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    • 8. 发明申请
    • Social behavioral targeting based on influence in a social network
    • 基于社会网络影响的社会行为定位
    • US20090319359A1
    • 2009-12-24
    • US12288614
    • 2008-10-21
    • Harry Raymond SozaMark WaymanStephen J. Brown
    • Harry Raymond SozaMark WaymanStephen J. Brown
    • G06Q30/00
    • G06Q30/0204G06Q30/02G06Q30/0224G06Q30/0245G06Q30/0251G06Q30/0269G06Q50/01
    • Behavioral targeting to push promotional offers to members of a social network is provided. The selection and redemption of promotional offers can increase by providing members of a social network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of members having a high degree of influence on other members. A member's measure of influence is determined by characterizations of the member's friends based on monitored actions of the friends. In other words, relevant promotional offers can be targeted to a consumer based indirectly on the actions of the friends of the consumer in addition to the direct behavior of the consumer himself. The actions and behavior of a consumer and his or her friends can be tracked within the social network setting. Pushing relevant and high value offers enables rapid and viral spread of offers.
    • 提供了将促销优惠推送给社交网络成员的行为定位。 促销优惠的选择和赎回可以通过为社交网络的成员提供相关和高价值的优惠来增加。 此外,营销活动可以通过知识和对其他成员具有高度影响力的成员的认同来提高其效果。 成员对影响力的衡量取决于成员的朋友基于受监视的朋友行为的特征。 换句话说,除了消费者自己的直接行为之外,相关促销优惠也可以间接地针对消费者的朋友的行为。 可以在社交网络环境中跟踪消费者及其朋友的行为和行为。 推出相关和高价值的产品可以快速和病毒地传播优惠。
    • 9. 发明申请
    • Measuring the effectiveness of a person testimonial promotion
    • 衡量个人推荐推介的效果
    • US20090319351A1
    • 2009-12-24
    • US12460223
    • 2009-07-14
    • Harry R. SozaMark WaymanStephen J. Brown
    • Harry R. SozaMark WaymanStephen J. Brown
    • G06Q30/00
    • G06Q30/00G06Q30/0211G06Q30/0245G06Q30/0269
    • Behavioral targeting to push promotional offers to a person, such as an artist, celebrity, athlete, politician, of a fan-based network is provided. The selection and redemption of promotional offers can increase by providing persons of a fan-based network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of persons having a high degree of influence on other persons. A person's measure of influence is determined by characterizations of the person's fans based on monitored actions of the fans. Relevant promotional offers can be targeted to a consumer based indirectly on the actions of the fans of the consumer in addition to the direct behavior of the consumer himself. The actions and behavior of a consumer and his or her fans can be tracked within the fan-based network setting. Pushing relevant and high value offers enables rapid and viral spread of offers.
    • 提供了将推广优惠推广给一个人,如艺术家,名人,运动员,政治家,基于粉丝的网络的行为定位。 促销优惠的选择和赎回可以通过向具有相关和高价值优惠的粉丝网络的人员提供。 此外,营销活动可以通过知识和对其他人具有高度影响力的人员的身份来提高其效力。 一个人的影响力是根据受到粉丝监视的动作,对人的粉丝的特征进行确定的。 除了消费者自己的直接行为之外,相关的促销优惠也可以间接地针对消费者的消费者的行为。 可以在基于粉丝的网络设置中跟踪消费者及其粉丝的行为和行为。 推出相关和高价值的产品可以快速和病毒地传播优惠。
    • 10. 发明申请
    • Procurement Matching
    • 采购配对
    • US20070055576A1
    • 2007-03-08
    • US11463568
    • 2006-08-09
    • Mark Wayman
    • Mark Wayman
    • G06Q30/00
    • G06Q10/087G06Q30/0625G06Q30/0633G06Q30/08
    • There is disclosed procurement matching apparatus and methods. Procurement requests may be recorded which include a description of goods or services desired for procurement, a category of the desired goods or services, and an identity of a requester of the desired goods or services. Procurement search criteria may be received. The procurement search criteria may include a category selected from a two-level hierarchy of categories. Procurement request records may be identified which match the procurement search criteria and a report of the identified procurement request records generated. The categories may be selected from a subset of the North American Industry Classification System (NAICS).
    • 披露采购配套设备和方法。 可以记录采购请求,其中包括对采购所需的商品或服务的描述,所需商品或服务的类别以及所需商品或服务的请求者的身份。 可以收到采购搜索标准。 采购搜索标准可以包括从类别的两级层级中选择的类别。 可以识别与采购搜索标准相匹配的采购请求记录和生成的所识别的采购请求记录的报告。 这些类别可以从北美行业分类系统(NAICS)的一个子集中选出。