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    • 7. 发明授权
    • Collaborative filtering with hashing
    • 用哈希进行协同过滤
    • US08661042B2
    • 2014-02-25
    • US12906551
    • 2010-10-18
    • Martin B. ScholzShyamsundar RajaramRajan Lukose
    • Martin B. ScholzShyamsundar RajaramRajan Lukose
    • G06F7/00G06F17/30
    • G06F17/30699
    • Systems, methods, and machine readable and executable instructions are provided for collaborative filtering. Collaborative filtering includes representing users and objects by rows and columns in a binary ratings matrix having a particular dimensional space. Unknown values in the binary ratings matrix are weighted with a weight matrix having the particular dimensional space. The binary ratings matrix and the weight matrix are hashed into a lower dimensional space by one of row and column. The hashed binary ratings matrix and the hashed weight matrix are low-rank approximated by alternating least squares. A result of the low-rank approximation for the one of row and column is updated using the binary ratings matrix and the weight matrix. A recommendation of one of the objects can be generated for one of the users based on the updated result.
    • 提供系统,方法和机器可读和可执行指令用于协同过滤。 协同过滤包括用具有特定尺寸空间的二进制评级矩阵中的行和列来表示用户和对象。 二进制等级矩阵中的未知值用具有特定尺寸空间的权重矩阵加权。 二进制等级矩阵和权重矩阵通过行和列之一被散列成较低维的空间。 散列二进制等级矩阵和散列权重矩阵是通过交替的最小二乘法近似的低阶。 使用二进制等级矩阵和权重矩阵来更新行和列之一的低阶近似的结果。 可以基于更新的结果为一个用户生成其中一个对象的推荐。
    • 8. 发明申请
    • Estimating Costs of behavioral Targeting
    • 估计行为指标的成本
    • US20130346188A1
    • 2013-12-26
    • US14003126
    • 2011-03-15
    • Martin B. ScholzShyam Sundar RajaramRajan Lukose
    • Martin B. ScholzShyam Sundar RajaramRajan Lukose
    • G06Q30/02
    • G06Q30/0244G06Q10/10G06Q30/02
    • Systems (490), methods (100, 200), and computer-readable and executable instructions (324, 424) are provided for estimating costs of behavioral targeting. Estimating costs of behavioral targeting can include scoring a topic with a behavioral targeting model (101, 201). Estimating costs of behavioral targeting can also include obtaining a plurality of data items including geographic location information (102, 202). Estimating costs of behavioral targeting can also include detecting (104, 204) and scoring (209) a sentiment from filtered data items regarding a topic within a region (104, 204). Estimating costs of behavioral targeting can include computing a penalty score for the topic in the region in response to the scored sentiment exceeding a threshold (213), (106, 206). Estimating costs of behavioral targeting can include adjusting the topic score in the region according to the penalty score (108, 208). Furthermore, estimating costs of behavioral targeting can include taking an action with respect to advertising based on the adjusted topic score (110, 210).
    • 系统(490),方法(100,200)和计算机可读和可执行指令(324,424)被提供用于估计行为目标的成本。 估计行为定位成本可以包括使用行为定位模型评分主题(101,201)。 估计行为定位的成本还可以包括获得包括地理位置信息(102,202)的多个数据项。 估计行为定位的成本还可以包括从区域(104,204)内的关于主题的经过滤数据项的检测(104,204)和评分(209)得分(209)。 估计行为定位的成本可以包括响应于超过阈值(213)(106,206)的评分情绪计算该区域中的主题的惩罚分数。 估计行为定位的成本可以包括根据惩罚分数调整该地区的主题得分(108,208)。 此外,估计行为定位的成本可以包括基于经调整的主题得分(110,210)采取关于广告的动作。