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1. 发明专利

JP2006252543A System and method for providing instant messaging function in conjunction with online reference 审中-公开
标题翻译：用于在线参考连接提供即时消息传递功能的系统和方法
公开(公告)号：JP2006252543A
公开(公告)日：2006-09-21
申请号：JP2006037063
申请日：2006-02-14
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： BURDICK BRIAN , LI LI , LI YING
IPC分类号： G06F13/00
CPC分类号： G06Q30/02 , G06Q10/10 , H04L51/04 , Y10S707/99933
摘要： PROBLEM TO BE SOLVED: To provide a method for providing an instant messaging function in conjunction with an online reference.
SOLUTION: When receiving an instruction to initiate display of online content, at least one reference is selected in response to the instruction. At least one reference is associated with a source, and at least one reference is displayed in association with an instant messaging enablement indicator.
COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供一种结合在线参考提供即时消息功能的方法。解决方案：当接收到开始显示在线内容的指令时，响应于该指令选择至少一个引用。至少一个引用与源相关联，并且与即时消息传递启用指示符相关联地显示至少一个引用。版权所有（C）2006，JPO＆NCIPI

2. 发明专利

JP2006107502A System and method for automatic generation of search result based on local intention 有权
标题翻译：基于本地注意自动生成搜索结果的系统和方法
公开(公告)号：JP2006107502A
公开(公告)日：2006-04-20
申请号：JP2005287844
申请日：2005-09-30
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： WANG LI , LI YING
IPC分类号： G06F17/30
CPC分类号： G06F17/3087
摘要： PROBLEM TO BE SOLVED: To provide a system and related techniques for automatically analyzing Web search and other activity and generating locality-selected results based on not just the user's location, but also the business or other content provider's location and the degree of local intent in the user's query.
SOLUTION: The locality or region to the user may be identified by the presence of geographic clues or indicators in the general content of the Web site, The user's degree of local intent may be automatically analyzed as well. The search service may then access a content database to identify advertisement or other media or content which match or correspond to the detected locality or region, such as advertisement for local restaurants and which correspond in location, working radius and degree of localness to the user's query.
COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供一种系统和相关技术，用于自动分析网页搜索和其他活动，并且不仅基于用户的位置，而且基于业务或其他内容提供商的位置和程度来生成区域选择的结果用户查询中的本地意图。
解决方案：可以通过在网站的一般内容中存在地理线索或指示符来识别用户的本地或区域。也可以自动分析用户的本地意图程度。搜索服务然后可以访问内容数据库以识别匹配或对应于检测到的地点或区域的广告或其他媒体或内容，例如本地餐馆的广告，并且其位置，工作半径和用户查询的局部度程度对应。版权所有（C）2006，JPO＆NCIPI

3. 发明专利

JP2005302041A Verifying relevance between keywords and web site content 审中-公开
标题翻译：验证关键词和网站内容之间的相关性
公开(公告)号：JP2005302041A
公开(公告)日：2005-10-27
申请号：JP2005118049
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F19/00 , G06F17/30
CPC分类号： G06F17/30687 , G06F17/30663 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for verifying relevance between terms and Web site contents. SOLUTION: In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供用于验证术语和网站内容之间的相关性的系统和方法。
解决方案：在一方面，检索出价网址中的网站内容。计算语法上和/或与投标期相关的扩展术语。内容相似性和扩展的相似度测量是根据投标条件，站点内容和扩展条款的各自组合计算的。考虑到经过训练的相似性分类器，确定扩展术语和站点内容之间的类别相似度测量。经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。考虑到训练有素的相关性分类器模型，从评估多重相似度分数的内容，扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。版权所有（C）2006，JPO＆NCIPI

