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1. 发明申请

US20100138291A1 Adjusting Bids Based on Predicted Performance 有权
标题翻译：基于预测性能调整投标
公开(公告)号：US20100138291A1
公开(公告)日：2010-06-03
申请号：US12627196
申请日：2009-11-30
申请人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
发明人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0275
摘要： A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
摘要翻译：可以接收广告时隙中候选广告的预测性能度量，并与候选广告的基线预测性能度量进行比较。可以基于比较来调整与候选广告相关联的目标出价，并且可以将调整后的出价提交给广告位的拍卖。

2. 发明授权

US08271325B2 Adjusting bids based on predicted performance 有权
标题翻译：根据预测的表现调整出价
公开(公告)号：US08271325B2
公开(公告)日：2012-09-18
申请号：US12627196
申请日：2009-11-30
申请人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
发明人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0275
摘要： A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
摘要翻译：可以接收广告时隙中候选广告的预测性能度量，并与候选广告的基线预测性能度量进行比较。可以基于比较来调整与候选广告相关联的目标出价，并且可以将调整后的出价提交给广告位的拍卖。

3. 发明申请

US20100198772A1 DETERMINING CONVERSION PROBABILITY USING SESSION METRICS 有权
标题翻译：使用会话度量确定转换概率
公开(公告)号：US20100198772A1
公开(公告)日：2010-08-05
申请号：US12535375
申请日：2009-08-04
申请人： Andrew E. Silverman , Abhinay Sharma , Scott S. Benson , Adrian Dumitru Corduneanu , Angshuman Guha , Tomas Lloret Llinares
发明人： Andrew E. Silverman , Abhinay Sharma , Scott S. Benson , Adrian Dumitru Corduneanu , Angshuman Guha , Tomas Lloret Llinares
IPC分类号： G06N5/02 , G06F3/048
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.
摘要翻译：用于确定基于该内容源的过去流量模式来确定与内容源（例如，网站）相关联的内容项目的流量转换的概率的方法，系统和装置，包括计算机程序产品。流量转换定义了例如一个或多个关联用户会话与内容源的最小流量交互。最小流量交互可以基于例如内容源上的一个或多个用户会话的持续时间，或者与在一个或多个相关联的用户会话中导航的内容源相关联的页面的数量。

4. 发明授权

US08346709B2 Determining conversion probability using session metrics 有权
标题翻译：使用会话度量确定转换概率
公开(公告)号：US08346709B2
公开(公告)日：2013-01-01
申请号：US12535375
申请日：2009-08-04
申请人： Andrew E. Silverman , Abhinay Sharma , Scott S. Benson , Adrian Dumitru Corduneanu , Angshuman Guha , Tomas Lloret Llinares
发明人： Andrew E. Silverman , Abhinay Sharma , Scott S. Benson , Adrian Dumitru Corduneanu , Angshuman Guha , Tomas Lloret Llinares
IPC分类号： G06N7/06
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.
摘要翻译：用于确定基于该内容源的过去流量模式来确定与内容源（例如，网站）相关联的内容项目的流量转换的概率的方法，系统和装置，包括计算机程序产品。流量转换定义了例如一个或多个关联用户会话与内容源的最小流量交互。最小流量交互可以基于例如内容源上的一个或多个用户会话的持续时间，或者与在一个或多个相关联的用户会话中导航的内容源相关联的页面的数量。

5. 发明申请

US20100228636A1 RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING 审中-公开
标题翻译：基于转换的在线广告投标的风险
公开(公告)号：US20100228636A1
公开(公告)日：2010-09-09
申请号：US12397524
申请日：2009-03-04
申请人： Andrew E. Silverman , Kai Chen , Abhinay Sharma , Scott S. Benson , James A. Gallagher , Markus Mock , Bhavesh R. Mehta , Nicholas C. Fox , Angshuman Guha , Tomas Lloret Llinares
发明人： Andrew E. Silverman , Kai Chen , Abhinay Sharma , Scott S. Benson , James A. Gallagher , Markus Mock , Bhavesh R. Mehta , Nicholas C. Fox , Angshuman Guha , Tomas Lloret Llinares
IPC分类号： G06Q30/00 , G06F15/18
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/0276 , G06Q30/0601 , G06Q40/12
摘要： An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
摘要翻译：广告客户指定与广告相关联的转化事件的基于转化的出价。如果广告发生转化事件，则可以通过与广告相关联的风险溢价来调整有效的基于转化的出价。与广告客户相关联的帐户可以根据调整后的有效转换出价进行借记。

