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1. 发明申请

US20100228641A1 Bid Gateway Architecture for an Online Advertisement Bidding System 有权
标题翻译：投标网关架构，用于在线广告投标系统
公开(公告)号：US20100228641A1
公开(公告)日：2010-09-09
申请号：US12398877
申请日：2009-03-05
申请人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
发明人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0275 , G06Q30/0601 , G06Q30/0611 , G06Q30/08
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

2. 发明申请

US20120036023A1 SYSTEM FOR CONDUCTING DEMAND-SIDE, REAL-TIME BIDDING IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中实时投标的系统
公开(公告)号：US20120036023A1
公开(公告)日：2012-02-09
申请号：US12850360
申请日：2010-08-04
申请人： Shirshanka Das , Michael Ortega-Binderberger , Sunil Nagaraj , Swaroop Jagadish
发明人： Shirshanka Das , Michael Ortega-Binderberger , Sunil Nagaraj , Swaroop Jagadish
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/08
摘要： A method for conducting demand-side, real-time bidding includes: constructing an exchange graph (G) of nodes representing publishers and third-party advertisers that provide third-party ads, the graph including directed edges connected between the nodes that represent bilateral business agreements; receiving an opportunity for displaying an ad to a user that is associated with a publisher node; exploring the graph to identify third-party ads reachable from the publisher node through a valid path of the exchange graph with which corresponding third-party advertisers are thereby eligible to bid on the opportunity; retrieving statistics from the memory associated with historical selectivity of demand predicates for the third-party ads; and initiating, before beginning graph exploration on at least some paths to the third-party ads, a call out for bids from at least some of the third-party advertisers for the corresponding third-party ads that are unlikely to be discarded during the graph exploration based on the historical selectively of the demand predicates corresponding thereto, thereby reducing latency in time to execute an auction to fill the opportunity.
摘要翻译：进行需求侧实时出价的方法包括：构建表示发布者和提供第三方广告的第三方广告客户的节点的交换图（G），该图包括连接在表示双边业务的节点之间的有向边协议; 接收向与发布者节点相关联的用户显示广告的机会; 探索图表，以通过有效的交换图路径识别发布商节点可访问的第三方广告，使相应的第三方广告客户有资格对该机会进行出价; 从与第三方广告的需求谓词的历史选择性相关联的内存中检索统计信息; 并且在开始对第三方广告的至少一些路径进行图形挖掘之前发起，针对在图表中不可能丢弃的相应第三方广告的至少一些第三方广告商的呼叫基于与其对应的需求谓词的历史选择性的探索，从而减少执行拍卖以填补机会的时间延迟。

3. 发明授权

US09558256B2 Middleware data log system 有权
标题翻译：中间件数据记录系统
公开(公告)号：US09558256B2
公开(公告)日：2017-01-31
申请号：US13296894
申请日：2011-11-15
申请人： Jean-Luc Vaillant , Chavdar Botev , Shirshanka Das , Bhaskar Ghosh , Lei Gao , Mitch Stuart , Kapil Surlaker , Jemiah Westerman
发明人： Jean-Luc Vaillant , Chavdar Botev , Shirshanka Das , Bhaskar Ghosh , Lei Gao , Mitch Stuart , Kapil Surlaker , Jemiah Westerman
IPC分类号： G06F7/00 , G06F17/00 , G06F17/30
CPC分类号： G06F17/30578
摘要： A method of maintaining a data store is disclosed. The data store is distributed across a plurality of storage provider instances, including a master storage provider instance and a plurality of additional storage provider instances. A master data log is updated to reflect a change to the data store. The master data log is synchronized with a plurality of replicas of the master data log. The change is propagated across the plurality of additional storage provider instances based on an analysis of the replicas.
摘要翻译：公开了维护数据存储的方法。数据存储分布在多个存储提供者实例之间，包括主存储提供者实例和多个附加的存储提供者实例。更新主数据日志以反映对数据存储的更改。主数据日志与主数据日志的多个副本同步。基于对副本的分析，更改在多个附加存储提供商实例之间传播。

4. 发明申请

US20120215740A1 MIDDLEWARE DATA LOG SYSTEM 有权
标题翻译： MIDDLEWARE数据记录系统
公开(公告)号：US20120215740A1
公开(公告)日：2012-08-23
申请号：US13296894
申请日：2011-11-15
申请人： Jean-Luc Vaillant , Chavdar Botev , Shirshanka Das , Bhaskar Ghosh , Lei Gao , Mitch Stuart , Kapil Surlaker , Jemiah Westerman
发明人： Jean-Luc Vaillant , Chavdar Botev , Shirshanka Das , Bhaskar Ghosh , Lei Gao , Mitch Stuart , Kapil Surlaker , Jemiah Westerman
IPC分类号： G06F17/30
CPC分类号： G06F17/30578
摘要： A method of maintaining a data store is disclosed. The data store is distributed across a plurality of storage provider instances, including a master storage provider instance and a plurality of additional storage provider instances. A master data log is updated to reflect a change to the data store. The master data log is synchronized with a plurality of replicas of the master data log. The change is propagated across the plurality of additional storage provider instances based on an analysis of the replicas.
摘要翻译：公开了维护数据存储的方法。数据存储分布在多个存储提供者实例之间，包括主存储提供者实例和多个附加的存储提供者实例。更新主数据日志以反映对数据存储的更改。主数据日志与主数据日志的多个副本同步。基于对副本的分析，更改在多个附加存储提供商实例之间传播。

