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1. 发明申请

US20090282016A1 Systems and Methods for Building a Prediction Model to Predict a Degree of Relevance Between Digital Ads and a Search Query or Webpage Content 审中-公开
标题翻译：用于构建预测模型以预测数字广告与搜索查询或网页内容之间的相关程度的系统和方法
公开(公告)号：US20090282016A1
公开(公告)日：2009-11-12
申请号：US12116747
申请日：2008-05-07
申请人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
发明人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/951 , G06Q10/04
摘要： Systems and methods for building a prediction model to predict a degree of relevance between digital ads and a search query or webpage content are disclosed. Generally, an indication of relevance is received between a plurality of digital ads and one of a webpage content or a search query. A set of features is extracted from the plurality of digital ads and one of the webpage content or the search query. A prediction model is then built to predict a degree of relevance between the set of candidate digital ads and one of a second webpage content or a second search query, where the prediction model is built based at least one the received indication of relevance and the extracted set of features.
摘要翻译：公开了用于构建预测模型以预测数字广告与搜索查询或网页内容之间的相关程度的系统和方法。通常，在多个数字广告和网页内容之一或搜索查询之间接收到相关性的指示。从多个数字广告和网页内容或搜索查询之一提取一组特征。然后构建预测模型以预测候选数字广告集合与第二网页内容或第二搜索查询之一之间的相关程度，其中基于所接收到的相关性指示中的至少一个构建预测模型，并且提取一套功能。

2. 发明申请

US20090282014A1 Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and a Search Query 审中-公开
标题翻译：用于预测数字广告与搜索查询之间相关程度的系统和方法
公开(公告)号：US20090282014A1
公开(公告)日：2009-11-12
申请号：US12116710
申请日：2008-05-07
申请人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
发明人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/334 , G06F16/951
摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and a search query are disclosed. Generally, an ad provider receives a digital ad request associated with a search query. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the search query associated with the digital ad request, and determines a degree of relevance between the set of candidate digital ads and the search query based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the search query, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.
摘要翻译：公开了用于预测一组候选数字广告与搜索查询之间的相关程度的系统和方法。通常，广告提供商接收与搜索查询相关联的数字广告请求。广告提供商确定可以针对数字广告请求提供的一组候选数字广告。相关性模块从所述候选数字广告集合和与数字广告请求相关联的搜索查询提取一组特征，并且基于预测模型确定候选数字广告集合和搜索查询之间的相关程度，并且提取一组功能。如果相关性模块确定候选数字广告的集合与搜索查询相关，则广告提供者可以响应于接收到的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

3. 发明申请

US20090282015A1 Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and Webpage Content 审中-公开
标题翻译：用于预测数字广告与网页内容之间相关程度的系统和方法
公开(公告)号：US20090282015A1
公开(公告)日：2009-11-12
申请号：US12116737
申请日：2008-05-07
申请人： Evgeniy Gabrilovich , Vassillis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
发明人： Evgeniy Gabrilovich , Vassillis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and webpage content are disclosed. Generally, an ad provider receives a digital ad request associated with webpage content. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the webpage content, and determines a degree of relevance between the set of candidate digital ads and the webpage content based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the webpage content, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.
摘要翻译：公开了用于预测一组候选数字广告和网页内容之间的相关程度的系统和方法。通常，广告提供商接收与网页内容相关联的数字广告请求。广告提供商确定可以针对数字广告请求提供的一组候选数字广告。相关性模块从一组候选数字广告和网页内容中提取一组特征，并且基于预测模型和所提取的特征集合确定候选数字广告集合和网页内容之间的相关程度。如果相关性模块确定候选数字广告的集合与网页内容相关，则广告提供者可以响应于所接收的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

4. 发明申请

US20090254512A1 AD MATCHING BY AUGMENTING A SEARCH QUERY WITH KNOWLEDGE OBTAINED THROUGH SEARCH ENGINE RESULTS 审中-公开
标题翻译：通过搜索引擎结果获得知识获取搜索查询的AD匹配
公开(公告)号：US20090254512A1
公开(公告)日：2009-10-08
申请号：US12062271
申请日：2008-04-03
申请人： Andrei Broder , Marcus Fontoura , Evgeniy Gabrilovich , Vanja Josifovski , Lance Riedel
发明人： Andrei Broder , Marcus Fontoura , Evgeniy Gabrilovich , Vanja Josifovski , Lance Riedel
IPC分类号： G06F7/06 , G06F17/30
CPC分类号： G06Q30/02 , G06F16/951
摘要： A method is provided to match an advertisement to a search query comprising: receiving search results produced by a search engine in response to a search query; producing an ad query that includes, unigram features, classification features with respect to an external classification system, and phrase features; producing a plurality of representations of corresponding advertisements in terms of the same types of features; and selecting one or more advertisements based upon a measure of similarity of ad query features to advertisements represented in terms of the same features.
摘要翻译：提供了一种将广告与搜索查询相匹配的方法，包括：响应于搜索查询，接收由搜索引擎产生的搜索结果; 产生包括关于外部分类系统的单位特征，分类特征和短语特征的广告查询; 根据相同类型的特征产生相应广告的多个表示; 以及基于广告查询特征与由相同特征表示的广告的相似度的度量来选择一个或多个广告。

