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    • 3. 发明申请
    • METHOD AND SYSTEM FOR USING EMAIL RECEIPTS FOR TARGETED ADVERTISING
    • 使用电子邮件接收方式和系统进行目标广告
    • US20120047014A1
    • 2012-02-23
    • US12861241
    • 2010-08-23
    • Yoelle Maarek SmadjaAndrei BroderVanja JosifovskiMelissa B. Stein
    • Yoelle Maarek SmadjaAndrei BroderVanja JosifovskiMelissa B. Stein
    • G06Q30/00G06F17/30
    • G06Q30/02G06Q30/0255
    • Techniques for performing user classification based on email are provided. Emails stored in an email store may be analyzed to classify users. Information included in the stored emails may be extracted, and users may be classified into categories according to the extracted information. The extracted information may be analyzed in a manner so as to protect the personal information of the users according to any applicable privacy standards. Any number of types of emails may be analyzed to classify users in any number of ways. For instance, a plurality of commercial emails stored in the email store may be determined The commercial emails may be counted as conversions for an advertising campaign. The commercial emails may be parsed to extract commercial information. The commercial information may be parsed to generate user classification data. The user classification data may be used in various ways, including for targeting users with advertisements.
    • 提供了基于电子邮件执行用户分类的技术。 可以分析存储在电子邮件商店中的电子邮件以对用户进行分类。 可以提取存储的电子邮件中包括的信息,并且可以根据提取的信息将用户分类为类别。 可以以提取的信息的方式来分析,以便根据任何适用的隐私标准来保护用户的个人信息。 可以分析任何数量的电子邮件类型,以便以任何方式对用户进行分类。 例如,可以确定存储在电子邮件商店中的多个商业电子邮件。商业电子邮件可以被计为用于广告活动的转换。 商业电子邮件可能被解析为提取商业信息。 可以解析商业信息以生成用户分类数据。 用户分类数据可以以各种方式使用,包括用于以广告为目标的用户。
    • 6. 发明申请
    • Method and apparatus for ranking web page search results
    • 网页搜索结果排名的方法和装置
    • US20050165757A1
    • 2005-07-28
    • US10974483
    • 2004-10-27
    • Andrei Broder
    • Andrei Broder
    • G06F17/30G06F7/00
    • G06F16/951Y10S707/99933Y10S707/99934Y10S707/99935Y10S707/99937Y10S707/99942
    • A method and apparatus for ranking a plurality of pages identified during a search of a linked database includes forming a linear combination of two or more matrices, and using the coefficients of the eigenvector of the resulting matrix to rank the quality of the pages. The matrices includes information about the pages and are generally normalized, stochastic matrices. The linear combination can include attractor matrices that indicate desirable or “high quality” sites, and/or non-attractor matrices that indicate sites that are undesirable. Attractor matrices and non-attractor matrices can be used alone or in combination with each other in the linear combination. Additional bias toward high quality sites, or away from undesirable sites, can be further introduced with probability weighting matrices for attractor and non-attractor matrices. Other known matrices, such as a co-citation matrix or a bibliographic coupling matrix, can also be used in the present invention.
    • 用于对在链接数据库的搜索期间识别的多个页面进行排序的方法和装置包括形成两个或更多个矩阵的线性组合,并且使用所得矩阵的特征向量的系数来对页面的质量进行排序。 矩阵包括关于页面的信息,并且通常是归一化的随机矩阵。 线性组合可以包括指示期望或“高质量”位点的吸引子矩阵,和/或指示不期望的位点的非吸引子矩阵。 吸引子矩阵和非吸引子矩阵可以单独使用或者以线性组合彼此组合使用。 可以通过吸引子和非吸引子矩阵的概率加权矩阵进一步引入对高质量位点或远离不期望位点的附加偏差。 其它已知的基质,例如共引用基团或书目耦合基质,也可用于本发明。