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1. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

2. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

3. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

4. 发明申请

US20110015999A1 SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
标题翻译：广告服务系统中利用存储结构的系统与方法
公开(公告)号：US20110015999A1
公开(公告)日：2011-01-20
申请号：US12502330
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
发明人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254 , G06Q30/0273
摘要： Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure.
摘要翻译：本发明的实施例提供了用于在广告服务系统中利用格子结构的方法，系统和计算机程序产品。根据本发明的一个实施例的方法包括将一个或多个广告合同存储在格子结构中。然后接收对满足一个或多个约束的一个或多个广告的请求，并且在网格结构内，定位满足一个或多个约束的一个或多个广告合同池的最低级别。生成一组广告合同，其中广告合同集合包括从网格结构的最低级别的一个或多个广告合同。该方法还包括将广告合同中的广告合同的集合添加到网格结构的最低级别的父母的合同池中。

5. 发明申请

US20100262607A1 System and Method for Automatic Matching of Contracts to Impression Opportunities Using Complex Predicates and an Inverted Index 审中-公开
标题翻译：使用复杂谓词和倒置索引自动匹配合同的印象机会的系统和方法
公开(公告)号：US20100262607A1
公开(公告)日：2010-10-14
申请号：US12421974
申请日：2009-04-10
申请人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
发明人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F16/319 , G06F16/93
摘要： A method for indexing advertising contracts for rapid retrieval and matching in order to match satisfying contracts to advertising slots. The descriptions of the advertising contracts include logical predicates indicating applicability to a particular demographic. Also, the descriptions of advertising slots contain logical predicates indicating applicability to a particular demographic, thus matches can be performed using at least matches on the basis of intersecting demographics. The disclosure contains structure and techniques for receiving a set of contracts with predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with predicates, and structure and techniques for retrieving from the data structure contracts that satisfy a match to the advertising slot predicates. The disclosure includes cases were the predicates are presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of IN predicates and well as NOT-IN predicates.
摘要翻译：一种为快速检索和匹配的广告合同进行索引的方法，以便将满足的合同与广告位匹配。广告合同的描述包括指示适用于特定人口统计学的逻辑谓词。此外，广告时隙的描述包含指示对特定人口统计的适用性的逻辑谓词，因此可以使用至少基于相关人口统计学的匹配来执行匹配。本公开包含用于接收与谓词的一组合同的结构和技术，准备一组合同的数据结构索引，接收具有谓词的广告时隙，以及用于从符合匹配的数据结构合同的结构和技术广告位谓词。披露包括案例是谓词以联合形式和不相交的形式呈现，并且提供了在IN谓词和NOT-IN谓词的情况下考虑索引和匹配的技术。

6. 发明申请

US20110270676A1 Probabilistic Linking Approach for Serving Impressions in Guaranteed Delivery Advertising 审中-公开
标题翻译：在保证投放广告中提供展示的概率链接方法
公开(公告)号：US20110270676A1
公开(公告)日：2011-11-03
申请号：US12771196
申请日：2010-04-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
IPC分类号： G06Q30/00 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A computer-implemented method and display advertising server network for serving impression opportunities to a frequency-capped guaranteed delivery contract in a system for delivery of display advertising to a user. The method includes steps for receiving, from a computer, an event predicate and a user ID corresponding to the user, retrieving, from an index engine, a set of eligible frequency-capped contracts, wherein an eligible contract comprises at least one target predicate matching at least a portion of the event predicate, and probabilistically selecting for serving, in a computer, the booked contract having a frequency cap specification, only when the selected frequency-capped contract can be served to the user without violating the frequency cap specification. Exemplary embodiments include generating a pseudo-random number sequence, and then selecting a particular pseudo-random number from the series of pseudo-random numbers, the selected particular pseudo-random number being based on the user ID, a visit count, a URL.
摘要翻译：一种计算机实现的方法和显示广告服务器网络，用于向系统中的用于向用户传送显示广告的频率上限的保证递送合同提供展示机会。该方法包括从计算机接收与用户相对应的事件谓词和用户ID的步骤，从索引引擎检索一组合格的频率上限合同，其中符合条件的合同包括至少一个目标谓词匹配至少部分事件谓词，并且在计算机中概率地选择用于服务具有频率上限规范的预约合同，只有当所选择的频率上限的合同可以在不违反频率上限规范的情况下被提供给用户时。示例性实施例包括生成伪随机数序列，然后从所述一系列伪随机数中选择特定的伪随机数，所选择的特定伪随机数基于用户ID，访问次数，URL。

