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1. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

2. 发明授权

US08554621B2 Impression-trend techniques for providing a display advertising supply forecast 有权
标题翻译：展示广告供应预测的印象趋势技术
公开(公告)号：US08554621B2
公开(公告)日：2013-10-08
申请号：US12726149
申请日：2010-03-17
申请人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
发明人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/00
摘要： Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.
摘要翻译：本文描述了使用印象趋势技术来提供展示广告供应预测的技术。展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计值。例如，指定的属性值可以描述广告客户希望放置广告的展示次数。印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。过去的展示包括与指定的属性值相关的属性值。

3. 发明申请

US20110231248A1 IMPRESSION-TREND TECHNIQUES FOR PROVIDING A DISPLAY ADVERTISING SUPPLY FORECAST 有权
标题翻译：用于提供展示广告供应预测的印象 - 趋势技术
公开(公告)号：US20110231248A1
公开(公告)日：2011-09-22
申请号：US12726149
申请日：2010-03-17
申请人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
发明人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/00
摘要： Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.
摘要翻译：本文描述了使用印象趋势技术来提供展示广告供应预测的技术。展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计值。例如，指定的属性值可以描述广告客户希望放置广告的展示次数。印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。过去的展示包括与指定的属性值相关的属性值。

4. 发明申请

US20100114710A1 SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS FOR TARGETING IMPRESSION ATTRIBUTES 有权
标题翻译：用于预测印度属性的在线广告印象的存货的系统和方法
公开(公告)号：US20100114710A1
公开(公告)日：2010-05-06
申请号：US12261933
申请日：2008-10-30
申请人： Deepak K. Agarwal , Peiji Chen , Victor K. Chu , Donald Swanson , Mark Sordo , Long-Ji Lin , Danny Zhang
发明人： Deepak K. Agarwal , Peiji Chen , Victor K. Chu , Donald Swanson , Mark Sordo , Long-Ji Lin , Danny Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0269
摘要： An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.
摘要翻译：提供了一种用于预测用于定位属性配置文件的在线广告展示广告资源的改进的系统和方法。可以为预测的展示池的属性的定位配置文件构建展示广告属性的广告展示的索引。可以集成在网页上分享与网页和广告刊登位置相同的属性和趋势预测数据的广告的展示池，以生成预测的展示池。可能会从预测的展示池生成多个索引表的索引。可以提交查询以获得针对属性的定向配置文件的广告展示的库存预测，并且可以搜索索引以匹配针对特征的目标配置文件的预测的展示池。然后可以返回显示广告属性上的广告展示的广告资源预测，作为属性定位配置文件的查询结果。

5. 发明授权

US08311882B2 System and method for forecasting an inventory of online advertisement impressions for targeting impression attributes 有权
标题翻译：用于预测定位展示属性的在线广告展示广告资源的系统和方法
公开(公告)号：US08311882B2
公开(公告)日：2012-11-13
申请号：US12261933
申请日：2008-10-30
申请人： Deepak K. Agarwal , Peiji Chen , Victor K. Chu , Donald Swanson , Mark Sordo , Long-Ji Lin , Danny Zhang
发明人： Deepak K. Agarwal , Peiji Chen , Victor K. Chu , Donald Swanson , Mark Sordo , Long-Ji Lin , Danny Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0269
摘要： An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.
摘要翻译：提供了一种用于预测用于定位属性配置文件的在线广告展示广告资源的改进的系统和方法。可以为预测的展示池的属性的定位配置文件构建展示广告属性的广告展示的索引。可以集成在网页上分享与网页和广告刊登位置相同的属性和趋势预测数据的广告的展示池，以生成预测的展示池。可能会从预测的展示池生成多个索引表的索引。可以提交查询以获得针对属性的定向配置文件的广告展示的库存预测，并且可以搜索索引以匹配针对属性的目标配置文件的预测的展示池。然后可以返回显示广告属性上的广告展示的广告资源预测，作为属性定位配置文件的查询结果。

6. 发明申请

US20130166395A1 SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：在基于网络的环境中创建交付分配计划的系统和方法
公开(公告)号：US20130166395A1
公开(公告)日：2013-06-27
申请号：US13333241
申请日：2011-12-21
申请人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
发明人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract.
摘要翻译：本申请提供在基于网络的环境中创建传送分配计划的系统和相应方法。方法可以包括接收和存储与广告合同相关的广告合同和数据; 基于收到的合同数据构建二分图; 注释每个需求节点; 并接收展示数据和其他合格的合同数据。此后，该方法可以包括对于每个印象，计算第一供应值，并且对于每个合约，可以计算第一需求值。可以使用第一需求值来计算第二供应值，并且可以使用第二供应值和每个合同的第二需求值来计算交货分配。

