每个广告素材的最新BI的优化引擎，其中优化引擎基于每个广告素材的最新BI来动态地调整每个广告素材的权重; 并且基于与每个相关联的权重，通过通信网络对广告素材进行服务，使得具有较高权重的广告素材比具有较低权重的作为多个广告素材的优化广告活动的广告素材的频率更高。

9. 发明申请

US20090017805A1 System for Targeting Data to Users on Mobile Devices 有权
标题翻译：用于将数据定位到移动设备上的用户的系统
公开(公告)号：US20090017805A1
公开(公告)日：2009-01-15
申请号：US11776081
申请日：2007-07-11
申请人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
IPC分类号： H04L29/06
CPC分类号： H04W28/06 , H04W4/00 , H04W8/26
摘要： A system is described for targeting data to users on mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a request, a mobile identifier, a session identifier, a user behavior dataset and a data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile device. The processor may be operatively connected to the interface and the memory and may receive a request from a user on a mobile device via the interface. The processor may extract a mobile identifier from the request and map the mobile identifier to a session identifier. The processor may use the session identifier to collect a user behavior dataset and may communicate data to the user based on the user behavior dataset via the interface.
摘要翻译：描述了一种系统，用于将数据定位到移动设备上的用户。该系统可以包括处理器，存储器和接口。存储器可以可操作地连接到处理器和接口，并且可以存储请求，移动标识符，会话标识符，用户行为数据集和数据。接口可以可操作地连接到存储器和处理器，并且可以与移动设备进行通信。处理器可以可操作地连接到接口和存储器，并且可以经由接口在移动设备上接收来自用户的请求。处理器可以从请求中提取移动标识符，并将移动标识符映射到会话标识符。处理器可以使用会话标识符来收集用户行为数据集，并且可以经由该接口基于用户行为数据集向用户传送数据。

10. 发明授权

US08583188B2 Advertisements on mobile devices using integrations with mobile applications 有权
标题翻译：移动设备上使用与移动应用集成的广告
公开(公告)号：US08583188B2
公开(公告)日：2013-11-12
申请号：US13598062
申请日：2012-08-29
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： H04M1/00 , H04B1/38
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.
摘要翻译：用于向移动设备发送广告的服务器包括可由处理器执行的应用编程接口，其被配置为：通过网络从移动设备的应用接收广告呼叫，以将广告传送到其小屏幕上的广告位置，广告位置位于所述应用的固定位置，所述固定位置具有固定的高度和固定宽度，所述固定高度和固定宽度在所述应用的使用过程中由所述移动设备的用户观察; 检测广告位置，包括固定位置内广告位置的固定高度和宽度; 从存储存储器检索具有与固定高度最佳匹配的广告格式的广告和用于在固定位置填充广告呼叫的固定宽度的广告; 并且在应用程序的执行期间将广告发送到移动设备以显示在广告位置。

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