5. 发明授权

US08135626B2 Bid gateway architecture for an online advertisement bidding system 有权
标题翻译：在线广告投标系统的投标网关架构
公开(公告)号：US08135626B2
公开(公告)日：2012-03-13
申请号：US12398877
申请日：2009-03-05
申请人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
发明人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0275 , G06Q30/0601 , G06Q30/0611 , G06Q30/08
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

6. 发明申请

US20110208559A1 Automatic Management of Networked Publisher-Subscriber Relationships 审中-公开
标题翻译：网络发布者 - 用户关系的自动管理
公开(公告)号：US20110208559A1
公开(公告)日：2011-08-25
申请号：US12711873
申请日：2010-02-24
申请人： Marcus Fontoura , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Andrei Broder , Shirshanka Das , Bhaskar Ghosh , Vanja Josifovski
发明人： Marcus Fontoura , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Andrei Broder , Shirshanka Das , Bhaskar Ghosh , Vanja Josifovski
IPC分类号： G06Q10/00 , G06Q50/00 , G06T11/20
CPC分类号： G06Q30/02 , G06Q10/06316 , G06Q30/0201 , G06T11/206
摘要： Automatic management of networked publisher-subscriber relationships in an advertising server network. The method comprises steps for constructing a directed graph representation comprising at least one publisher node (e.g. an Internet property), at least one subscriber node (e.g. an Internet advertiser), at least one intermediary node (e.g. an Internet advertising agent), and at least one edge (e.g. an advertising target predicate) wherein any one of the edges is directly associated with at least one target predicate. The directed graph representation is used in conjunction with an inverted index for retrieving a valid node list comprising only nodes having at least one target predicate that matches at least one event predicate. The event predicate (as well as any target predicate) is any arbitrarily complex Boolean expression, and is used in producing a result node list comprising only nodes that concurrently match the event predicate with an advertising target predicate and are reachable.
摘要翻译：在广告服务器网络中自动管理网络发布者 - 订户关系。该方法包括用于构建包括至少一个发布者节点（例如，因特网属性），至少一个订户节点（例如，因特网广告商），至少一个中间节点（例如，因特网广告代理）以及在至少一个边缘（例如，广告目标谓词），其中边缘中的任何一个与至少一个目标谓词直接相关联。有向图表示与用于检索仅包括至少一个与至少一个事件谓词匹配的目标谓词的节点的有效节点列表结合使用。事件谓词（以及任何目标谓词）是任意复杂的布尔表达式，并且用于生成结果节点列表，其中仅包含与广告目标谓词并发匹配事件谓词并且可访问的节点。

7. 发明申请

US20110035259A1 COST AND PARTICIPATION MODELS FOR EXCHANGE THIRD-PARTY INTEGRATION IN ONLINE ADVERTISING 审中-公开
标题翻译：在线广告交换第三方整合的成本和参与模式
公开(公告)号：US20110035259A1
公开(公告)日：2011-02-10
申请号：US12537429
申请日：2009-08-07
申请人： Shirshanka Das , Bhaskar Ghosh , Dong Wang
发明人： Shirshanka Das , Bhaskar Ghosh , Dong Wang
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0275
摘要： A modeling system to evaluate cost-based viability of a real-time, auction-based advertising system with third-party integration includes an exchange server configured to receive advertising bids, create bid requests to third-party entities based thereon, and select a winning bid from responses to the requests. A computer, coupled with the exchange server: computes a plurality of valid paths from publishers to and from the third-party entities through the exchange server; estimates server and network costs, including fixed hardware costs and variable operational costs, amortized over a predetermined period of time, based on a number of average queries per second (QPS) transmitted at different portions of the valid paths; compares current periodic fees paid by the third-party entities to the amortized costs, to determine cost-based system viability; and determines updates, if needed, to the periodic fees based on the plurality of costs to maintain cost-based system viability.
摘要翻译：用于通过第三方集成来评估实时的基于拍卖的广告系统的基于成本的可行性的建模系统包括被配置为接收广告投标的交换服务器，基于此向第三方实体创建投标请求，并且选择获胜对请求的响应出价。与交换服务器耦合的计算机：通过交换服务器计算来自发布者到第三方实体和从第三方实体的多条有效路径; 基于在有效路径的不同部分发送的每秒平均查询数（QPS）来估计服务器和网络成本，包括固定硬件成本和可变操作成本，在预定时间段内摊销; 将第三方实体支付的现行定期费用与摊销成本进行比较，以确定基于成本的系统可行性; 并根据需要确定基于多个成本的定期费用以维持基于成本的系统可行性的更新。

8. 发明申请

US20100228597A1 Transferring Targeting and Marketing Information from an Online Advertisement System 审中-公开
标题翻译：从在线广告系统转移定位和营销信息
公开(公告)号：US20100228597A1
公开(公告)日：2010-09-09
申请号：US12398908
申请日：2009-03-05
申请人： Shirshanka Das , Ramesh Sarukkai , Pranav O. Sharma , Sunil Nagaraj , Wendell Craig Baker , Bhaskar Ghosh , Joonsuk Bae
发明人： Shirshanka Das , Ramesh Sarukkai , Pranav O. Sharma , Sunil Nagaraj , Wendell Craig Baker , Bhaskar Ghosh , Joonsuk Bae
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q30/0277 , G06Q30/0601
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

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