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    • 5. 发明申请
    • DETERMINING AND/OR USING LOCATION INFORMATION IN AN AD SYSTEM
    • 在AD系统中确定和/或使用位置信息
    • WO2005024667A1
    • 2005-03-17
    • PCT/US2004/027239
    • 2004-08-23
    • GOOGLE, INC.YEH, LeslieRAMASWAMY, SridharQIAN, Zhe
    • YEH, LeslieRAMASWAMY, SridharQIAN, Zhe
    • G06F17/30
    • G06F17/3087G06Q30/02
    • The usefulness, and consequently the performance, of advertisements (330) are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy (350) determination of an ad. As another example, location information (380) may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces may be provided to allow a business to enter and/or modify location information such as location information used for targeting and location-dependent price information. The location information (380) used to target and/or score (350) ads may be include or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points.
    • 通过允许企业更好地将他们的广告定位到响应受众来改善广告(330)的有用性以及因此的性能。 确定(或简单地接受)并使用位置信息。 例如,可以在广告的相关性(350)确定中使用位置信息。 作为另一示例,位置信息(380)可以与诸如最大价格出价的价格信息相关联。 这样的位置信息可以与广告演出信息相关联。 可以基于位置信息跟踪广告效果信息。 可以使用位置信息来选择和/或修改广告素材的内容和/或着陆页的内容。 最后,可以提供诸如用户界面的工具,以允许企业输入和/或修改位置信息,例如用于定位和位置相关价格信息的位置信息。 用于定位和/或评分(350)广告的位置信息(380)可以包括或定义一个区域。 该区域可以由至少一个地理参考点(例如,由纬度和经度坐标定义)和可能的附加信息来定义。 因此,该区域可以是由地理参考点和半径定义的圆,由两个地理参考点定义的椭圆和距离和,或由三个或更多个地理参考点定义的多边形。
    • 8. 发明申请
    • SYSTEM AND METHOD FOR IDENTIFYING GEOGRAPHICAL AREAS THAT SIGNIFICANTLY OVERLAP A MAP VIEW
    • 用于识别地理区域的系统和方法,其显着地覆盖地图视图
    • WO2007050343A2
    • 2007-05-03
    • PCT/US2006/040337
    • 2006-10-14
    • GOOGLE INC.JOSEPH, JoshyRAMASWAMY, SridharROSE, Mark
    • JOSEPH, JoshyRAMASWAMY, SridharROSE, Mark
    • G08B1/00
    • G09B29/006G06Q30/02G06Q30/0251
    • A system and method for identifying, from a set of geographical areas, a set of target areas that overlap a map view or view port of a map. Target areas are defined as circles having centers and radii, as sets of geographic cells overlaying the areas, or as other polygons of geographic data. Within a view port served or to be served to a user, multiple points are defined and substantially equally spaced within the view port, such that any target area that may significantly overlap the view port (e.g., at least a threshold percentage of the view port) is likely to overlap a minimum number of the points (e.g., one). Some or all target areas are then tested for intersection with some or all of the points, and calculations may be made to determine how much the intersecting areas actually overlap the view port.
    • 用于从一组地理区域中识别与地图的地图视图或观看端口重叠的一组目标区域的系统和方法。 目标区域被定义为具有中心和半径的圆,作为覆盖区域的地理单元集或者地理数据的其他多边形。 在服务于或将被服务给用户的查看端口内,定义了多个点并且在该查看端口内基本上等距地间隔,使得任何可能与查看端口显着重叠的目标区域(例如,查看端口的至少阈值百分比 )可能重叠最少数量的点(例如一个)。 然后测试一些或所有目标区域与一些或全部点的交叉点,并且可以进行计算以确定相交区域实际上与视口重叠多少。