4. 发明专利

JP2006053919A Image data separating system and method 审中-公开
标题翻译：图像数据分离系统及方法
公开(公告)号：JP2006053919A
公开(公告)日：2006-02-23
申请号：JP2005230120
申请日：2005-08-08
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： TANG CHI KEUNG , SHUM HEUNG-YEUNG , SUN JIAN , LI YING
IPC分类号： G06T7/40 , G06T7/00 , G06T11/80
CPC分类号： G06K9/38 , G06T7/11 , G06T7/12 , G06T7/162 , G06T7/194 , G06T11/60 , G06T2207/20096
摘要： PROBLEM TO BE SOLVED: To provide an image data separating system and its method. SOLUTION: This method comprises receiving a first set of data node designated by a user using a first designation mode, receiving a second set of data node designated by a user using a second designation mode, and automatically distinguishing the data node separated from the set of the data node on the basis of similarity criterion between the data node separated from the set of the data node and the data node of the first set and the data node of the second set. This system comprises an image processing module for automatically sectioning a determined area from the image on the basis of similarity criterion between an image element in the determined area and the set of one or more designated seed image elements related to the image element to be included in the determined area. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供一种图像数据分离系统及其方法。解决方案：该方法包括接收由用户使用第一指定模式指定的第一组数据节点，接收由用户使用第二指定模式指定的第二组数据节点，并且自动区分与基于从数据节点的集合与第一集合的数据节点和第二集合的数据节点分离的数据节点之间的相似性标准的数据节点集合。该系统包括：图像处理模块，用于根据所确定的区域中的图像元素与与要包括在图像元素中的图像元素相关的一个或多个指定的种子图像元素的集合中的相似性标准，自动地从图像中分割确定的区域确定的区域。版权所有（C）2006，JPO＆NCIPI

5. 发明专利

JP2005302043A Reinforced clustering of multi-type data object for search term suggestion 有权
标题翻译：用于搜索建议的多类型数据对象的强化聚类
公开(公告)号：JP2005302043A
公开(公告)日：2005-10-27
申请号：JP2005118052
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/99945
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, relationships among respective ones of two or more multi-type data objects are identified. The respective ones of the multi-type data objects include at least one object of a first type and at least one object of a second type that is different from the first type. The multi-type data objects are iteratively clustered in view of respective ones of the relationships to generate reinforced clusters. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供相关术语建议的系统和方法。解决方案：在一个方面，识别两个或多个多类型数据对象中的各个之间的关系。多个类型数据对象中的相应的一个包括第一类型的至少一个对象和与第一类型不同的第二类型的至少一个对象。根据相应的关系，多重数据对象被迭代地聚集以产生增强的聚类。版权所有（C）2006，JPO＆NCIPI

6. 发明专利

JP2005302042A Term suggestion for multi-sense query 有权
标题翻译：多重查询的建议
公开(公告)号：JP2005302042A
公开(公告)日：2005-10-27
申请号：JP2005118051
申请日：2005-04-15
申请人： Microsoft Corp , マイクロソフトコーポレーション
发明人： ZHANG BENYU , ZENG HUA-JUN , LI LI , NAJM TAREK , MA WEI-YING , LI YING , CHEN ZHENG
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/3064 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936 , Y10S707/99937
摘要： PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, term clusters are generated as a function of calculated similarity of term vectors. Each term vector having been generated from search results associated with a set of high frequency of occurrence (FOO) historical queries previously submitted to a search engine. Responsive to receiving a term/phrase from an entity, the term/phrase is evaluated in view of terms/phrases in the term clusters to identify one or more related term suggestions. COPYRIGHT: (C)2006,JPO&NCIPI
摘要翻译：要解决的问题：提供相关术语建议的系统和方法。解决方案：在一个方面，产生术语簇作为计算的项向量相似度的函数。从与先前提交给搜索引擎的一组高频率（FOO）历史查询相关联的搜索结果生成每个词向量。响应于从实体接收术语/短语，根据术语集合中的术语/短语来评估术语/短语以识别一个或多个相关术语建议。版权所有（C）2006，JPO＆NCIPI

