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1. 发明申请

US20100318413A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318413A1
公开(公告)日：2010-12-16
申请号：US12482184
申请日：2009-06-10
申请人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
发明人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
IPC分类号： G06Q30/00 , G06F17/00 , G06F17/30 , G06F17/11
CPC分类号： G06Q30/06 , G06Q30/02 , G06Q30/0241 , G06Q30/0283
摘要： A method for determining a price of a contract for booking advertising space in a networked environment includes receiving, via a web server, a request to book a number of impressions from available impression inventory, where each impression corresponds to the delivery of an advertisement to a browser. The method also includes assembling user samples that represent a total amount of impression inventory, where each user sample represents a number of internet users, calculating a value associated with each piece of remaining impression inventory of the total impression inventory, and evaluating the value of all remaining impression inventory before and after allocation to a contract by maximizing and equation subject to a set of constraints. The base price for the contract corresponds to the difference between the value of the inventory before and after allocation.
摘要翻译：一种用于确定在网络环境中预约广告空间的合同的价格的方法包括经由网络服务器接收从可用的展示广告资源预订多次展示的请求，其中每个展示对应于向广告的传送到浏览器该方法还包括组装用户样本，其表示总体曝光库存量，其中每个用户样本代表多个互联网用户，计算与总展示广告资源的每个剩余展示广告资源相关联的值，以及评估所有展示广告资源的价值通过最大限度地分配到合同之前和之后的剩余展示广告资源和受制于一组约束的公式。合同的基价对应于分配前后的库存价值之间的差额。

2. 发明申请

US20120166259A1 Adjusting Demand Parameters To Reduce Allocation Errors in Display Advertising 审中-公开
标题翻译：调整需求参数以减少展示广告中的分配错误
公开(公告)号：US20120166259A1
公开(公告)日：2012-06-28
申请号：US12980190
申请日：2010-12-28
申请人： WenJing Ma , Ramana Yerneni , Erik Vee , Sumanth Jagannath , Jayavel Shanmugasundaram , Chandrashekar Nagarajan , Srinath Mandalapu
发明人： WenJing Ma , Ramana Yerneni , Erik Vee , Sumanth Jagannath , Jayavel Shanmugasundaram , Chandrashekar Nagarajan , Srinath Mandalapu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A system and method for adjusting demand parameters to produce an optimized allocation plan for delivering a plurality of impressions to a plurality of contracts for display advertising. The method commences upon receiving a first eligibility graph, the first eligibility graph comprising a plurality of impressions, a plurality of contracts and at least one first demand parameter. For reducing errors in sampling that affect the eligibility graph, demand parameters contained within the first eligibility graph are adjusted, resulting in an adjusted first eligibility graph. Once the adjusted first eligibility graph is available, a network solver is used for solving the adjusted first eligibility graph to produce an adjusted allocation plan, which adjusted allocation plan is used for displaying at least one of the plurality of impressions.
摘要翻译：一种用于调整需求参数以产生用于将多个印象递送到用于展示广告的多个合同的优化分配计划的系统和方法。该方法在接收到第一资格图之后开始，第一资格图包括多个印象，多个合同和至少一个第一要求参数。为了减少抽样影响资格图的错误，调整第一资格图中包含的需求参数，从而调整第一资格图。一旦调整的第一资格图可用，网络求解器被用于解决经调整的第一资格图以产生经调整的分配计划，该调整分配计划用于显示多个印象中的至少一个。

3. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

4. 发明申请

US20120158495A1 INVENTORY ALLOCATION IN ADVERTISING SYSTEMS 审中-公开
标题翻译：广告系统中的存货分配
公开(公告)号：US20120158495A1
公开(公告)日：2012-06-21
申请号：US12972941
申请日：2010-12-20
申请人： Jayavel Shanmugasundaram , Datong Chen , Sumanth Jagannath , Erik Vee , Ramana Yerneni
发明人： Jayavel Shanmugasundaram , Datong Chen , Sumanth Jagannath , Erik Vee , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251
摘要： A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.
摘要翻译：基于网络的广告系统包括供应预测系统，其被配置为从活动日志数据库中选择定义多个合同的数据。每个合同规定了包含合同目标受众信息和多次展示次数的要求。对于每个合同，供应预测系统识别具有与合同的合同目标受众信息匹配的特征的一个或多个机会样本。每个机会样本与对应于具有类似特征的机会的数量相关联。优化器将机会样本与合同相关联，然后确定机会样本是否与其他合同相关联。优化器然后至少部分地基于与一个或多个样本相关联的其他合同的要求的函数来限制与可分配给合同的样本相关联的机会的数量。

5. 发明申请

US20100094881A1 SYSTEM AND METHOD FOR INDEXING SUB-SPACES 审中-公开
标题翻译：用于索引子空间的系统和方法
公开(公告)号：US20100094881A1
公开(公告)日：2010-04-15
申请号：US12242748
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram
IPC分类号： G06F17/30 , G06Q30/00 , G06F7/08
CPC分类号： G06Q30/0241 , G06F16/9535 , G06Q30/02
摘要： The present invention is directed to systems and methods for identifying compatible advertisement contracts to satisfy an advertisement opportunity. The systems and methods include receiving a number of attribute values associated with a user accessing a network-based location. The systems and methods include sorting an index of lists for a plurality of advertisement contracts on the basis of a number of contract term values. The systems and methods include traversing the index of lists to return a set advertisement contracts compatible with the number of attribute values associated with the user. The systems and methods include selecting a given advertisement contract from the set of advertisement contracts compatible with the number of attribute values associated with the user. The systems and methods include presenting an advertisement associated with the given advertisement contract on a display viewable by the user accessing the network-based location.
摘要翻译：本发明涉及用于识别兼容的广告合同以满足广告机会的系统和方法。系统和方法包括接收与访问基于网络的位置的用户相关联的多个属性值。系统和方法包括基于合同项数量的数量来排序多个广告合同的列表索引。系统和方法包括遍历列表的索引以返回与与用户相关联的属性值的数量兼容的集合广告合同。系统和方法包括从与用户相关联的属性值的数量兼容的广告合同集合中选择给定的广告合同。所述系统和方法包括在由用户访问基于网络的位置可见的显示器上呈现与给定广告合同相关联的广告。

6. 发明申请

US20100082424A1 OFFLINE OPTIMIZATION OF ONLINE PROCESSES 审中-公开
标题翻译：离线优化在线流程
公开(公告)号：US20100082424A1
公开(公告)日：2010-04-01
申请号：US12242393
申请日：2008-09-30
申请人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
发明人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online resources, and in particular, to a system using an offline process to optimize the management of such online resources.
摘要翻译：本文公开的主题涉及用于管理在线资源的系统，特别涉及使用离线过程来优化这种在线资源的管理的系统。

7. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

8. 发明申请

US20100082412A1 SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同
公开(公告)号：US20100082412A1
公开(公告)日：2010-04-01
申请号：US12242696
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要翻译：本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

9. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

10. 发明申请

US20110015999A1 SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
标题翻译：广告服务系统中利用存储结构的系统与方法
公开(公告)号：US20110015999A1
公开(公告)日：2011-01-20
申请号：US12502330
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
发明人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254 , G06Q30/0273
摘要： Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure.
摘要翻译：本发明的实施例提供了用于在广告服务系统中利用格子结构的方法，系统和计算机程序产品。根据本发明的一个实施例的方法包括将一个或多个广告合同存储在格子结构中。然后接收对满足一个或多个约束的一个或多个广告的请求，并且在网格结构内，定位满足一个或多个约束的一个或多个广告合同池的最低级别。生成一组广告合同，其中广告合同集合包括从网格结构的最低级别的一个或多个广告合同。该方法还包括将广告合同中的广告合同的集合添加到网格结构的最低级别的父母的合同池中。

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