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1. 发明申请

US20100138291A1 Adjusting Bids Based on Predicted Performance 有权
标题翻译：基于预测性能调整投标
公开(公告)号：US20100138291A1
公开(公告)日：2010-06-03
申请号：US12627196
申请日：2009-11-30
申请人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
发明人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0275
摘要： A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
摘要翻译：可以接收广告时隙中候选广告的预测性能度量，并与候选广告的基线预测性能度量进行比较。可以基于比较来调整与候选广告相关联的目标出价，并且可以将调整后的出价提交给广告位的拍卖。

2. 发明授权

US08271325B2 Adjusting bids based on predicted performance 有权
标题翻译：根据预测的表现调整出价
公开(公告)号：US08271325B2
公开(公告)日：2012-09-18
申请号：US12627196
申请日：2009-11-30
申请人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
发明人： Andrew E. Silverman , Abhinay Sharma , James A. Gallagher , Tomas Lloret Llinares , Scott S. Benson , Karl Robert Pfleger , Adrian Dumitru Corduneanu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0275
摘要： A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
摘要翻译：可以接收广告时隙中候选广告的预测性能度量，并与候选广告的基线预测性能度量进行比较。可以基于比较来调整与候选广告相关联的目标出价，并且可以将调整后的出价提交给广告位的拍卖。

3. 发明授权

US08060517B2 Methods and systems for adjusting a scoring measure based on query breadth 有权
标题翻译：基于查询宽度调整评分度量的方法和系统
公开(公告)号：US08060517B2
公开(公告)日：2011-11-15
申请号：US13082732
申请日：2011-04-08
申请人： Karl Robert Pfleger , Brian Larson
发明人： Karl Robert Pfleger , Brian Larson
IPC分类号： G06F7/00
CPC分类号： G06F17/30675
摘要： Methods and systems for adjusting a scoring measure of a search result based at least in part on the breadth of a previously-executed search query associated with the search result are described. In one described system, a search engine determines a popularity measure for a search result, and then adjusts the popularity measure based at least in part on a query breadth measure of a previously-executed search query associated with the search result. The search engine may use a variety of query breadth measures. For example, the search engine may use the quantity of results returned by the search query, the length of the query, the IR score drop-off, or some other measure of breadth.
摘要翻译：描述了至少部分地基于与搜索结果相关联的先前执行的搜索查询的宽度来调整搜索结果的评分度量的方法和系统。在一个描述的系统中，搜索引擎确定搜索结果的流行度量度，然后至少部分地基于与搜索结果相关联的先前执行的搜索查询的查询宽度度量来调整流行度量。搜索引擎可以使用各种查询宽度度量。例如，搜索引擎可以使用由搜索查询返回的结果的数量，查询的长度，IR分数下降或其他某种宽度的度量。

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