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    • 64. 发明授权
    • Methods and apparatus for broadcasting interactive advertising using remote advertising templates
    • 使用远程广告模板广播互动广告的方法和装置
    • US07103904B1
    • 2006-09-05
    • US09345223
    • 1999-06-30
    • Dean J. BlackketterDaniel J. ZigmondSandra R. BernardiTimothy F. Park
    • Dean J. BlackketterDaniel J. ZigmondSandra R. BernardiTimothy F. Park
    • H04N7/10H04N7/025
    • H04N21/435H04N5/44543H04N7/088H04N7/17318H04N21/235H04N21/4331H04N21/4622H04N21/478H04N21/4782H04N21/6543H04N21/812H04N21/8543H04N21/8586
    • Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
    • 描述了用于增强同时显示在多个远程接收器上的电视广告的方法和装置。 在一个实施例中,一个或多个广告模板存储在每个远程接收器上的存储器中。 模板包括格式化信息和数据字段,其中可以插入预定类型的信息。 例如,所选择的模板可以适于接收和显示广告商的名称,产品和到该广告商的网站的超链接。 内容创作者(例如,节目制作人,广播公司,联盟,有线电视公司或卫星供应商)将广告摘要嵌入在广播信号的数据服务频道中。 广告摘要包括对所选广告模板中的一个唯一的资源标识符。 在接收到针对常驻广告模板的广告摘要时,接收器将广告摘要中提供的定制广告信息与广告模板中提供的格式信息相结合。 接收机使用组合信息来创建和显示定制广告,其可以包括对附加产品或服务信息的超链接。
    • 67. 发明授权
    • Communicating scripts in a data service channel of a video signal
    • 在视频信号的数据服务通道中通信脚本
    • US06938270B2
    • 2005-08-30
    • US09287985
    • 1999-04-07
    • Dean J. BlackketterDaniel J. Zigmond
    • Dean J. BlackketterDaniel J. Zigmond
    • H04N7/088H04N7/16H04N7/173
    • H04N21/488H04N7/088H04N7/16H04N21/235H04N21/435H04N21/8543H04N21/8586
    • Described are methods and apparatus for enhancing an information resource, such as a Web page, simultaneously residing in memory on a number of remote receivers. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds a trigger in a data service channel of a broadcast signal. The trigger includes a resource identifier unique to the information resource and a script capable of modifying the information resource. The script might be a script or a segment of a script written in a conventional scripting language. Each receiver that includes the targeted information resource monitors the data service channel of the broadcast video signal for script-bearing triggers directed to that resource. If a receiver receives a script-bearing trigger directed to the resident resource, the receiver executes the script contained within the trigger to alter the resource and/or the displayed video defined by the resource.
    • 描述了用于增强同时驻留在多个远程接收器上的存储器中的诸如网页的信息资源的方法和装置。 内容创作者(例如,节目制作人,广播公司,联盟,电缆公司或卫星提供商)将触发信号嵌入在广播信号的数据服务信道中。 触发器包括信息资源唯一的资源标识符和能够修改信息资源的脚本。 该脚本可能是一个脚本或一段以常规脚本语言编写的脚本。 包括目标信息资源的每个接收器监视广播视频信号的数据服务信道,用于指向该资源的脚本触发触发。 如果接收器接收到指向驻留资源的脚本触发触发器,则接收器执行包含在触发器内的脚本来改变由资源定义的资源和/或所显示的视频。
    • 68. 发明授权
    • Interactive television triggers having connected content/disconnected content attribute
    • 具有连接的内容/断开的内容属性的交互式电视触发
    • US06668378B2
    • 2003-12-23
    • US09345247
    • 1999-06-30
    • Bruce A. LeakDaniel J. ZigmondDean J. Blackketter
    • Bruce A. LeakDaniel J. ZigmondDean J. Blackketter
    • H04N716
    • H04N21/44245H04N7/088H04N21/235H04N21/435H04N21/4722H04N21/858H04N21/8586
    • Interactive television content can be classified as either disconnected content or as connected content. An interactive television system involves some receivers that cannot establish connections to the Internet and therefore cannot properly process triggers to connected content. The system also involves other receiver units that can establish connections to the Internet and can process triggers to connected content. A trigger in accordance with the invention involves a “connected content/disconnected content” attribute that identifies the trigger as either a trigger to disconnected content or a trigger to connected content. Receiver units that cannot process triggers to connected content can therefore use the attribute to identify triggers to such connected content and can then ignore such triggers, while those receiver units that can process triggers to connect content can use those triggers to make the desired Internet connection.
