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1. 发明专利

JP2005302043A Reinforced clustering of multi-type data object for search term suggestion 有权
标题翻译：用于搜索建议的多类型数据对象的强化聚类
公开(公告)号：JP2005302043A
公开(公告)日：2005-10-27
申请号：JP2005118052
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/99945
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, relationships among respective ones of two or more multi-type data objects are identified. The respective ones of the multi-type data objects include at least one object of a first type and at least one object of a second type that is different from the first type. The multi-type data objects are iteratively clustered in view of respective ones of the relationships to generate reinforced clusters. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供相关术语建议的系统和方法。解决方案：在一个方面，识别两个或多个多类型数据对象中的各个之间的关系。多个类型数据对象中的相应的一个包括第一类型的至少一个对象和与第一类型不同的第二类型的至少一个对象。根据相应的关系，多重数据对象被迭代地聚集以产生增强的聚类。版权所有（C）2006，JPO＆NCIPI

2. 发明专利

JP2005302042A Term suggestion for multi-sense query 有权
标题翻译：多重查询的建议
公开(公告)号：JP2005302042A
公开(公告)日：2005-10-27
申请号：JP2005118051
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/3064 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936 , Y10S707/99937
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, term clusters are generated as a function of calculated similarity of term vectors. Each term vector having been generated from search results associated with a set of high frequency of occurrence (FOO) historical queries previously submitted to a search engine. Responsive to receiving a term/phrase from an entity, the term/phrase is evaluated in view of terms/phrases in the term clusters to identify one or more related term suggestions. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供相关术语建议的系统和方法。解决方案：在一个方面，产生术语簇作为计算的项向量相似度的函数。从与先前提交给搜索引擎的一组高频率（FOO）历史查询相关联的搜索结果生成每个词向量。响应于从实体接收术语/短语，根据术语集合中的术语/短语来评估术语/短语以识别一个或多个相关术语建议。版权所有（C）2006，JPO＆NCIPI

3. 发明专利

JP2012089171A Generation of contextual image-containing advertisements 有权
标题翻译：包含影像的广告广告的生成
公开(公告)号：JP2012089171A
公开(公告)日：2012-05-10
申请号：JP2012023374
申请日：2012-02-06
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： SHUZHEN NONG , LI YIN , NAJM TAREK , LI LI , TSUEN CHEN , ZENG HUA-JUN , ZHANG BENYU , LI YIN , DEAN CARIGNAN , XU YING-QING
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： PROBLEM TO BE SOLVED: To generate image-containing advertisements.SOLUTION: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline. The system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：要解决的问题：生成包含图像的广告。解决方案：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板。该系统自动生成包含一个或多个建议颜色的图像包含广告，该颜色基于将承载含图像的广告的网页上存在的一种或多种颜色自动建议。版权所有（C）2012，JPO＆INPIT

4. 发明专利

JP2006252543A System and method for providing instant messaging function in conjunction with online reference 审中-公开
标题翻译：用于在线参考连接提供即时消息传递功能的系统和方法
公开(公告)号：JP2006252543A
公开(公告)日：2006-09-21
申请号：JP2006037063
申请日：2006-02-14
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： BURDICK BRIAN , LI LI , LI YING
IPC分类号： G06F13/00
CPC分类号： G06Q30/02 , G06Q10/10 , H04L51/04 , Y10S707/99933
摘要： PROBLEM TO BE SOLVED: To provide a method for providing an instant messaging function in conjunction with an online reference.
SOLUTION: When receiving an instruction to initiate display of online content, at least one reference is selected in response to the instruction. At least one reference is associated with a source, and at least one reference is displayed in association with an instant messaging enablement indicator.
COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供一种结合在线参考提供即时消息功能的方法。解决方案：当接收到开始显示在线内容的指令时，响应于该指令选择至少一个引用。至少一个引用与源相关联，并且与即时消息传递启用指示符相关联地显示至少一个引用。版权所有（C）2006，JPO＆NCIPI

