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1. 发明授权

US07788131B2 Advertising keyword cross-selling 有权
标题翻译：广告关键字交叉销售
公开(公告)号：US07788131B2
公开(公告)日：2010-08-31
申请号：US11300918
申请日：2005-12-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

2. 发明申请

US20070143176A1 Advertising keyword cross-selling 有权
标题翻译：广告关键字交叉销售
公开(公告)号：US20070143176A1
公开(公告)日：2007-06-21
申请号：US11300918
申请日：2005-12-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

3. 发明授权

US08417568B2 Generation of contextual image-containing advertisements 有权
标题翻译：生成含上下文图像的广告
公开(公告)号：US08417568B2
公开(公告)日：2013-04-09
申请号：US11355634
申请日：2006-02-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Zheng Chen , Hua-Jun Zeng , Benyu Zhang , Yin Li , Dean Carignan , Ying-Qing Xu
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Zheng Chen , Hua-Jun Zeng , Benyu Zhang , Yin Li , Dean Carignan , Ying-Qing Xu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

4. 发明申请

US20070192164A1 Generation of contextual image-containing advertisements 有权
标题翻译：生成含上下文图像的广告
公开(公告)号：US20070192164A1
公开(公告)日：2007-08-16
申请号：US11355634
申请日：2006-02-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Zheng Chen , Hua-Jun Zeng , Benyu Zhang , Yin Li , Dean Carignan , Ying-Qing Xu
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Zheng Chen , Hua-Jun Zeng , Benyu Zhang , Yin Li , Dean Carignan , Ying-Qing Xu
IPC分类号： G07G1/00 , H04N7/10
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

5. 发明授权

US07676521B2 Keyword search volume seasonality forecasting engine 有权
标题翻译：关键词搜索量季节性预测引擎
公开(公告)号：US07676521B2
公开(公告)日：2010-03-09
申请号：US11394089
申请日：2006-03-31
申请人： Lee Wang , Li Li , Shuzhen Nong , Ying Li
发明人： Lee Wang , Li Li , Shuzhen Nong , Ying Li
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/04
摘要： A method and system are provided for forecasting keyword search volume. Keywords are categorized by concept and by the amount of data available for use in predicting future behavior. The keywords and/or the categories can also be categorized as seasonal or non-seasonal. A category level seasonal variation pattern can then be calculated based on keywords in the category that have sufficient historical data. A search volume can then be predicted for one or more keywords, with an appropriate calculation algorithm being selected based on the concept category, seasonal classification, and historical data available for the keywords.
摘要翻译：提供了一种用于预测关键字搜索量的方法和系统。关键词按概念和可用于预测未来行为的数据量进行分类。关键字和/或类别也可以分为季节性或非季节性。然后可以基于具有足够历史数据的类别中的关键字来计算类别级季节变化模式。然后可以针对一个或多个关键字预测搜索量，根据可用于关键字的概念类别，季节性分类和历史数据选择适当的计算算法。

6. 发明申请

US20070239703A1 Keyword search volume seasonality forecasting engine 有权
标题翻译：关键词搜索量季节性预测引擎
公开(公告)号：US20070239703A1
公开(公告)日：2007-10-11
申请号：US11394089
申请日：2006-03-31
申请人： Lee Wang , Li Li , Shuzhen Nong , Ying Li
发明人： Lee Wang , Li Li , Shuzhen Nong , Ying Li
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/04
摘要： A method and system are provided for forecasting keyword search volume. Keywords are categorized by concept and by the amount of data available for use in predicting future behavior. The keywords and/or the categories can also be categorized as seasonal or non-seasonal. A category level seasonal variation pattern can then be calculated based on keywords in the category that have sufficient historical data. A search volume can then be predicted for one or more keywords, with an appropriate calculation algorithm being selected based on the concept category, seasonal classification, and historical data available for the keywords.
摘要翻译：提供了一种用于预测关键字搜索量的方法和系统。关键词按概念和可用于预测未来行为的数据量进行分类。关键字和/或类别也可以分为季节性或非季节性。然后可以基于具有足够历史数据的类别中的关键字来计算类别级季节变化模式。然后可以针对一个或多个关键字预测搜索量，根据可用于关键字的概念类别，季节性分类和历史数据选择适当的计算算法。

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