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1. 发明授权

US08984547B2 Estimating demographic compositions of television audiences 有权
标题翻译：估计电视观众的人口构成
公开(公告)号：US08984547B2
公开(公告)日：2015-03-17
申请号：US13083663
申请日：2011-04-11
申请人： Diane Lambert , Daniel J. Zigmond
发明人： Diane Lambert , Daniel J. Zigmond
IPC分类号： H04N7/16 , H04H60/45 , H04H60/66 , H04N21/258 , H04N21/24
CPC分类号： H04H60/45 , H04H60/66 , H04N21/2407 , H04N21/25883
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于估计电视观众的人口组成。在一个方面，观众人口统计是通过查看设备日志记录和家庭成员数据来估计的，这些数据描述了家庭成员所属的人口统计部分。

2. 发明授权

US08453173B1 Estimating demographic compositions of television audiences from audience similarities 有权
标题翻译：从观众的相似性估计电视观众的人口组成
公开(公告)号：US08453173B1
公开(公告)日：2013-05-28
申请号：US13077493
申请日：2011-03-31
申请人： Per R. Anderson , Diane Lambert , Daniel J. Zigmond
发明人： Per R. Anderson , Diane Lambert , Daniel J. Zigmond
IPC分类号： H04H60/33 , H04H60/45 , H04N7/10 , H04N7/025 , H04N7/173 , G06Q30/00 , G06F17/00 , G06N5/00 , G06N5/02 , G06N7/00 , G06N7/08
CPC分类号： H04N21/442 , G06N99/005 , G06Q30/02 , H04H60/45 , H04N7/025 , H04N21/252 , H04N21/254
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于从观众的相似性估计电视观众的人口组成。在一方面，确定了额定和未分级电视节目的观众段的成对余弦相似性，评级节目的人口统计信息归因于来自余弦相似性度量的未分级节目和评级节目的人口统计信息。

3. 发明授权

US08438591B2 Channel tune dwell time log processing 有权
标题翻译：频道调谐驻留时间日志处理
公开(公告)号：US08438591B2
公开(公告)日：2013-05-07
申请号：US13302531
申请日：2011-11-22
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

4. 发明授权

US07885517B2 Scheduling the recording of television programs 有权
标题翻译：安排录制电视节目
公开(公告)号：US07885517B2
公开(公告)日：2011-02-08
申请号：US11115669
申请日：2005-04-27
申请人： Dean J. Blackketter , Timothy F. Park , Daniel J. Zigmond , Sharon F. Glusker , John R. Matheny
发明人： Dean J. Blackketter , Timothy F. Park , Daniel J. Zigmond , Sharon F. Glusker , John R. Matheny
IPC分类号： H04N5/765
CPC分类号： H04N5/44513 , H04N5/44543 , H04N21/4334 , H04N21/4532 , H04N21/4622 , H04N21/47214 , H04N21/4722 , H04N21/4758 , H04N21/488 , H04N21/4882 , H04N21/812
摘要： A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.
摘要翻译：电视接收系统显示未来电视节目的广告。如果未来的电视节目被识别为可记录的，则该系统还显示一个选项，用于为所通告的节目设置提醒和/或在广播节目录像机上记录所宣传节目的选项。如果广告的观众选择提醒选项，则在系统中编程提醒。如果观众选择记录选项，则系统自动对录像机进行编程，以记录所通告的节目。如果观众在电视广告期间建立了交互式会话，并且当广告结束时尚未完成交互式会话，则暂停当前电视节目直到交互式会话完成。

5. 发明申请

US20100262496A1 Log Processing 有权
标题翻译：日志处理
公开(公告)号：US20100262496A1
公开(公告)日：2010-10-14
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： G06Q30/00 , H04N5/445
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

6. 发明申请

US20100235219A1 RECONCILING FORECAST DATA WITH MEASURED DATA 审中-公开
标题翻译：具有测量数据的重构预测数据
公开(公告)号：US20100235219A1
公开(公告)日：2010-09-16
申请号：US12062231
申请日：2008-04-03
申请人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
发明人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/0639 , G06Q30/0249 , G06Q40/06
摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.
摘要翻译：系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。广告预算可以根据与广告项目相关联的测量的展示进行对帐。