7. 发明申请

US20110208591A1 Forecasting Online Advertising Inventory of Day Parting Queries 审中-公开
标题翻译：预测日间分片查询的在线广告库存
公开(公告)号：US20110208591A1
公开(公告)日：2011-08-25
申请号：US12711668
申请日：2010-02-24
申请人： Datong Chen , Erik Vee , Jayanth Anandaram , Jayavel Shanmugasundaram , Peiji Chen
发明人： Datong Chen , Erik Vee , Jayanth Anandaram , Jayavel Shanmugasundaram , Peiji Chen
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0264
摘要： Disclosed is a system to forecast a supply of online advertising demand contracts having day parting targets. The system may receive an online advertising demand contract having a flight duration and a day parting target. The received online advertising demand contract may be processed by converting the day parting target into an hour-of-week day parting target vector. If a first day of the flight duration would generate a conflict in view of the hour-of-week day parting target vector, then the system may generate a new first day contract for the first day of the flight duration.
摘要翻译：披露了一种系统来预测提供分离目标的在线广告需求合同。该系统可以接收具有飞行持续时间和分时针对目标的在线广告需求合同。收到的在线广告需求合同可以通过将分离目标转换为分时针对目标向量的一小时分钟进行处理。如果飞行时间的第一天会考虑到分时针对目标向量的时刻产生冲突，则系统可能会在飞行时间的第一天产生新的第一天合同。

8. 发明申请

US20120004957A1 FORECASTING SUPPLY FOR ADVERTISEMENTS ACCORDING TO A NON-PARAMETRIC SUPPLY MODEL 审中-公开
标题翻译：根据非参数供应模型预测广告供应
公开(公告)号：US20120004957A1
公开(公告)日：2012-01-05
申请号：US12829593
申请日：2010-07-02
申请人： Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
发明人： Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0241
摘要： Methods, systems, and apparatuses for generating supply forecasts for advertisement impressions are provided. Supply forecasts for future advertisement inventory are enabled to be determined that match attribute values received from a requester in a query or “contract.” Such supply forecasts may be determined based on cumulative or non-cumulative supply forecast values, and may be determined based on time series of supply forecast values for individual impressions or for blocks of impressions.
摘要翻译：提供了用于生成广告印象的供应预测的方法，系统和设备。供应未来广告库存的预测能够被确定为匹配在查询或“合同”中从请求者接收的属性值。这种供应预测可以基于累积或非累积供应预测值来确定，并且可以基于个别展示次数或展示次数的供应预测值的时间序列。

9. 发明申请

US20130246161A1 SYSTEMS AND METHODS FOR OPTIMIZATION-AWARE DELIVERY PACING ADJUSTMENT IN ADVERTISEMENT SERVING 审中-公开
标题翻译：广告服务优化提供调度的系统与方法
公开(公告)号：US20130246161A1
公开(公告)日：2013-09-19
申请号：US13423025
申请日：2012-03-16
申请人： Jason Zien , Erik Vee , Sergei Vassilvitskii , Srinath Mandalapu , Marco Manfai Yu , Peiji Chen , Chandrashekhar Nagarajan , Wenjing Ma
发明人： Jason Zien , Erik Vee , Sergei Vassilvitskii , Srinath Mandalapu , Marco Manfai Yu , Peiji Chen , Chandrashekhar Nagarajan , Wenjing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Systems and methods for adjusting online ads delivery pace derive, in a computer system, a current impression delivery for an ads display contract. A plurality of estimation bands are delivered corresponding to over delivery and under delivery for the ads display contract. A relative distance is determined between the current impression delivery and the plurality of estimation bands. An adjustment factor is selected according to the relative distance. The adjustment factor is sent to a database.
摘要翻译：用于调整在线广告投放速度的系统和方法在计算机系统中导出广告展示合同的当前展示交付。相应于广告显示合同的过量传送和不足传送，传送多个估计带。在当前印象传递与多个估计带之间确定相对距离。根据相对距离选择调整因子。调整因子被发送到数据库。

10. 发明申请

US20100100414A1 OPTIMIZATION OF ALLOCATION OF ONLINE ADVERTISEMENT INVENTORY 审中-公开
标题翻译：优化在线广告库存的分配
公开(公告)号：US20100100414A1
公开(公告)日：2010-04-22
申请号：US12253326
申请日：2008-10-17
申请人： Long-Ji Lin , John Tomlin , Danny Zhang , Peiji Chen
发明人： Long-Ji Lin , John Tomlin , Danny Zhang , Peiji Chen
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： H04L41/0826 , G06Q30/02 , G06Q30/0244 , G06Q30/0251
摘要： A system for advertisement inventory allocation is disclosed, including a database to store advertisement impressions. An indexer builds a plurality of index tables each associated with an attribute that is mapped to a plurality of the impressions. An impression matcher constructs a flow network including a plurality of nodes each containing impressions of at least one corresponding attribute projected to be available during a time period, a plurality of contracts each including specific requests for impressions that satisfy a demand profile during the time period, and a plurality of arcs to connect the plurality of nodes to the plurality of contracts that match the demand profile of each contract. An optimizer optimally allocates impressions from the nodes to the contracts during the time period by solving the flow network with a minimum-cost network flow algorithm that maximizes delivery of the impressions to the contracts in a way that satisfies the corresponding demand profiles and that specifies a number of impressions to flow over each of the plurality of arcs.
摘要翻译：公开了一种用于广告库存分配的系统，包括用于存储广告印象的数据库。索引器构建多个索引表，每个索引表与映射到多个印象的属性相关联。印象匹配器构建包括多个节点的流网络，每个节点包含预计在一段时间段内可用的至少一个对应属性的展示，每个包括在该时间段期间满足需求简档的印象的特定请求的多个合同，以及多个弧，以将多个节点连接到与每个合同的需求曲线相匹配的多个合同。优化器通过以最小成本网络流算法求解流网络来最佳地将节点间的展示分配到合同中，该算法最大限度地以满足相应需求简档的方式向合同交付展示，并指定在多个弧中的每一个上流动的展示次数。

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