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1. 发明申请

WO2010039768A3 PLACEMENT IDENTIFICATION AND RESERVATION 审中-公开
公开(公告)号：WO2010039768A3
公开(公告)日：2010-04-08
申请号：PCT/US2009/058936
申请日：2009-09-30
申请人： GOOGLE INC. , SAMDADIYA, Parag , RANGANATH, Rama , DAY, Robert F. , TAMMANA, Verkata Rama P. , MERRILL, John W. , HEILIG, Joerg
发明人： SAMDADIYA, Parag , RANGANATH, Rama , DAY, Robert F. , TAMMANA, Verkata Rama P. , MERRILL, John W. , HEILIG, Joerg
IPC分类号： G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media for facilitating advertisement placement. For example, a reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions. The advertiser can reserve the available placements, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

2. 发明申请

WO2012075032A1 EVENT MANAGEMENT FOR HOSTED APPLICATIONS 审中-公开
标题翻译：主要应用事件管理
公开(公告)号：WO2012075032A1
公开(公告)日：2012-06-07
申请号：PCT/US2011/062436
申请日：2011-11-29
申请人： GOOGLE INC. , SAMDADIYA, Parag , RANJAN, Peeyush , MIRCHANDANI, Jaideep M.
发明人： SAMDADIYA, Parag , RANJAN, Peeyush , MIRCHANDANI, Jaideep M.
IPC分类号： G06F3/00 , G06F9/44 , G06F9/46
CPC分类号： G06F11/302 , G06F11/3006 , G06F11/3072 , G06F11/32 , G06F11/3466 , G06F11/3476 , G06F2201/86
摘要： At a server system, event data is received that was sent over a network to the server system. The event data reflects one or more application events generated by at least one hosted application. The hosted application is executed on one or more servers and being accessible by a user over a network using a user client device. The event data is stored at the server system. A request to view information regarding events generated by the hosted application is received at the server system and from an administrator client device over a network. The stored event data is received. At the administrator client device and based on the retrieved event data, a display of information regarding application events is generated by the hosted application.
摘要翻译：在服务器系统中，接收到通过网络发送到服务器系统的事件数据。事件数据反映由至少一个托管应用生成的一个或多个应用事件。托管应用程序在一个或多个服务器上执行，并且可由用户通过使用用户客户端设备的网络访问。事件数据存储在服务器系统中。在服务器系统和通过网络从管理员客户端设备接收关于查看由托管应用产生的事件的信息的请求。存储的事件数据被接收。在管理员客户端设备上并且基于所检索的事件数据，由托管应用生成关于应用事件的信息的显示。

3. 发明申请

WO2010039768A2 PLACEMENT IDENTIFICATION AND RESERVATION 审中-公开
标题翻译：放置识别和预订
公开(公告)号：WO2010039768A2
公开(公告)日：2010-04-08
申请号：PCT/US2009058936
申请日：2009-09-30
申请人： GOOGLE INC , SAMDADIYA PARAG , RANGANATH RAMA , DAY ROBERT F , TAMMANA VERKATA RAMA P , MERRILL JOHN W , HEILIG JOERG
发明人： SAMDADIYA PARAG , RANGANATH RAMA , DAY ROBERT F , TAMMANA VERKATA RAMA P , MERRILL JOHN W , HEILIG JOERG
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media for facilitating advertisement placement. For example, a reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions. The advertiser can reserve the available placements, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
摘要翻译：方法，系统和装置，包括计算机存储介质上编码的计算机程序，用于促进广告布置。例如，预订系统可以根据广告客户提供的定位条件和发布商提供的展示位置广告资料来识别可用的展示位置。预订系统可以接收来自发布者的可用展示位置的预订数据，并向预订数据提供广告商可用的展示位置。可用的展示位置可以根据展示位置可以满足广告客户的定位条件的第一个精度进行排名并呈现给广告客户。对于启用了定位规则的每个展示位置，都可以确定第二个精度。反过来，预订系统可以根据第一和第二精度对展示位置进行排名和展示。广告客户可以预订可用的展示位置，并在预订期间修改预订。属于广告客户活动的广告可以由广告商直接响应于发布者为预订投放广告的请求而提供给发布者，或者可以由预订系统或与之通信的广告服务器提供给发布者预订系统。广告商和发布商所报告的展示位置中的广告报告性能差异可以调整并归因于广告商或发布商。

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