    • 互动电视内容可以分为断开的内容或连接的内容。 交互式电视系统涉及一些无法建立与互联网的连接的接收机,因此无法正确处理连接内容的触发。 该系统还涉及可以建立到因特网的连接并可以处理连接内容的触发器的其他接收器单元。 根据本发明的触发器涉及“连接的内容/断开的内容”属性,其将该触发标识为断开内容的触发或连接的内容的触发。 因此,无法处理连接内容的触发器的接收器单元因此可以使用该属性来识别对这些连接的内容的触发器,并且可以忽略这样的触发器,而可以处理触发器来连接内容的那些接收器单元可以使用这些触发器来进行所需的因特网连接。
    • 70. 发明授权
    • Communicating logical addresses of resources in a data service channel of a video signal
    • 在视频信号的数据服务通道中通信资源的逻辑地址
    • US06400407B1
    • 2002-06-04
    • US09099118
    • 1998-06-17
    • Daniel J. ZigmondDean BlackketterWilliam M. GillonPhillip Goldman
    • Daniel J. ZigmondDean BlackketterWilliam M. GillonPhillip Goldman
    • H04N708
    • H04N21/235H04N5/4401H04N5/44543H04N7/08H04N21/4622H04N21/8586
    • A method and apparatus for communicating logical addresses within a broadcast television signal are provided. According to one aspect of the present invention, a logical address of a resource, e.g., a Uniform Resource Locator (URL), may be communicated to a receiving device, such as a set-top box, by way of a data service channel of a video signal. A sequence of data complying with a predetermined syntax and including the logical address is embedded in either a text service channel (e.g., T1, T2, T3, T4) or a captioning service channel (e.g., CC1, CC2, CC3, CC4) of the vertical blanking interval (VBI) of the video signal. According to another aspect of the present invention, a logical address of a resource may be received by way of a data service channel of a video signal. A video signal including data associated with one or more data services is received. Subsequently, a sequence of data complying with a predetermined syntax is retrieved from either a captioning service or a text service. Ultimately, a logical address may be extracted from the video signal by parsing the sequence of data. importantly, features of the present invention are applicable to many broadcast television (TV) systems including National Television Standards Committee (NTSC), Phase Alternate Lines (PAL), and Sequential Couleur Avec Memoire (SECAM) as well as the proposed High Definition Television (HDTV) standard. Further, the present invention is transport-independent thereby allowing a variety of transport mechanisms, such as analog cable, digital satellite, digital TV, cable TV and others, to be employed.
    • 提供一种用于在广播电视信号中传送逻辑地址的方法和装置。 根据本发明的一个方面,资源(例如统一资源定位符(URL))的逻辑地址可以通过数据服务信道的方式传送到诸如机顶盒的接收设备 视频信号。 符合预定语法并包括逻辑地址的数据序列被嵌入在文本服务信道(例如,T1,T2,T3,T4)或字幕服务信道(例如,CC1,CC2,CC3,CC4)中 视频信号的垂直消隐间隔(VBI)。 根据本发明的另一方面,可以通过视频信号的数据服务信道来接收资源的逻辑地址。 接收包括与一个或多个数据服务相关联的数据的视频信号。 随后,从字幕服务或文本服务检索符合预定语法的数据序列。 最终,可以通过解析数据序列从视频信号中提取逻辑地址。 重要的是,本发明的特征可应用于许多广播电视(TV)系统,包括国家电视标准委员会(NTSC),相位交替行(PAL)和顺序Couleur Avec Memoire(SECAM)以及所提出的高分辨率电视 HDTV)标准。 此外,本发明是独立于传输的,从而允许使用各种传输机制,例如模拟电缆,数字卫星,数字电视,有线电视等。