7. 发明授权

US07676138B2 Television program pause for interactive sessions 有权
标题翻译：电视节目暂停交互式会议
公开(公告)号：US07676138B2
公开(公告)日：2010-03-09
申请号：US11115676
申请日：2005-04-27
申请人： Dean J. Blackketter , Timothy F. Park , Daniel J. Zigmond , Sharon F. Glusker , John R. Matheny
发明人： Dean J. Blackketter , Timothy F. Park , Daniel J. Zigmond , Sharon F. Glusker , John R. Matheny
IPC分类号： H04N5/78
CPC分类号： H04N5/44513 , H04N5/44543 , H04N21/4334 , H04N21/4532 , H04N21/4622 , H04N21/47214 , H04N21/4722 , H04N21/4758 , H04N21/488 , H04N21/4882 , H04N21/812
摘要： A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.
摘要翻译：电视接收系统显示未来电视节目的广告。如果未来的电视节目被识别为可记录的，则该系统还显示一个选项，用于为所通告的节目设置提醒和/或在广播节目录像机上记录所宣传节目的选项。如果广告的观众选择提醒选项，则在系统中编程提醒。如果观众选择记录选项，则系统自动对录像机进行编程，以记录所通告的节目。如果观众在电视广告期间建立了交互式会话，并且当广告结束时尚未完成交互式会话，则暂停当前电视节目直到交互式会话完成。

8. 发明申请

US20100017298A1 ADVERTISING INVENTORY ALLOCATION 有权
标题翻译：广告存货分配
公开(公告)号：US20100017298A1
公开(公告)日：2010-01-21
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。可以通过基于投标标准的SM机制将广告位或广告块分配给广告商。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

9. 发明申请

US20090299816A1 Search Tool Advertising 审中-公开
标题翻译：搜索工具广告
公开(公告)号：US20090299816A1
公开(公告)日：2009-12-03
申请号：US12132288
申请日：2008-06-03
申请人： Daniel J. Zigmond , Jonathan J. Rosenberg , Hal R. Varian
发明人： Daniel J. Zigmond , Jonathan J. Rosenberg , Hal R. Varian
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0256
摘要： A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.
摘要翻译：内容项目经由第一媒体被呈现给至少一个用户，其中内容项标识目标概念。第一媒体可以是例如广播，电视，平面广告或因特网。针对目标概念的搜索工具的请求数量在第一媒体中呈现内容项之后被测量。可以测量在第一介质中呈现内容项之后第二介质（例如因特网）的使用的差异（例如，增加或减少），其可以用于修改与后续呈现相关联的值使用第一媒体的内容项目。

10. 发明授权

US07568214B2 Providing multiple levels of interactive television service using triggers and trigger filters 失效
标题翻译：使用触发器和触发滤镜提供多级交互式电视服务
公开(公告)号：US07568214B2
公开(公告)日：2009-07-28
申请号：US10893518
申请日：2004-07-16
申请人： Bruce A. Leak , Daniel J. Zigmond , Dean J. Blackketter
发明人： Bruce A. Leak , Daniel J. Zigmond , Dean J. Blackketter
IPC分类号： H04N7/173
CPC分类号： H04N21/4331 , H04N7/163 , H04N7/17318 , H04N21/4516 , H04N21/454 , H04N21/4622 , H04N21/4722 , H04N21/4782 , H04N21/812 , H04N21/8547 , H04N21/8586
摘要： An interactive television system includes “connected” receiver units capable of establishing bi-directional connections to remote information stores, such as Web servers, and “disconnected” receiver units unequipped to make such connections. The system supports the use of broadcast triggers that include connectivity values indicating whether an information resource identified by a trigger refers to “connected content” or “disconnected content.” The term “connected content” refers to information resources that require bi-directional connections to remote information stores; the term “disconnected content” refers to information resources, such as a locally stored program guide, that do not require such bi-directional connections. Disconnected receiver units identify and reject connected-content triggers by examining connectivity values broadcast as part of triggers. Thus, content providers can broadcast connected-content triggers to connected and disconnected receiver units without interrupting disconnected receiver units with links to inaccessible content. Furthermore, the ability to distinguish between connected and disconnected content allows vendors who sell or lease receiver units to offer a lower level of service to those customers who do not wish to pay for the ability to access connected content.
摘要翻译：交互式电视系统包括能够建立到诸如Web服务器之类的远程信息存储器的双向连接的“连接的”接收器单元，以及未被配置以进行这样的连接的“断开”的接收器单元。系统支持使用广播触发器，其中包括连接值，指示触发信号是指“连接的内容”还是“断开连接的内容”。术语“连接的内容”是指需要与远程信息存储的双向连接的信息资源; 术语“断开的内容”是指不需要这种双向连接的信息资源，诸如本地存储的节目指南。断开的接收机单元通过检查作为触发器的一部分广播的连接值来识别和拒绝连接的内容触发。因此，内容提供商可以将连接内容触发器广播到连接和断开的接收机单元，而不会中断具有不可访问内容的链接的断开的接收机单元。此外，区分连接和断开连接的内容的能力允许出售或租用接收器单元的供应商向那些不希望支付访问连接内容的客户提供较低级别的服务。

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