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1. 发明授权

US08983989B2 Contextual queries 有权
标题翻译：上下文查询
公开(公告)号：US08983989B2
公开(公告)日：2015-03-17
申请号：US12700985
申请日：2010-02-05
申请人： Munirathnam Srikanth , Phani Vaddadi , Tarek Najm
发明人： Munirathnam Srikanth , Phani Vaddadi , Tarek Najm
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/3066 , G06F17/30731 , G06F17/30864
摘要： Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source.
摘要翻译：提供了用于生成上下文查询的系统，方法和计算机存储介质。该系统包括用于接收用户查询和上下文的搜索引擎，用于生成查询的语义表示的查询理解组件，以及用于将语义表示转换为多个数据源的命令的数据源命令生成器。数据源命令生成器连接到查询理解组件。数据源命令生成器根据与每个数据源相关联的词汇信息来选择数据源命令。

2. 发明授权

US08903794B2 Generating and presenting lateral concepts 有权
标题翻译：生成和呈现横向概念
公开(公告)号：US08903794B2
公开(公告)日：2014-12-02
申请号：US12700980
申请日：2010-02-05
申请人： Viswanath Vadlamani , Munirathnam Srikanth , Phani Vaddadi , Abhinai Srivastava , Tarek Najm , Rajeev Prasad , Arungunram Chandrasekaran Surendran
发明人： Viswanath Vadlamani , Munirathnam Srikanth , Phani Vaddadi , Abhinai Srivastava , Tarek Najm , Rajeev Prasad , Arungunram Chandrasekaran Surendran
IPC分类号： G06F17/00 , G06F7/00 , G06F17/30
CPC分类号： G06F17/30864 , G06F17/30386 , G06F17/30672 , G06F17/30675 , G06F17/30867 , G06F17/30946 , H04L41/22
摘要： Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content.
摘要翻译：提供了用于产生横向概念的系统，方法和计算机存储介质。该系统包括用于接收用户查询的搜索引擎，用于存储内容及其关联类别的存储器以及侧向概念生成器。侧向概念生成器连接到搜索引擎和存储。横向概念生成器基于存储的内容的相似性得分来选择与内容相关联的类别的侧向概念。

3. 发明授权

US08788343B2 Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising 有权
标题翻译：基于在线广告的未来网站渠道的现货和期货市场的价格确定和库存分配
公开(公告)号：US08788343B2
公开(公告)日：2014-07-22
申请号：US11675343
申请日：2007-02-15
申请人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
发明人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
摘要翻译：所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格根据现货市场和未来市场反映广告单元的市场价值。

4. 发明申请

US20130117204A1 INFERRING PROCEDURAL KNOWLEDGE FROM DATA SOURCES 有权
标题翻译：从数据来源传播程序知识
公开(公告)号：US20130117204A1
公开(公告)日：2013-05-09
申请号：US13291126
申请日：2011-11-08
申请人： Viswanath Vadlamani , Arungunram Surendran , Prasanth Pulavarthi , Phani Vaddadi , Munirathnam Srikanth , Tarek Najm
发明人： Viswanath Vadlamani , Arungunram Surendran , Prasanth Pulavarthi , Phani Vaddadi , Munirathnam Srikanth , Tarek Najm
IPC分类号： G06F15/18 , G06N5/04
CPC分类号： G06N5/022 , G06N5/04 , G06N99/005
摘要： A procedural inference system is described herein that infers procedural knowledge from various data sources to help a user complete one or more tasks for which the data sources provide information. The system understands users' queries, identifies a task at hand, provides recommendations on the steps to take and the agents to use based on a knowledge base of tasks and agents, and provides the fabric to determine which different agents can work together to help the user accomplish a task. Tasks can be started on one device and completed on another seamlessly. Users are able to finish complex, multi-step tasks efficiently, without trial and error or data reentry. Thus, the procedural inference system provides a generalized framework that helps users to complete tasks using already available data and does not ask each data provider to invest in infrastructure to build dedicated task information systems.
摘要翻译：本文描述了一种程序性推理系统，其推导来自各种数据源的程序性知识，以帮助用户完成数据源为其提供信息的一个或多个任务。系统了解用户的查询，识别手头的任务，根据任务和代理的知识库提供有关采取的步骤和代理使用的建议，并提供结构以确定哪些不同的代理可以协同工作用户完成任务。任务可以在一个设备上启动，另一个无缝完成。用户能够有效地完成复杂的多步骤任务，无需进行试错和数据重入。因此，程序推理系统提供了一个通用框架，可帮助用户使用已有的数据完成任务，并且不要求每个数据提供商投资于基础架构来构建专用的任务信息系统。

5. 发明授权

US08326842B2 Semantic table of contents for search results 有权
公开(公告)号：US08326842B2
公开(公告)日：2012-12-04
申请号：US13406941
申请日：2012-02-28
申请人： Viswanath Vadlamani , Abhinai Srivastava , Tarek Najm , Arungunram Chandrasekaran Surendran
发明人： Viswanath Vadlamani , Abhinai Srivastava , Tarek Najm , Arungunram Chandrasekaran Surendran
IPC分类号： G06F17/30
CPC分类号： G06F17/30696 , G06F17/30707
摘要： A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.