7. 发明申请

US20100318413A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318413A1
公开(公告)日：2010-12-16
申请号：US12482184
申请日：2009-06-10
申请人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
发明人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
IPC分类号： G06Q30/00 , G06F17/00 , G06F17/30 , G06F17/11
CPC分类号： G06Q30/06 , G06Q30/02 , G06Q30/0241 , G06Q30/0283
摘要： A method for determining a price of a contract for booking advertising space in a networked environment includes receiving, via a web server, a request to book a number of impressions from available impression inventory, where each impression corresponds to the delivery of an advertisement to a browser. The method also includes assembling user samples that represent a total amount of impression inventory, where each user sample represents a number of internet users, calculating a value associated with each piece of remaining impression inventory of the total impression inventory, and evaluating the value of all remaining impression inventory before and after allocation to a contract by maximizing and equation subject to a set of constraints. The base price for the contract corresponds to the difference between the value of the inventory before and after allocation.
摘要翻译：一种用于确定在网络环境中预约广告空间的合同的价格的方法包括经由网络服务器接收从可用的展示广告资源预订多次展示的请求，其中每个展示对应于向广告的传送到浏览器该方法还包括组装用户样本，其表示总体曝光库存量，其中每个用户样本代表多个互联网用户，计算与总展示广告资源的每个剩余展示广告资源相关联的值，以及评估所有展示广告资源的价值通过最大限度地分配到合同之前和之后的剩余展示广告资源和受制于一组约束的公式。合同的基价对应于分配前后的库存价值之间的差额。

8. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

9. 发明授权

US08554621B2 Impression-trend techniques for providing a display advertising supply forecast 有权
标题翻译：展示广告供应预测的印象趋势技术
公开(公告)号：US08554621B2
公开(公告)日：2013-10-08
申请号：US12726149
申请日：2010-03-17
申请人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
发明人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/00
摘要： Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.
摘要翻译：本文描述了使用印象趋势技术来提供展示广告供应预测的技术。展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计值。例如，指定的属性值可以描述广告客户希望放置广告的展示次数。印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。过去的展示包括与指定的属性值相关的属性值。

10. 发明申请

US20110246307A1 Mass-Based Approach for Serving Impressions in Guaranteed Delivery Advertising 审中-公开
标题翻译：在保证投放广告中提供印象的基于质量的方法
公开(公告)号：US20110246307A1
公开(公告)日：2011-10-06
申请号：US12751693
申请日：2010-03-31
申请人： Martin Zinkevich , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Erik Vee
发明人： Martin Zinkevich , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Erik Vee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0264 , G06Q30/02
摘要： A computer-implemented Internet advertising method for serving impression opportunities in a system for delivery of display advertising. The likelihood that a booked contract could be served by a future forecasted user visit is calculated as a probability mass, and associated with the booked contract. The relative sizes of the probability masses of a plurality of eligible contracts is used as a selector in conjunction with a selected pseudo-random number. In exemplary embodiments, a server is configured for receiving an event predicate as a result of a user visit to a web site. Based on the received event predicate, a set of eligible contracts is assembled. Each eligible contract is assigned to exactly one interval selected from a range, the size of the interval corresponding to the probability mass of the eligible contract. The generated pseudo-random number is used for selecting an interval, which operation selects an eligible advertisement for display.
摘要翻译：一种用于在用于传送显示广告的系统中的印象机会的计算机实现的互联网广告方法。未来预测的用户访问可能提供预订合同的可能性计算为概率质量，并与预定的合同相关联。将多个合格契约的概率质量的相对大小与所选择的伪随机数一起用作选择器。在示例性实施例中，服务器被配置为作为用户访问网站的结果来接收事件谓词。根据收到的事件谓词，汇总了一组符合条件的合同。每个符合条件的合同都被分配到从一个范围中选择的一个间隔，该范围是与合格合同的概率质量相对应的间隔的大小。生成的伪随机数用于选择间隔，该间隔选择合格的广告进行显示。

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