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    • 9. 发明申请
    • INTEREST TARGETING
    • 兴趣迎接
    • WO2008021906A3
    • 2009-04-16
    • PCT/US2007075514
    • 2007-08-08
    • GOOGLE INCWISEMAN LEORA RUTHVENKATARAMA SHIVAKUMARRAMASWAMY SRIDHAR
    • WISEMAN LEORA RUTHVENKATARAMA SHIVAKUMARRAMASWAMY SRIDHAR
    • G06F17/30
    • G06F17/30398G06F3/0482G06F3/04842G06F17/30554G06F17/30867G06Q30/02G06Q30/0256G06Q30/0275G06Q30/0277G06Q40/04
    • An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.
    • 可以通过将标签与广告相关联,从用户接收输入来呈现广告,其中输入包括一个或多个标签,标识与广告相关联的标签与输入之间的匹配,以及向用户呈现广告。 还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标,并且可以基于投标中的一个或多个,广告的点击率和广告显示顺序来确定广告呈现顺序 广告转换率。 另外,负面标签可以与广告相关联。 此外,可以从用户接收包括一个或多个标签的附加输入,可以在负标签和接收的附加输入之间识别匹配,并且可以基于所识别的匹配来确定不呈现广告。