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1. 发明授权

US07543323B1 Retrieving content using batch mode and real-time logical addresses 失效
标题翻译：使用批处理模式和实时逻辑地址检索内容
公开(公告)号：US07543323B1
公开(公告)日：2009-06-02
申请号：US10133554
申请日：2002-04-26
申请人： Daniel J. Zigmond , Dean Blackketter , William M. Gillon , Phillip Goldman
发明人： Daniel J. Zigmond , Dean Blackketter , William M. Gillon , Phillip Goldman
IPC分类号： G06F3/00 , G06F13/00 , H04N5/445 , H04N7/173 , H04N11/00 , H04N5/44
CPC分类号： H04N21/235 , H04N5/4401 , H04N5/44543 , H04N7/08 , H04N21/4622 , H04N21/8586
摘要： Displaying content associated with a television program using logical addresses identifying the content. Content associated with the television program is automatically displayed by a set top box. Before the broadcast of a program, television listing information, such as EPG data, is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, enabling the content to be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and displayed to the viewer. If both the real-time and batch mode links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer. In this manner, real-time links can be supplied with the broadcast to supplement or replace the batch mode links.
摘要翻译：使用标识内容的逻辑地址显示与电视节目相关联的内容。与电视节目相关联的内容由机顶盒自动显示。在播放节目之前，诸如EPG数据的电视列表信息被存储在机顶盒中。列表信息包括批处理模式逻辑地址或链接。在程序期间，通知观众关于链接，使得能够与程序同时访问和显示内容。此外，嵌入在程序中的实时逻辑地址或链接可以被提取并显示给观看者。如果实时和批量模式链路都可用，则根据关于哪个链接引起观察者注意的预定义规则进行确定。以这种方式，可以在广播中提供实时链路来补充或替换批模式链路。

2. 发明授权

US06400407B1 Communicating logical addresses of resources in a data service channel of a video signal 失效
标题翻译：在视频信号的数据服务通道中通信资源的逻辑地址
公开(公告)号：US06400407B1
公开(公告)日：2002-06-04
申请号：US09099118
申请日：1998-06-17
申请人： Daniel J. Zigmond , Dean Blackketter , William M. Gillon , Phillip Goldman
发明人： Daniel J. Zigmond , Dean Blackketter , William M. Gillon , Phillip Goldman
IPC分类号： H04N708
CPC分类号： H04N21/235 , H04N5/4401 , H04N5/44543 , H04N7/08 , H04N21/4622 , H04N21/8586
摘要： A method and apparatus for communicating logical addresses within a broadcast television signal are provided. According to one aspect of the present invention, a logical address of a resource, e.g., a Uniform Resource Locator (URL), may be communicated to a receiving device, such as a set-top box, by way of a data service channel of a video signal. A sequence of data complying with a predetermined syntax and including the logical address is embedded in either a text service channel (e.g., T1, T2, T3, T4) or a captioning service channel (e.g., CC1, CC2, CC3, CC4) of the vertical blanking interval (VBI) of the video signal. According to another aspect of the present invention, a logical address of a resource may be received by way of a data service channel of a video signal. A video signal including data associated with one or more data services is received. Subsequently, a sequence of data complying with a predetermined syntax is retrieved from either a captioning service or a text service. Ultimately, a logical address may be extracted from the video signal by parsing the sequence of data. importantly, features of the present invention are applicable to many broadcast television (TV) systems including National Television Standards Committee (NTSC), Phase Alternate Lines (PAL), and Sequential Couleur Avec Memoire (SECAM) as well as the proposed High Definition Television (HDTV) standard. Further, the present invention is transport-independent thereby allowing a variety of transport mechanisms, such as analog cable, digital satellite, digital TV, cable TV and others, to be employed.
摘要翻译：提供一种用于在广播电视信号中传送逻辑地址的方法和装置。根据本发明的一个方面，资源（例如统一资源定位符（URL））的逻辑地址可以通过数据服务信道的方式传送到诸如机顶盒的接收设备视频信号。符合预定语法并包括逻辑地址的数据序列被嵌入在文本服务信道（例如，T1，T2，T3，T4）或字幕服务信道（例如，CC1，CC2，CC3，CC4）中视频信号的垂直消隐间隔（VBI）。根据本发明的另一方面，可以通过视频信号的数据服务信道来接收资源的逻辑地址。接收包括与一个或多个数据服务相关联的数据的视频信号。随后，从字幕服务或文本服务检索符合预定语法的数据序列。最终，可以通过解析数据序列从视频信号中提取逻辑地址。重要的是，本发明的特征可应用于许多广播电视（TV）系统，包括国家电视标准委员会（NTSC），相位交替行（PAL）和顺序Couleur Avec Memoire（SECAM）以及所提出的高分辨率电视 HDTV）标准。此外，本发明是独立于传输的，从而允许使用各种传输机制，例如模拟电缆，数字卫星，数字电视，有线电视等。

