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    • 1. 发明申请
    • INTEGRATING ENCAPSULATED ADVERTISEMENT CONTROLS
    • 集成广告控制
    • US20090089161A1
    • 2009-04-02
    • US11864340
    • 2007-09-28
    • MAHBUBUL ALAM ALIPRASANTH PULAVARTHI
    • MAHBUBUL ALAM ALIPRASANTH PULAVARTHI
    • G06Q30/00
    • G06Q30/0264G06Q30/02
    • Computer-readable media, systems, and methods for integrating advertisements using encapsulated advertisement controls are described. In embodiments, one or more embedding instructions are received for embedding one or more encapsulated advertisement controls within an application, the one or more encapsulated advertisement controls including logic for handling of one or more advertisements and presentation of the advertisements to a user of the application. Further, in embodiments, one or more configuration instructions are received for configuring the one or more encapsulated advertisement controls. Still further, in embodiments, one or more advertisements are presented to a user of the application in accordance with the one or more advertisement presentation parameters.
    • 描述了使用封装的广告控件来集成广告的计算机可读介质,系统和方法。 在实施例中,接收一个或多个嵌入指令以在应用程序内嵌入一个或多个封装的广告控件,所述一个或多个封装的广告控件包括用于处理一个或多个广告的逻辑以及向应用的用户呈现广告。 此外,在实施例中,接收一个或多个配置指令以配置一个或多个封装的广告控件。 此外,在实施例中,根据一个或多个广告呈现参数将一个或多个广告呈现给应用的用户。
    • 5. 发明授权
    • Bayesian probability accuracy improvements for web traffic predictions
    • 网络流量预测的贝叶斯概率精度提高
    • US07593906B2
    • 2009-09-22
    • US11461030
    • 2006-07-31
    • David M. ChickeringAshis K. RoyPrasanth Pulavarthi
    • David M. ChickeringAshis K. RoyPrasanth Pulavarthi
    • G06N7/00
    • G06N7/005G06Q30/0246H04L41/08H04L41/147H04L41/16
    • Enhancements to Bayesian prediction models for network location traffic provide increased accuracy in web traffic predictions. The enhancements include implementing user advertising target queries to determine preferred edges of a Bayesian model, employing hierarchical data structures to cleanse training data for a Bayesian model, and/or augmenting existing data with new training data to enhance a previously constructed Bayesian model. Preferred edge enhancements for the Bayesian model utilize target attribute derived preferred edges and/or explicitly specified preferred edges. Training data is cleansed utilizing tag hierarchies that can employ parent-child relationships, ancestor relationships, and/or network location specific parameters. New training data can also be employed to adjust probabilities in a previously constructed Bayesian model. The new training data can be weighted differently than data represented by the previously constructed Bayesian model.
    • 对网络位置流量的贝叶斯预测模型的增强提高了网络流量预测的准确性。 增强包括实现用户广告目标查询以确定贝叶斯模型的优选边缘,采用分层数据结构来清除贝叶斯模型的训练数据,和/或用新的训练数据增强现有数据以增强先前构造的贝叶斯模型。 贝叶斯模型的优选边缘增强使用目标属性导出的优选边缘和/或明确指定的优选边缘。 使用可以使用父子关系,祖先关系和/或网络位置特定参数的标签层次来清理训练数据。 也可以使用新的训练数据来调整先前构造的贝叶斯模型中的概率。 新的训练数据可以与先前构造的贝叶斯模型所代表的数据不同。
    • 6. 发明申请
    • BAYESIAN PROBABILITY ACCURACY IMPROVEMENTS FOR WEB TRAFFIC PREDICTIONS
    • 网络交通预测的贝叶斯可靠性准确性改进
    • US20080027890A1
    • 2008-01-31
    • US11461030
    • 2006-07-31
    • David M. ChickeringAshis K. RoyPrasanth Pulavarthi
    • David M. ChickeringAshis K. RoyPrasanth Pulavarthi
    • G06N7/02
    • G06N7/005G06Q30/0246H04L41/08H04L41/147H04L41/16
    • Enhancements to Bayesian prediction models for network location traffic provide increased accuracy in web traffic predictions. The enhancements include implementing user advertising target queries to determine preferred edges of a Bayesian model, employing hierarchical data structures to cleanse training data for a Bayesian model, and/or augmenting existing data with new training data to enhance a previously constructed Bayesian model. Preferred edge enhancements for the Bayesian model utilize target attribute derived preferred edges and/or explicitly specified preferred edges. Training data is cleansed utilizing tag hierarchies that can employ parent-child relationships, ancestor relationships, and/or network location specific parameters. New training data can also be employed to adjust probabilities in a previously constructed Bayesian model. The new training data can be weighted differently than data represented by the previously constructed Bayesian model.
    • 对网络位置流量的贝叶斯预测模型的增强提高了网络流量预测的准确性。 增强包括实现用户广告目标查询以确定贝叶斯模型的优选边缘,采用分层数据结构来清除贝叶斯模型的训练数据,和/或用新的训练数据增强现有数据以增强先前构造的贝叶斯模型。 贝叶斯模型的优选边缘增强使用目标属性导出的优选边缘和/或明确指定的优选边缘。 使用可以使用父子关系,祖先关系和/或网络位置特定参数的标签层次来清理训练数据。 也可以使用新的训练数据来调整先前构造的贝叶斯模型中的概率。 新的训练数据可以与先前构造的贝叶斯模型所代表的数据不同。