5. 发明申请

US20110264640A1 Using External Sources for Sponsored Search AD Selection 有权
标题翻译：使用外部来源进行赞助搜索AD选择
公开(公告)号：US20110264640A1
公开(公告)日：2011-10-27
申请号：US12764469
申请日：2010-04-21
申请人： Marcus Fontoura , Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Yejin Choi , Mauricio Riguette Mediano
发明人： Marcus Fontoura , Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Yejin Choi , Mauricio Riguette Mediano
IPC分类号： G06F17/30
CPC分类号： G06Q30/0241 , G06F17/30312 , G06Q30/0277
摘要： A system and a system are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.
摘要翻译：提供了一种系统和系统，用于使用外部来源（例如登陆页面）来进行赞助搜索广告选择。在一个示例中，系统识别外部源的一个或多个区域。一个或多个区域与查询相关。外部来源包括一个源，其中包含可用于扩展广告选择过程的相关数据。系统从一个或多个区域提取一个或多个特征。系统确定一个或多个特征中的哪一个与项目索引相关。然后，系统通过使用与项目索引相关的一个或多个特征来增加项目选择过程。

6. 发明授权

US09129300B2 Using external sources for sponsored search AD selection 有权
标题翻译：使用外部来源进行赞助搜索AD选择
公开(公告)号：US09129300B2
公开(公告)日：2015-09-08
申请号：US12764469
申请日：2010-04-21
申请人： Marcus Fontoura , Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Yejin Choi , Mauricio Riguette Mediano
发明人： Marcus Fontoura , Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Yejin Choi , Mauricio Riguette Mediano
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0241 , G06F17/30312 , G06Q30/0277
摘要： A system and a method are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.
摘要翻译：提供了一种用于使用外部来源（例如登陆页面）进行赞助搜索广告选择的系统和方法。在一个示例中，系统识别外部源的一个或多个区域。一个或多个区域与查询相关。外部来源包括一个源，其中包含可用于扩展广告选择过程的相关数据。系统从一个或多个区域提取一个或多个特征。系统确定一个或多个特征中的哪一个与项目索引相关。然后，系统通过使用与项目索引相关的一个或多个特征来增加项目选择过程。

7. 发明申请

US20110208559A1 Automatic Management of Networked Publisher-Subscriber Relationships 审中-公开
标题翻译：网络发布者 - 用户关系的自动管理
公开(公告)号：US20110208559A1
公开(公告)日：2011-08-25
申请号：US12711873
申请日：2010-02-24
申请人： Marcus Fontoura , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Andrei Broder , Shirshanka Das , Bhaskar Ghosh , Vanja Josifovski
发明人： Marcus Fontoura , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Andrei Broder , Shirshanka Das , Bhaskar Ghosh , Vanja Josifovski
IPC分类号： G06Q10/00 , G06Q50/00 , G06T11/20
CPC分类号： G06Q30/02 , G06Q10/06316 , G06Q30/0201 , G06T11/206
摘要： Automatic management of networked publisher-subscriber relationships in an advertising server network. The method comprises steps for constructing a directed graph representation comprising at least one publisher node (e.g. an Internet property), at least one subscriber node (e.g. an Internet advertiser), at least one intermediary node (e.g. an Internet advertising agent), and at least one edge (e.g. an advertising target predicate) wherein any one of the edges is directly associated with at least one target predicate. The directed graph representation is used in conjunction with an inverted index for retrieving a valid node list comprising only nodes having at least one target predicate that matches at least one event predicate. The event predicate (as well as any target predicate) is any arbitrarily complex Boolean expression, and is used in producing a result node list comprising only nodes that concurrently match the event predicate with an advertising target predicate and are reachable.
摘要翻译：在广告服务器网络中自动管理网络发布者 - 订户关系。该方法包括用于构建包括至少一个发布者节点（例如，因特网属性），至少一个订户节点（例如，因特网广告商），至少一个中间节点（例如，因特网广告代理）以及在至少一个边缘（例如，广告目标谓词），其中边缘中的任何一个与至少一个目标谓词直接相关联。有向图表示与用于检索仅包括至少一个与至少一个事件谓词匹配的目标谓词的节点的有效节点列表结合使用。事件谓词（以及任何目标谓词）是任意复杂的布尔表达式，并且用于生成结果节点列表，其中仅包含与广告目标谓词并发匹配事件谓词并且可访问的节点。