7. 发明申请

WO2011159496A3 USER CENTRIC REAL-TIME ADVERTISEMENT BIDDING 审中-公开
标题翻译：用户中心实时广告投标
公开(公告)号：WO2011159496A3
公开(公告)日：2012-04-19
申请号：PCT/US2011039078
申请日：2011-06-03
申请人： MICROSOFT CORP
发明人： NICE NIR , BARASH URI , LI YING , GOLDBACH MICHAEL J , GATES III WILLIAM H
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275
摘要： A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.
摘要翻译：基于客户端的广告代理动态地确定广告活动是否针对最终用户的展示进行投标，和/或为展示设置广告活动的投标价格。当识别到在网页上的印象的机会时，广告代理访问与最终用户相关联的用户数据。广告代理分析用户数据，以识别向广告活动的最终用户投放展示的相关性和/或价值。基于分析，广告代理控制广告活动是否针对最终用户的印象进行出价，和/或设置广告活动的投标价格。

8. 发明申请

WO2006124243A3 SYSTEM AND METHOD FOR UTILIZING THE CONTENT OF AN ONLINE CONVERSATION TO SELECT ADVERTISING CONTENT AND/OR OTHER RELEVANT INFORMATION FOR DISPLAY 审中-公开
标题翻译：使用在线对话内容选择广告内容和/或其他相关显示信息的系统和方法
公开(公告)号：WO2006124243A3
公开(公告)日：2009-04-16
申请号：PCT/US2006016277
申请日：2006-04-28
申请人： MICROSOFT CORP
发明人： LI YING , LI LI , NAJM TAREK , WANG XIANFANG , GAO HONGBIN , ZENG HUA-JUN , ZHANG BENYU , CHEN ZHENG
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/02 , Y10S707/99937
摘要： Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要翻译：提供了使用数据挖掘技术分析在线对话内容的系统和方法。还提供了利用数据挖掘技术实现结果来检索相关广告内容和/或与在线对话内容相关联地显示的其他相关信息的方法和系统。

9. 发明申请

WO2011044232A3 A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES 审中-公开
标题翻译：用于维护用户配置文件隐私的隐私保护
公开(公告)号：WO2011044232A3
公开(公告)日：2011-06-30
申请号：PCT/US2010051625
申请日：2010-10-06
申请人： MICROSOFT CORP
发明人： NICE NIR , DUNN MELISSA W , PICARD ERIC , SHAKED AMIT , VAN VALKENBURG ERIC DON , GOUNARES ALEXANDER GEORGE , ARIE FRIEDMAN , OPHIR SEFY , FELDBAUM BOAZ , HA VU A , CANNON DARRELL JAY , TOUTONGHI MICHAEL JOSEPH , BARASH URI , DWORK CYNTHIA , MAH TERESA , LI YING
IPC分类号： G06Q50/00
CPC分类号： G06Q30/02 , G06F21/6263
摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting privacy of the user data utilized to personalize user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether user belongs to a user segment, which expresses user's interest. The segment rules are then communicated back to privacy vault, which assigns one or more user segments to the user based on user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.
摘要翻译：提供了用于促进网页内容的个性化的方法，系统和计算机可读介质，同时保护用于个性化用户体验的用户数据的隐私。隐私保险库可以收集用户数据，包括用户活动数据，人口统计数据和用户提交的用户兴趣。在一个实施例中，隐私保险库在用户客户端设备上运行。隐私保护库将用户数据发送到从多个用户收集用户数据的社区保管库。社区保管库会生成段规则，无论用户是否属于用户区段，表示用户的兴趣。分段规则然后被传送回隐私保护库，隐私保险库基于隐私保险库和段规则可用的用户数据向用户分配一个或多个用户段。隐私保险库可以将用户段传达给提供基于所提供的用户段选择的个性化内容的一个或多个内容提供者。

10. 发明申请

WO2008130338A3 GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
标题翻译：包含影像的广告广告的生成
公开(公告)号：WO2008130338A3
公开(公告)日：2009-05-07
申请号：PCT/US2007004054
申请日：2007-02-15
申请人： MICROSOFT CORP
发明人： NONG SHUZHEN , LI YING , NAJM TAREK , LI LI , CHEN ZHENG , ZENG HUA-JUN , ZHANG BENYU , LI YIN , CARIGNAN DEAN , XU YING-QING
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

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