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    • 4. 发明申请
    • BUSINESS APPLICATIONS AND MONETIZATION MODELS OF RICH MEDIA BRAND INDEX MEASUREMENTS
    • 多媒体品牌指标测量的业务应用和制图模型
    • US20090030784A1
    • 2009-01-29
    • US11828509
    • 2007-07-26
    • Prabhakar GoyalJatin PatelSam P. Hamilton
    • Prabhakar GoyalJatin PatelSam P. Hamilton
    • G06Q30/00
    • G06Q30/02G06Q30/0244G06Q30/0251G06Q30/0277
    • A method for campaign optimization of interactive rich media advertising includes providing a plurality of creatives; assigning a weight to each creative; tracking user interaction with at least some of the plurality of creatives; continuously computing a brand index (BI) for each creative based on the tracked user interaction and the weight of each tracked creative; updating an optimization engine with a latest BI for each creative, wherein the optimization engine dynamically adjusts the weight of each creative based on the latest BI for each creative; and serving over a communication network the creatives based on the weight associated with each, such that the creatives with higher weight are served more frequently than the creatives with lower weight as an optimized ad campaign of the plurality of creatives.
    • 交互式富媒体广告的广告系列优化方法包括提供多个广告素材; 为每个广告素材分配权重; 跟踪与多个广告素材中的至少一些的用户交互; 基于跟踪的用户交互和每个跟踪的广告素材的重量,不断计算每个广告素材的品牌指数(BI); 更新针对每个广告素材的最新BI的优化引擎,其中优化引擎基于每个广告素材的最新BI来动态地调整每个广告素材的权重; 并且基于与每个相关联的权重,通过通信网络对广告素材进行服务,使得具有较高权重的广告素材比具有较低权重的作为多个广告素材的优化广告活动的广告素材的频率更高。
    • 5. 发明申请
    • System and method for resource lock acquisition and reclamation in a network file system environment
    • 网络文件系统环境下资源锁获取和回收的系统和方法
    • US20070214161A1
    • 2007-09-13
    • US11372878
    • 2006-03-10
    • Prabhakar GoyalPrashant RaoJatin PatelIlya Slain
    • Prabhakar GoyalPrashant RaoJatin PatelIlya Slain
    • G06F7/00
    • G06Q30/02G06F9/466G06F9/526G06F17/30171
    • A system and method for acquiring, releasing, and reclaiming a lock of a data structure in a network file system (“NFS”) is disclosed. Generally, a text file is created in a management library of the data structure. The name of the text file comprises an identifier of the lock, an identifier of a process attempting to acquire the lock, and an identifier of a machine on which the process attempting to acquire the lock is running. The identifier of the process attempting to acquire the lock and the identifier of the machine on which the process attempting to acquire the lock is running is saved in the contents of the text file and a hard line is created pointing to the text file. Finally, a number of links pointing to the text file is determined and a lock of the data structure is granted based on the number of links pointing to the text file.
    • 公开了一种用于获取,释放和回收网络文件系统(“NFS”)中的数据结构的锁的系统和方法。 通常,在数据结构的管理库中创建文本文件。 文本文件的名称包括锁的标识符,尝试获取锁的进程的标识符以及尝试获取锁的进程正在其上运行的机器的标识符。 尝试获取锁的进程的标识符和尝试获取锁的进程正在运行的机器的标识符被保存在文本文件的内容中,并且创建指向文本文件的硬线。 最后,确定指向文本文件的多个链接,并且基于指向文本文件的链接的数量来授予数据结构的锁定。
    • 8. 发明授权
    • Measuring inline ad performance for third-party ad serving
    • 衡量第三方广告投放的内嵌广告效果
    • US09536249B2
    • 2017-01-03
    • US12894000
    • 2010-09-29
    • Eyal Arasu RamakrishnanRampradeep DoddaPrabhakar Goyal
    • Eyal Arasu RamakrishnanRampradeep DoddaPrabhakar Goyal
    • G06Q30/00G06Q30/02H04L29/06
    • G06Q30/0244G06F8/30G06F17/2247G06F17/30896G06Q30/0241G06Q30/0242G06Q30/0277H04L29/06523H04L67/02
    • A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.
    • 用于测量第三方广告投放的内联互联网广告效果的方法,设备和计算机程序产品。 该方法包括接收原始的第三方互联网广告并对原始的第三方互联网广告进行重新编码,以产生重新编码的第三方互联网广告,其中重新编码的第三方互联网广告包括广告工具代码。 实时,随着互联网广告的合成和呈现,仪器代码使用广告工具代码测量第三方网络中的服务器或服务器的响应延迟。 在某些情况下,原始第三方互联网广告包含使用诸如HTML语言和/或JavaScript语言(例如广告代码段)的标记语言的广告代码。 重新编码包括通过将广告代码段变换为JavaScript文字来重新编码广告的广告代码段,其在示例性实施例中包括发出专门的document.write()调用。 回收延迟测量被收集并包含在延迟表中。