8. 发明申请

US20090132334A1 System and Method for Estimating an Amount of Traffic Associated with a Digital Advertisement 审中-公开
标题翻译：用于估计与数字广告相关的流量的系统和方法
公开(公告)号：US20090132334A1
公开(公告)日：2009-05-21
申请号：US11942153
申请日：2007-11-19
申请人： Xuerui Wang , Marcus Fontoura , Vanja Josifovski , Andrei Broder
发明人： Xuerui Wang , Marcus Fontoura , Vanja Josifovski , Andrei Broder
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202
摘要： Systems and methods for estimating an amount of traffic associated with a digital ad are disclosed. Generally, a forecasting module identifies a set of candidate webpages on which a digital ad may be displayed and estimates a click through rate associated with the digital ad and a webpage of the set of candidate webpages. The forecasting module determines a ranking score associated with the digital ad based on the determined click through rate and a bid price associated with the digital ad. The forecasting module then examines historical data, such as search logs, to determine an estimate of traffic associated with the digital ad with respect to the webpage in response to determining the ranking score of the digital ad exceeds a ranking score associated with another digital ad that was previously displayed on the webpage.
摘要翻译：公开了用于估计与数字广告相关联的流量的系统和方法。通常，预测模块识别可以在其上显示数字广告的一组候选网页，并且估计与数字广告相关联的点击率和该组候选网页的网页。预测模块基于所确定的点击率和与数字广告相关联的出价来确定与数字广告相关联的排名得分。预测模块然后检查诸如搜索日志的历史数据，以响应于确定数字广告的排名得分超过与另一数字广告相关联的排名得分来确定相对于网页与数字广告相关联的流量的估计，以前显示在网页上。

9. 发明申请

US20050114316A1 Using intra-document indices to improve xquery processing over XML streams 有权
标题翻译：使用文档内索引来改进XML流中的xquery处理
公开(公告)号：US20050114316A1
公开(公告)日：2005-05-26
申请号：US10723391
申请日：2003-11-25
申请人： Marcus Fontoura , Vanja Josifovski , Pratik Mukhopadhyay
发明人： Marcus Fontoura , Vanja Josifovski , Pratik Mukhopadhyay
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30911
摘要： A system and method for parsing documents in query processing comprises producing at least one index of a document written in a mark-up language, corresponding the index to the document, scanning the document, and selectively skipping portions of the document based on instructions from the index. Furthermore, the mark-up language comprises any of HTML and XML; the skipped portions of the document comprise portions irrelevant to the query; the index comprises a plurality of elements representing textual categories of the query; and the instructions match the elements to the query. If the elements do not match the query, then the parser uses the index to skip the portions of the document corresponding to the unmatched elements. Moreover, each of the elements corresponds to a position in the document, wherein the position comprises an end position, which determines where to resume scanning the document upon skipping the portions of the document.
摘要翻译：用于在查询处理中解析文档的系统和方法包括生成以标记语言书写的文档的至少一个索引，对应于该文档的索引，扫描该文档，以及基于来自该文档的指令来选择性地跳过文档的部分指数。此外，标记语言包括HTML和XML中的任何一种; 文档的跳过部分包括与查询无关的部分; 所述索引包括表示所述查询的文本类别的多个元素; 并且指令与查询的元素匹配。如果元素与查询不匹配，则解析器使用索引来跳过对应于不匹配元素的文档部分。此外，每个元素对应于文档中的位置，其中该位置包括结束位置，其确定在跳过文档的部分时恢复扫描文档的位置。

10. 发明授权

US09405846B2 Publish-subscribe based methods and apparatuses for associating data files 有权
标题翻译：基于发布订阅的方法和装置，用于关联数据文件
公开(公告)号：US09405846B2
公开(公告)日：2016-08-02
申请号：US13297131
申请日：2011-11-15
申请人： Alexander Shraer , Maxim Gurevich , Vanja Josifovski , Marcus Fontoura
发明人： Alexander Shraer , Maxim Gurevich , Vanja Josifovski , Marcus Fontoura
IPC分类号： G06F17/30
CPC分类号： G06F17/3089 , G06F17/30867
摘要： Various methods and apparatuses are provided which may be implemented using one or more computing devices within a networked computing environment to employ publish-subscribe techniques to associate subscriber encoded data files with a set of publisher encoded data files.
摘要翻译：提供了各种方法和装置，其可以使用联网计算环境内的一个或多个计算设备来实现，以采用发布订阅技术来将订户编码的数据文件与一组发布者编码的数据文件相关联。

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