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    • 1. 发明专利
    • Generation of contextual image-containing advertisements
    • 包含影像的广告广告的生成
    • JP2012089171A
    • 2012-05-10
    • JP2012023374
    • 2012-02-06
    • Microsoft Corpマイクロソフト コーポレーション
    • SHUZHEN NONGLI YINNAJM TAREKLI LITSUEN CHENZENG HUA-JUNZHANG BENYULI YINDEAN CARIGNANXU YING-QING
    • G06Q30/02
    • G06Q30/02
    • PROBLEM TO BE SOLVED: To generate image-containing advertisements.SOLUTION: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline. The system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
    • 要解决的问题:生成包含图像的广告。 解决方案:根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,其指定广告目标受众信息,成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板。 该系统自动生成包含一个或多个建议颜色的图像包含广告,该颜色基于将承载含图像的广告的网页上存在的一种或多种颜色自动建议。 版权所有(C)2012,JPO&INPIT
    • 2. 发明申请
    • GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS
    • 包含影像的广告广告的生成
    • WO2008130338A3
    • 2009-05-07
    • PCT/US2007004054
    • 2007-02-15
    • MICROSOFT CORP
    • NONG SHUZHENLI YINGNAJM TAREKLI LICHEN ZHENGZENG HUA-JUNZHANG BENYULI YINCARIGNAN DEANXU YING-QING
    • G06Q30/02
    • G06Q30/02
    • According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
    • 根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,所述广告主输入指定广告目标受众信息,成本信息和广告业者行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告,所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。