5. 发明专利

JP2005302041A Verifying relevance between keywords and web site content 审中-公开
标题翻译：验证关键词和网站内容之间的相关性
公开(公告)号：JP2005302041A
公开(公告)日：2005-10-27
申请号：JP2005118049
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F19/00 , G06F17/30
CPC分类号： G06F17/30687 , G06F17/30663 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for verifying relevance between terms and Web site contents. SOLUTION: In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供用于验证术语和网站内容之间的相关性的系统和方法。
解决方案：在一方面，检索出价网址中的网站内容。计算语法上和/或与投标期相关的扩展术语。内容相似性和扩展的相似度测量是根据投标条件，站点内容和扩展条款的各自组合计算的。考虑到经过训练的相似性分类器，确定扩展术语和站点内容之间的类别相似度测量。经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。考虑到训练有素的相关性分类器模型，从评估多重相似度分数的内容，扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。版权所有（C）2006，JPO＆NCIPI

6. 发明申请

WO2008130338A3 GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
标题翻译：包含影像的广告广告的生成
公开(公告)号：WO2008130338A3
公开(公告)日：2009-05-07
申请号：PCT/US2007004054
申请日：2007-02-15
申请人： MICROSOFT CORP
发明人： NONG SHUZHEN , LI YING , NAJM TAREK , LI LI , CHEN ZHENG , ZENG HUA-JUN , ZHANG BENYU , LI YIN , CARIGNAN DEAN , XU YING-QING
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

7. 发明申请

WO2006124243A3 SYSTEM AND METHOD FOR UTILIZING THE CONTENT OF AN ONLINE CONVERSATION TO SELECT ADVERTISING CONTENT AND/OR OTHER RELEVANT INFORMATION FOR DISPLAY 审中-公开
标题翻译：使用在线对话内容选择广告内容和/或其他相关显示信息的系统和方法
公开(公告)号：WO2006124243A3
公开(公告)日：2009-04-16
申请号：PCT/US2006016277
申请日：2006-04-28
申请人： MICROSOFT CORP
发明人： LI YING , LI LI , NAJM TAREK , WANG XIANFANG , GAO HONGBIN , ZENG HUA-JUN , ZHANG BENYU , CHEN ZHENG
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/02 , Y10S707/99937
摘要： Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要翻译：提供了使用数据挖掘技术分析在线对话内容的系统和方法。还提供了利用数据挖掘技术实现结果来检索相关广告内容和/或与在线对话内容相关联地显示的其他相关信息的方法和系统。

8. 发明公开

EP2027564A4 GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
标题翻译：创设情境相关的图像含广告
公开(公告)号：EP2027564A4
公开(公告)日：2011-06-08
申请号：EP07873866
申请日：2007-02-15
申请人： MICROSOFT CORP
发明人： NONG SHUZHEN , LI YING , NAJM TAREK , LI LI , CHEN ZHENG , ZENG HUA-JUN , ZHANG BENYU , LI YIN , CARIGNAN DEAN , XU YING-QING
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

9. 发明公开

EP2064667A4 LOGOCONS: AD PRODUCT FOR BRAND ADVERTISERS 审中-公开
标题翻译： LOGOCONS：将广告客户的产品，以品牌收购
公开(公告)号：EP2064667A4
公开(公告)日：2011-01-05
申请号：EP07841105
申请日：2007-08-20
申请人： MICROSOFT CORP
发明人： MAH TERESA B , BURDICK BRIAN , LI LI
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0277

10. 发明公开

EP2140371A4 ITERATIVELY LOCATING A POSITION CORRESPONDING TO A DESIRED SEEK TIME 有权转让
标题翻译：反复位置确定根据所需的时间搜索
公开(公告)号：EP2140371A4
公开(公告)日：2010-10-06
申请号：EP08747278
申请日：2008-05-01
申请人： MICROSOFT CORP
发明人： LI LI , KROYMANN DAN , WEISS REBECCA C , ZHANG WENBO
IPC分类号： G06F17/00
CPC分类号： H04N21/2387 , G11B27/105 , H04N7/17327 , H04N21/47202 , H04N21/8455

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