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1. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

2. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

3. 发明申请

US20100082428A1 DISPLAY ADVERTISING INVENTORY ESTIMATION 审中-公开
标题翻译：显示广告库存估计
公开(公告)号：US20100082428A1
公开(公告)日：2010-04-01
申请号：US12242709
申请日：2008-09-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Minos Garofalakis , Erik N. Vee , Ramana Yerneni
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Minos Garofalakis , Erik N. Vee , Ramana Yerneni
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q20/00
CPC分类号： G06Q10/087 , G06Q30/02 , G06Q30/0251 , G06Q30/0261 , G06Q30/0283
摘要： Example embodiments described herein may relate to estimating inventory for a display advertising system utilized, for example, in Web-based advertising.
摘要翻译：本文描述的示例性实施例可以涉及估计例如在基于Web的广告中使用的显示广告系统的库存。

4. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

5. 发明申请

US20110015999A1 SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
标题翻译：广告服务系统中利用存储结构的系统与方法
公开(公告)号：US20110015999A1
公开(公告)日：2011-01-20
申请号：US12502330
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
发明人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254 , G06Q30/0273
摘要： Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure.
摘要翻译：本发明的实施例提供了用于在广告服务系统中利用格子结构的方法，系统和计算机程序产品。根据本发明的一个实施例的方法包括将一个或多个广告合同存储在格子结构中。然后接收对满足一个或多个约束的一个或多个广告的请求，并且在网格结构内，定位满足一个或多个约束的一个或多个广告合同池的最低级别。生成一组广告合同，其中广告合同集合包括从网格结构的最低级别的一个或多个广告合同。该方法还包括将广告合同中的广告合同的集合添加到网格结构的最低级别的父母的合同池中。

6. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

7. 发明申请

US20100262607A1 System and Method for Automatic Matching of Contracts to Impression Opportunities Using Complex Predicates and an Inverted Index 审中-公开
标题翻译：使用复杂谓词和倒置索引自动匹配合同的印象机会的系统和方法
公开(公告)号：US20100262607A1
公开(公告)日：2010-10-14
申请号：US12421974
申请日：2009-04-10
申请人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
发明人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F16/319 , G06F16/93
摘要： A method for indexing advertising contracts for rapid retrieval and matching in order to match satisfying contracts to advertising slots. The descriptions of the advertising contracts include logical predicates indicating applicability to a particular demographic. Also, the descriptions of advertising slots contain logical predicates indicating applicability to a particular demographic, thus matches can be performed using at least matches on the basis of intersecting demographics. The disclosure contains structure and techniques for receiving a set of contracts with predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with predicates, and structure and techniques for retrieving from the data structure contracts that satisfy a match to the advertising slot predicates. The disclosure includes cases were the predicates are presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of IN predicates and well as NOT-IN predicates.
摘要翻译：一种为快速检索和匹配的广告合同进行索引的方法，以便将满足的合同与广告位匹配。广告合同的描述包括指示适用于特定人口统计学的逻辑谓词。此外，广告时隙的描述包含指示对特定人口统计的适用性的逻辑谓词，因此可以使用至少基于相关人口统计学的匹配来执行匹配。本公开包含用于接收与谓词的一组合同的结构和技术，准备一组合同的数据结构索引，接收具有谓词的广告时隙，以及用于从符合匹配的数据结构合同的结构和技术广告位谓词。披露包括案例是谓词以联合形式和不相交的形式呈现，并且提供了在IN谓词和NOT-IN谓词的情况下考虑索引和匹配的技术。

8. 发明申请

US20100082424A1 OFFLINE OPTIMIZATION OF ONLINE PROCESSES 审中-公开
标题翻译：离线优化在线流程
公开(公告)号：US20100082424A1
公开(公告)日：2010-04-01
申请号：US12242393
申请日：2008-09-30
申请人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
发明人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online resources, and in particular, to a system using an offline process to optimize the management of such online resources.
摘要翻译：本文公开的主题涉及用于管理在线资源的系统，特别涉及使用离线过程来优化这种在线资源的管理的系统。

9. 发明申请

US20100082412A1 SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同
公开(公告)号：US20100082412A1
公开(公告)日：2010-04-01
申请号：US12242696
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要翻译：本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

10. 发明申请

US20120158495A1 INVENTORY ALLOCATION IN ADVERTISING SYSTEMS 审中-公开
标题翻译：广告系统中的存货分配
公开(公告)号：US20120158495A1
公开(公告)日：2012-06-21
申请号：US12972941
申请日：2010-12-20
申请人： Jayavel Shanmugasundaram , Datong Chen , Sumanth Jagannath , Erik Vee , Ramana Yerneni
发明人： Jayavel Shanmugasundaram , Datong Chen , Sumanth Jagannath , Erik Vee , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251
摘要： A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.
摘要翻译：基于网络的广告系统包括供应预测系统，其被配置为从活动日志数据库中选择定义多个合同的数据。每个合同规定了包含合同目标受众信息和多次展示次数的要求。对于每个合同，供应预测系统识别具有与合同的合同目标受众信息匹配的特征的一个或多个机会样本。每个机会样本与对应于具有类似特征的机会的数量相关联。优化器将机会样本与合同相关联，然后确定机会样本是否与其他合同相关联。优化器然后至少部分地基于与一个或多个样本相关联的其他合同的要求的函数来限制与可分配给合同的样本相关联的机会的数量。

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