6. 发明申请

US20110302156A1 RE-RANKING SEARCH RESULTS BASED ON LEXICAL AND ONTOLOGICAL CONCEPTS 有权
标题翻译：基于LEXICAL和本体论概念重新排列搜索结果
公开(公告)号：US20110302156A1
公开(公告)日：2011-12-08
申请号：US12796127
申请日：2010-06-08
申请人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , ABHINAI SRIVASTAVA , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , JOHN MIDGLEY , MAHBUBUL ALAM ALI
发明人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , ABHINAI SRIVASTAVA , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , JOHN MIDGLEY , MAHBUBUL ALAM ALI
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： Search result re-ranking is provided by employing a concept graph from a metabase. When a search query is received, a query context of the search query is analyzed to identify dominant concepts for the search query. The dominant concepts are expanded by identifying the dominant concepts within a concept graph and identifying additional concepts having a strong relationship with the dominant concepts within the concept graph. A set of search results for the search query is analyzed to determine strength of relationship of each search result to the expanded concepts. The search results are re-ranked based on the strength of relationship of each search result to the expanded concepts and the strength of relationship of each expanded concept to the dominant concepts.
摘要翻译：通过使用元数据库的概念图提供搜索结果重新排序。当接收到搜索查询时，分析搜索查询的查询上下文以识别搜索查询的主要概念。通过识别概念图中的主要概念并确定与概念图中的主要概念具有强关系的其他概念来扩展主要概念。分析搜索查询的一组搜索结果，以确定每个搜索结果与扩展概念的关系强度。搜索结果根据每个搜索结果与扩展概念的关系强度和每个扩展概念与主要概念的关系强度进行重新排序。

7. 发明申请

US20110196875A1 SEMANTIC TABLE OF CONTENTS FOR SEARCH RESULTS 有权
标题翻译：搜索结果的语义目录
公开(公告)号：US20110196875A1
公开(公告)日：2011-08-11
申请号：US12701338
申请日：2010-02-05
申请人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
发明人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
IPC分类号： G06F17/30
CPC分类号： G06F17/30696 , G06F17/30707
摘要： A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.
摘要翻译：通过将语义概念识别为包含在目录内的主题来响应于搜索查询而生成针对搜索结果的目录。当接收到搜索查询时，执行搜索以识别搜索结果。将搜索结果与主题本体进行比较，以确定相关主题。此外，将搜索结果与部分主题的本体进行比较，以识别相关的部分主题，这些主题被命名。从搜索结果进一步生成独立的关键词，并将其标识为关键短语主题。被标识的主题，部分主题和关键词主题被排序，并且选择主题以包含在目录内。响应于包括搜索结果和生成的目录的搜索查询返回搜索结果页面。

8. 发明申请

US20110196737A1 SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS 有权
标题翻译：从横向概念和主题的语义广告选择
公开(公告)号：US20110196737A1
公开(公告)日：2011-08-11
申请号：US12701330
申请日：2010-02-05
申请人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
发明人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
IPC分类号： G06Q30/00 , G06F17/30 , G06F7/10
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0251
摘要： Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
摘要翻译：根据从搜索结果页和网页标识的横向概念和主题生成的短语，选择广告以在搜索结果页面和网页上呈现。接收到要向其提供广告的搜索查询或网页的指示。基于搜索查询或网页内容识别横向概念和主题。横向概念和主题被用作从广告库中选择广告的短语。选择的广告被提供用于在搜索结果页面上响应于搜索查询或最初识别的网页上呈现。

9. 外观设计

USD633519S1 Display screen with a user interface 有权
公开(公告)号：USD633519S1
公开(公告)日：2011-03-01
申请号：US29361414
申请日：2010-05-11
申请人： Viswanath Vadlamani , Tarek Najm
设计人： Viswanath Vadlamani , Tarek Najm

10. 发明授权

US07788131B2 Advertising keyword cross-selling 有权
标题翻译：广告关键字交叉销售
公开(公告)号：US07788131B2
公开(公告)日：2010-08-31
申请号：US11300918
申请日：2005-12-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

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