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1. 发明申请

US20090192865A1 Group profiling with electronic offers 审中-公开
标题翻译：集团分析与电子报价
公开(公告)号：US20090192865A1
公开(公告)日：2009-07-30
申请号：US12012058
申请日：2008-01-30
申请人： Harry Raymond Soza , Juraj George Fandli , William John Thomas , Stephen J. Brown
发明人： Harry Raymond Soza , Juraj George Fandli , William John Thomas , Stephen J. Brown
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q10/107 , G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0224
摘要： Group profiling with offers distributed through affinity groups is provided. Each affinity group has members who have pre-existing relationships with the affinity group. Savings offers from sponsors are distributed to affinity group members. A member of an affinity group accesses and receives one or more offers through a forum, such as a website, established by the same affinity group. Each distributed offer includes an identifier that is associated with a product and is associated with the affinity group of the member receiving the offer. Upon redemption of an offer at a store, redemption data is recorded and used for profiling the affinity group associated with the identifier of the redeemed offer. The group profiling enables sponsors to find the reach, relevance, and influence of the affinity groups and enables affinity groups to find the most valued offers for their members.
摘要翻译：提供了通过兴趣组分发的优惠的组分析。每个关联组具有与亲和力组具有预先存在关系的成员。赞助商的储蓄优惠分发给亲和团体成员。亲和力组的成员通过由相同的关联组建立的论坛（如网站）访问和接收一个或多个优惠。每个分发的报价包括与产品相关联并与接收报价的成员的亲和组相关联的标识符。在兑换商店的优惠时，会记录兑换数据，并用于分析与兑换优惠的标识符相关联的关联组。组织分析使赞助商能够找到亲和力组的覆盖面，相关性和影响力，并使亲和组可以为其成员找到最有价值的优惠。

2. 发明申请

US20090319359A1 Social behavioral targeting based on influence in a social network 审中-公开
标题翻译：基于社会网络影响的社会行为定位
公开(公告)号：US20090319359A1
公开(公告)日：2009-12-24
申请号：US12288614
申请日：2008-10-21
申请人： Harry Raymond Soza , Mark Wayman , Stephen J. Brown
发明人： Harry Raymond Soza , Mark Wayman , Stephen J. Brown
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0204 , G06Q30/02 , G06Q30/0224 , G06Q30/0245 , G06Q30/0251 , G06Q30/0269 , G06Q50/01
摘要： Behavioral targeting to push promotional offers to members of a social network is provided. The selection and redemption of promotional offers can increase by providing members of a social network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of members having a high degree of influence on other members. A member's measure of influence is determined by characterizations of the member's friends based on monitored actions of the friends. In other words, relevant promotional offers can be targeted to a consumer based indirectly on the actions of the friends of the consumer in addition to the direct behavior of the consumer himself. The actions and behavior of a consumer and his or her friends can be tracked within the social network setting. Pushing relevant and high value offers enables rapid and viral spread of offers.
摘要翻译：提供了将促销优惠推送给社交网络成员的行为定位。促销优惠的选择和赎回可以通过为社交网络的成员提供相关和高价值的优惠来增加。此外，营销活动可以通过知识和对其他成员具有高度影响力的成员的认同来提高其效果。成员对影响力的衡量取决于成员的朋友基于受监视的朋友行为的特征。换句话说，除了消费者自己的直接行为之外，相关促销优惠也可以间接地针对消费者的朋友的行为。可以在社交网络环境中跟踪消费者及其朋友的行为和行为。推出相关和高价值的产品可以快速和病毒地传播优惠。

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