3. 发明授权

US08615436B2 Advertising inventory allocation 有权
标题翻译：广告库存分配
公开(公告)号：US08615436B2
公开(公告)日：2013-12-24
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。根据投标标准，SAA机制可以为广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

4. 发明授权

US08516515B2 Impression based television advertising 有权
标题翻译：基于印象的电视广告
公开(公告)号：US08516515B2
公开(公告)日：2013-08-20
申请号：US11743011
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
摘要翻译：从广告商接收电视广告和相关广告参数。基于相关联的广告参数，在广告可用期间自动选择电视广告进行播放。与所选择的电视广告相关的数据被提供给电视提供商，以便于在广告可用期间播放所选择的电视广告。从电视提供商处收到有关电视广告传播和印象的报告数据。

5. 发明授权

US08091101B2 Channel tune dwell time log processing 有权
标题翻译：频道调谐驻留时间日志处理
公开(公告)号：US08091101B2
公开(公告)日：2012-01-03
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

6. 发明授权

US07765575B2 Combining real-time and batch mode logical address links 有权
标题翻译：组合实时和批处理模式的逻辑地址链接
公开(公告)号：US07765575B2
公开(公告)日：2010-07-27
申请号：US11614759
申请日：2006-12-21
申请人： Daniel J. Zigmond
发明人： Daniel J. Zigmond
IPC分类号： H04N7/173
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/4331 , H04N21/434 , H04N21/435 , H04N21/4508 , H04N21/4622 , H04N21/4722 , H04N21/4884 , H04N21/6125 , H04N21/8133 , H04N21/8586
摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要翻译：显示与电视节目相关的互联网内容的系统和方法。与包含在电视节目中的节目相关联的内容由机顶盒自动显示。广播节目之前，列表信息或EPG数据存储在机顶盒中。列表信息包括批处理模式逻辑地址或链接。在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

7. 发明授权

US07480701B2 Mixed-media service collections for multimedia platforms 有权
标题翻译：多媒体平台的混合媒体服务收藏
公开(公告)号：US07480701B2
公开(公告)日：2009-01-20
申请号：US11013303
申请日：2004-12-15
申请人： Geoffrey Smith , Daniel J. Zigmond , Dustin L. Green , James Armand Baldwin , Kevin T. Carle , Patrik Schnell , Peter T. Barrett
发明人： Geoffrey Smith , Daniel J. Zigmond , Dustin L. Green , James Armand Baldwin , Kevin T. Carle , Patrik Schnell , Peter T. Barrett
IPC分类号： G06F15/16
CPC分类号： H04N21/4627 , H04N7/167 , H04N21/234327 , H04N21/235 , H04N21/4312 , H04N21/4314 , H04N21/435 , H04N21/443 , H04N21/4516 , H04N21/4532 , H04N21/454 , H04N21/4621 , H04N21/4821 , H04N21/84
摘要： A mixed-media service collection for multimedia platforms allows simultaneous access to various mixed-media services for rendering multimedia content, depending on current client conditions. In one implementation, in response to the client accessing a service collection, for example, by changing channels, only some of the mixed-media services in the service collection are simultaneously actuated based on client conditions. The client conditions may include the availability of subsystems to implement services and the client's authorization to receive services. If client conditions do not allow some services in the service collection to be actuated, then other services in the service collection are available to be actuated instead.
摘要翻译：多媒体平台的混合媒体服务集合允许根据当前的客户端条件同时访问各种混合媒体服务，以呈现多媒体内容。在一个实现中，响应于客户端访问服务集合，例如通过改变信道，仅基于客户端条件同时启动服务集合中的一些混合媒体服务。客户端条件可能包括实现服务的子系统的可用性和客户端接收服务的授权。如果客户端条件不允许服务集合中的一些服务被激活，则服务集合中的其他服务可以被启动。