6. 发明授权

US08700452B1 Automatically switching between pricing models for services 有权
标题翻译：自动切换服务的定价模式
公开(公告)号：US08700452B1
公开(公告)日：2014-04-15
申请号：US12262737
申请日：2008-10-31
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/02 , G06Q30/04
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译：方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换服务的第一度量对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式确定为客户提供的服务收取的价格。

7. 发明授权

US08473339B1 Automatically switching between pricing models for services 有权
标题翻译：自动切换服务的定价模式
公开(公告)号：US08473339B1
公开(公告)日：2013-06-25
申请号：US13559137
申请日：2012-07-26
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
IPC分类号： G06Q30/00
CPC分类号： G06Q90/00 , G06Q30/02 , G06Q30/04
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译：包括计算机程序产品在内的方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换第一服务量对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式确定为客户提供的服务收取的价格。

8. 发明授权

US07996777B2 Syndicated trackable ad content 有权
标题翻译：统一的可跟踪广告内容
公开(公告)号：US07996777B2
公开(公告)日：2011-08-09
申请号：US11379510
申请日：2006-04-20
申请人： Rob Kniaz , Abhinay Sharma , Kai Chen
发明人： Rob Kniaz , Abhinay Sharma , Kai Chen
IPC分类号： G06F3/00
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0241 , G06Q30/0268
摘要： A system sends ad content to a publisher, where the ad content includes a first snippet of code. The system receives requests from browsers accessing a document at the publisher that includes the ad content, where the browsers send the requests based on execution of the first snippet of code. The system transmits, based on receipt of the requests, a second snippet of code to the browsers that instructs the browsers on a content, format and appearance of text to be inserted within the document when the browsers render the document. The system tracks each transmission of the second snippet of code to determine a number of times the text has been displayed at the browsers.
摘要翻译：系统会将广告内容发送给发布商，其中广告内容包含第一个代码段。系统从浏览器接收访问发布者的文档的请求，其中包括广告内容，浏览器根据第一个代码段的执行发送请求。当浏览器呈现文档时，该系统基于接收到请求，将第二代码片段发送到指示浏览器的内容，格式和文本插入文本的外观上的浏览器。系统跟踪第二代码片段的每个传输，以确定文本在浏览器上显示的次数。

9. 发明授权

US07836038B2 Methods and systems for information extraction 有权
标题翻译：信息提取的方法和系统
公开(公告)号：US07836038B2
公开(公告)日：2010-11-16
申请号：US10731916
申请日：2003-12-10
申请人： Mark Pearson , Craig Nevill-Manning , Abhinay Sharma
发明人： Mark Pearson , Craig Nevill-Manning , Abhinay Sharma
IPC分类号： G06F17/30
CPC分类号： G06Q30/06 , G06F17/30864 , G06Q30/0601
摘要： Systems and methods that identify and extract information from articles are described. In one embodiment, a search engine implements a method comprising receiving a plurality of articles, and identifying at least a first article as a shopping article. The method can further comprise receiving a search query for an item, selecting the first article as associated with the search query, and identifying a first attribute associated with a first item relevant to the search query from the first article based at least in part on the search query.
摘要翻译：描述了从文章中识别和提取信息的系统和方法。在一个实施例中，搜索引擎实现一种方法，包括接收多个物品，并且将至少第一物品识别为购物物品。该方法还可以包括：接收关于项目的搜索查询，选择与搜索查询相关联的第一文章，以及至少部分地基于第一项目，从与第一文章相关联地识别与第一项目相关的第一项目的第一属性搜索查询。

10. 发明申请

US20080010143A1 Secure and extensible pay per action online advertising 有权
标题翻译：安全可扩展的付费每动作在线广告
公开(公告)号：US20080010143A1
公开(公告)日：2008-01-10
申请号：US11477134
申请日：2006-06-27
申请人： Rob Kniaz , Abhinay Sharma , Kai Chen , Sam Mardanbeigi
发明人： Rob Kniaz , Abhinay Sharma , Kai Chen , Sam Mardanbeigi
IPC分类号： G06Q30/00
CPC分类号： G06F21/84 , G06F21/10 , G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0273 , G06Q30/0277 , G06Q30/04
摘要： Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.
摘要翻译：提供系统和方法，以允许广告商通过广告系统向发布商提供广告。该广告系统提供篡改跟踪发布商和广告客户之间的转换活动。此外，广告客户可以将多个不同的转换定义为与单次广告点击相关联。

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