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1. 发明申请

US20120047014A1 METHOD AND SYSTEM FOR USING EMAIL RECEIPTS FOR TARGETED ADVERTISING 审中-公开
标题翻译：使用电子邮件接收方式和系统进行目标广告
公开(公告)号：US20120047014A1
公开(公告)日：2012-02-23
申请号：US12861241
申请日：2010-08-23
申请人： Yoelle Maarek Smadja , Andrei Broder , Vanja Josifovski , Melissa B. Stein
发明人： Yoelle Maarek Smadja , Andrei Broder , Vanja Josifovski , Melissa B. Stein
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： Techniques for performing user classification based on email are provided. Emails stored in an email store may be analyzed to classify users. Information included in the stored emails may be extracted, and users may be classified into categories according to the extracted information. The extracted information may be analyzed in a manner so as to protect the personal information of the users according to any applicable privacy standards. Any number of types of emails may be analyzed to classify users in any number of ways. For instance, a plurality of commercial emails stored in the email store may be determined The commercial emails may be counted as conversions for an advertising campaign. The commercial emails may be parsed to extract commercial information. The commercial information may be parsed to generate user classification data. The user classification data may be used in various ways, including for targeting users with advertisements.
摘要翻译：提供了基于电子邮件执行用户分类的技术。可以分析存储在电子邮件商店中的电子邮件以对用户进行分类。可以提取存储的电子邮件中包括的信息，并且可以根据提取的信息将用户分类为类别。可以以提取的信息的方式来分析，以便根据任何适用的隐私标准来保护用户的个人信息。可以分析任何数量的电子邮件类型，以便以任何方式对用户进行分类。例如，可以确定存储在电子邮件商店中的多个商业电子邮件。商业电子邮件可以被计为用于广告活动的转换。商业电子邮件可能被解析为提取商业信息。可以解析商业信息以生成用户分类数据。用户分类数据可以以各种方式使用，包括用于以广告为目标的用户。

2. 发明授权

US08463827B2 Mining global email folders for identifying auto-folder tags 有权
标题翻译：挖掘用于识别自动文件夹标签的全局电子邮件文件夹
公开(公告)号：US08463827B2
公开(公告)日：2013-06-11
申请号：US12984539
申请日：2011-01-04
申请人： Vishwanath Tumkur Ramarao , Andrei Broder , Idan Szpektor , Edo Liberty , Yehuda Koren , Mark E. Risher , Yoelle Maarek Smadja
发明人： Vishwanath Tumkur Ramarao , Andrei Broder , Idan Szpektor , Edo Liberty , Yehuda Koren , Mark E. Risher , Yoelle Maarek Smadja
IPC分类号： G06F12/00 , G06F17/30
CPC分类号： G06Q10/00
摘要： Embodiments are directed towards identifying auto-folder tags for messages by using a combinational optimization approach of bi-clustering folder names and features of messages based on relationship strengths. The combinational optimization approach of bi-clustering, generally, groups a plurality of folder names and a plurality of features into one or more metafolders to optimize a cost. The cost is based on an aggregate of cut relationship strengths, where a cut results when a relationship folder name and feature are grouped in separate metafolders. Furthermore, the plurality of folder names and the plurality of features are obtained by monitoring actions of a plurality of users, where the folder names are user generated folder names and features are from a plurality of messages. The metafolders may be used to tag new user messages with an auto-folder tag.
摘要翻译：实施例旨在通过使用基于关系强度的消息的双重聚类文件夹名称和特征的组合优化方法来识别消息的自动文件夹标签。双组合的组合优化方法通常将多个文件夹名称和多个特征分组到一个或多个元文件夹中以优化成本。成本基于剪切关系强度的总和，当关系文件夹名称和要素分组在单独的元文件夹中时，会产生裁剪。此外，通过监视多个用户的动作来获得多个文件夹名称和多个特征，其中文件夹名称是用户生成的文件夹名称和特征来自多个消息。元文件夹可用于使用自动文件夹标签来标记新的用户消息。