8. 发明申请

US20080249834A1 Adjusting for Uncertainty in Advertisement Impression Data 审中-公开
标题翻译：调整广告印象数据中的不确定性
公开(公告)号：US20080249834A1
公开(公告)日：2008-10-09
申请号：US11743078
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
发明人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
IPC分类号： G06F17/18 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Methods, systems and apparatus, including computer program products, provide adjustments to advertisement impression estimates based on sampled data. According to one method, an estimated number of advertisement impressions is made based on the sampled data and the estimate is discounted to achieve a level of certainty that the resulting discounted estimate is less than the actual number of advertisement impressions. The amount of the discount can be determined based on a sampling error model of the sampling data.
摘要翻译：包括计算机程序产品在内的方法，系统和装置根据采样数据对广告印象估计进行调整。根据一种方法，基于采样的数据进行估计的广告印象数量，并且估计值被折扣以达到所得到的折扣估计值小于实际广告印象数量的可靠性水平。可以根据采样数据的采样误差模型确定折扣量。

9. 发明授权

US07165266B2 Combining real-time and batch mode logical address links 有权
标题翻译：组合实时和批处理模式的逻辑地址链接
公开(公告)号：US07165266B2
公开(公告)日：2007-01-16
申请号：US11216250
申请日：2005-08-31
申请人： Daniel J. Zigmond
发明人： Daniel J. Zigmond
IPC分类号： H04N5/445 , H04N7/173
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/4331 , H04N21/434 , H04N21/435 , H04N21/4508 , H04N21/4622 , H04N21/4722 , H04N21/4884 , H04N21/6125 , H04N21/8133 , H04N21/8586
摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要翻译：显示与电视节目相关的互联网内容的系统和方法。与包含在电视节目中的节目相关联的内容由机顶盒自动显示。广播节目之前，列表信息或EPG数据存储在机顶盒中。列表信息包括批处理模式逻辑地址或链接。在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

10. 发明授权

US06571392B1 Receiving an information resource from the internet if it is not received from a broadcast channel 有权
标题翻译：如果没有从广播频道接收到，则从互联网接收信息资源
公开(公告)号：US06571392B1
公开(公告)日：2003-05-27
申请号：US09295436
申请日：1999-04-20
申请人： Daniel J. Zigmond , Dean J. Blackketter
发明人： Daniel J. Zigmond , Dean J. Blackketter
IPC分类号： H04N7173
CPC分类号： H04H20/93 , H04N7/17318 , H04N21/4331 , H04N21/435 , H04N21/4622 , H04N21/4782 , H04N21/8586
摘要： In interactive television, information from an information resource may be displayed along with television video in a synchronized fashion. When information is to be displayed at a point in the television video, a Uniform Resource Identifier (URI) that identifies the information resource is broadcast along with the television video on a one-way broadcast communication channel. A receiver unit receives the URI from the broadcast channel. If the information resource identified by the URI is available locally (for example, is present in local storage on the receiver unit), then the receiver unit uses the URI to retrieve the information resource locally. If, on the other hand, the information resource is not available locally, then the receiver unit uses the URI to retrieve the information resource from the Internet. The information resource can therefore be received from a high speed source (for example, from VBI lines 10-20) if such reception is possible, but if such reception is not possible then the information resource can be retrieved. from another source (for example, from the Internet). Once the receiver unit has retrieved the information resource, the receiver unit can display the information along with the television video.
摘要翻译：在交互式电视中，来自信息资源的信息可以以电视视频同步显示。当在电视视频中的某个点显示信息时，识别信息资源的统一资源标识符（URI）与电视视频一起在单向广播通信信道上被广播。接收机单元从广播信道接收该URI。如果URI识别的信息资源在本地可用（例如，存在于接收机单元的本地存储器中），则接收器单元使用该URI来本地检索信息资源。另一方面，如果信息资源在本地不可用，则接收器单元使用URI从因特网检索信息资源。因此，如果这样的接收是可能的，则可以从高速源（例如，从VBI线10-20）接收信息资源，但是如果这样的接收是不可能的，则可以检索信息资源。来自另一个来源（例如，从互联网）。一旦接收器单元检索到信息资源，接收器单元就可以显示与电视视频一起的信息。

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