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1. 发明授权

US07103904B1 Methods and apparatus for broadcasting interactive advertising using remote advertising templates 失效
标题翻译：使用远程广告模板广播互动广告的方法和装置
公开(公告)号：US07103904B1
公开(公告)日：2006-09-05
申请号：US09345223
申请日：1999-06-30
申请人： Dean J. Blackketter , Daniel J. Zigmond , Sandra R. Bernardi , Timothy F. Park
发明人： Dean J. Blackketter , Daniel J. Zigmond , Sandra R. Bernardi , Timothy F. Park
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： H04N21/435 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/235 , H04N21/4331 , H04N21/4622 , H04N21/478 , H04N21/4782 , H04N21/6543 , H04N21/812 , H04N21/8543 , H04N21/8586
摘要： Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
摘要翻译：描述了用于增强同时显示在多个远程接收器上的电视广告的方法和装置。在一个实施例中，一个或多个广告模板存储在每个远程接收器上的存储器中。模板包括格式化信息和数据字段，其中可以插入预定类型的信息。例如，所选择的模板可以适于接收和显示广告商的名称，产品和到该广告商的网站的超链接。内容创作者（例如，节目制作人，广播公司，联盟，有线电视公司或卫星供应商）将广告摘要嵌入在广播信号的数据服务频道中。广告摘要包括对所选广告模板中的一个唯一的资源标识符。在接收到针对常驻广告模板的广告摘要时，接收器将广告摘要中提供的定制广告信息与广告模板中提供的格式信息相结合。接收机使用组合信息来创建和显示定制广告，其可以包括对附加产品或服务信息的超链接。

2. 发明授权

US06460180B1 Enabling and/or disabling selected types of broadcast triggers 有权
标题翻译：启用和/或禁用所选类型的广播触发器
公开(公告)号：US06460180B1
公开(公告)日：2002-10-01
申请号：US09295746
申请日：1999-04-20
申请人： Timothy F. Park , Dean J. Blackketter , Sandra R. Bernardi
发明人： Timothy F. Park , Dean J. Blackketter , Sandra R. Bernardi
IPC分类号： H04N5445
CPC分类号： H04N21/454 , H04N7/0884 , H04N7/165 , H04N21/235 , H04N21/25891 , H04N21/435 , H04N21/4622 , H04N21/4782 , H04N21/6543 , H04N21/858 , H04N21/8586
摘要： Information from an information resource may be displayed with television video in a synchronized fashion. A trigger, broadcast along with the television video, identifies the resource and indicates how information from the resource should display. When a trigger is received, the receiver unit determines whether a rule stored in the receiver unit applies to the trigger. For example, if the rule applies, the receiver unit may take a predetermined action, or if the rule does not apply, the rule may have no effect and the receiver unit may act upon the trigger in a normal or default fashion. Based on one or more rules, the receiver unit may ignore certain triggers, but not others. Rules can be automatically loaded into the receiver unit on power-up by one-way broadcast communication, from a permanent storage device, or by downloading from the Internet. The rules can be updated periodically.
摘要翻译：来自信息资源的信息可以以同步的方式与电视视频一起显示。与电视视频一起广播的触发器识别资源并指示来自资源的信息应如何显示。当接收到触发时，接收器单元确定存储在接收器单元中的规则是否适用于触发器。例如，如果规则适用，则接收器单元可以采取预定的动作，或者如果规则不适用，该规则可以不起作用，并且接收器单元可以以正常或默认的方式对触发器起作用。基于一个或多个规则，接收器单元可以忽略某些触发器，而不是其他触发器。可以通过单向广播通信，永久存储设备或从互联网下载，自动将规则加载到接收机单元中。规则可以定期更新。

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