3. 发明申请

US20120173533A1 MINING GLOBAL EMAIL FOLDERS FOR IDENTIFYING AUTO-FOLDER TAGS 有权
标题翻译：采矿全球电子邮件文件夹，用于识别自动文件夹标签
公开(公告)号：US20120173533A1
公开(公告)日：2012-07-05
申请号：US12984539
申请日：2011-01-04
申请人： Vishwanath Tumkur Ramarao , Andrei Broder , Idan Szpektor , Edo Liberty , Yehuda Koren , Mark E. Risher , Yoelle Maarek Smadja
发明人： Vishwanath Tumkur Ramarao , Andrei Broder , Idan Szpektor , Edo Liberty , Yehuda Koren , Mark E. Risher , Yoelle Maarek Smadja
IPC分类号： G06F17/30
CPC分类号： G06Q10/00
摘要： Embodiments are directed towards identifying auto-folder tags for messages by using a combinational optimization approach of bi-clustering folder names and features of messages based on relationship strengths. The combinational optimization approach of bi-clustering, generally, groups a plurality of folder names and a plurality of features into one or more metafolders to optimize a cost. The cost is based on an aggregate of cut relationship strengths, where a cut results when a relationship folder name and feature are grouped in separate metafolders. Furthermore, the plurality of folder names and the plurality of features are obtained by monitoring actions of a plurality of users, where the folder names are user generated folder names and features are from a plurality of messages. The metafolders may be used to tag new user messages with an auto-folder tag.
摘要翻译：实施例旨在通过使用基于关系强度的消息的双重聚类文件夹名称和特征的组合优化方法来识别消息的自动文件夹标签。双组合的组合优化方法通常将多个文件夹名称和多个特征分组到一个或多个元文件夹中以优化成本。成本基于剪切关系强度的总和，当关系文件夹名称和要素分组在单独的元文件夹中时，会产生裁剪。此外，通过监视多个用户的动作来获得多个文件夹名称和多个特征，其中文件夹名称是用户生成的文件夹名称和特征来自多个消息。元文件夹可用于使用自动文件夹标签来标记新的用户消息。

4. 发明申请

US20130339137A1 SYSTEM AND METHOD FOR PROVIDING SPONSORED APPLICATIONS IN EMAIL 有权
标题翻译：在电子邮件中提供赞助应用的系统和方法
公开(公告)号：US20130339137A1
公开(公告)日：2013-12-19
申请号：US13526693
申请日：2012-06-19
申请人： Ronny Lempel , Yoelle Maarek Smadja , Edward Bortnikov , Edo Liberty
发明人： Ronny Lempel , Yoelle Maarek Smadja , Edward Bortnikov , Edo Liberty
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0251 , G06Q30/0276
摘要： A method and system for providing targeted applications within an electronic message interface. The method comprises retrieving content from a user's electronic message in the electronic message interface, parsing and interpreting the user's context from the content, and accepting bidding on the user's interpreted context from one or more applications, the one or more applications including triggering conditions related to the user's interpreted context. The one or more applications are ranked based on the bidding. The method further comprises loading the one or more applications into the electronic message interface based on the ranking, and providing one or more follow-up transactions associated with the one or more loaded applications based on the user's interpreted context.
摘要翻译：一种用于在电子消息接口内提供目标应用的方法和系统。该方法包括从电子消息接口中的用户的电子消息中检索内容，从内容解析和解释用户的上下文，以及从一个或多个应用接受用户的解释上下文的出价，所述一个或多个应用包括与用户的解释上下文。一个或多个应用程序基于出价进行排名。该方法还包括基于排名将一个或多个应用加载到电子消息接口中，并且基于用户的解释上下文提供与一个或多个加载的应用相关联的一个或多个后续事务。

5. 发明授权

US09111291B2 System and method for providing sponsored applications in email 有权
标题翻译：用于在电子邮件中提供赞助的应用程序的系统和方法
公开(公告)号：US09111291B2
公开(公告)日：2015-08-18
申请号：US13526693
申请日：2012-06-19
申请人： Ronny Lempel , Yoelle Maarek Smadja , Edward Bortnikov , Edo Liberty
发明人： Ronny Lempel , Yoelle Maarek Smadja , Edward Bortnikov , Edo Liberty
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0251 , G06Q30/0276
摘要： A method and system for providing targeted applications within an electronic message interface. The method comprises retrieving content from a user's electronic message in the electronic message interface, parsing and interpreting the user's context from the content, and accepting bidding on the user's interpreted context from one or more applications, the one or more applications including triggering conditions related to the user's interpreted context. The one or more applications are ranked based on the bidding. The method further comprises loading the one or more applications into the electronic message interface based on the ranking, and providing one or more follow-up transactions associated with the one or more loaded applications based on the user's interpreted context.
摘要翻译：一种用于在电子消息界面内提供目标应用的方法和系统。该方法包括从电子消息接口中的用户的电子消息中检索内容，从内容解析和解释用户的上下文，以及从一个或多个应用接受用户的解释上下文的出价，所述一个或多个应用包括与用户的解释上下文。一个或多个应用程序基于出价进行排名。该方法还包括基于排名将一个或多个应用加载到电子消息接口中，并且基于用户的解释上下文提供与一个或多个加载的应用相关联的一个或多个后续事务。

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