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    • 3. 发明授权
    • Methods, apparatus and computer-readable media for conveying television program advertisements
    • 用于传送电视节目广告的方法,装置和计算机可读介质
    • US08522275B2
    • 2013-08-27
    • US12043512
    • 2008-03-06
    • Maarten Boudewijn HeilbronPeter Werner RatschSean MacLean MurrayShafiq Shiraz Manji
    • Maarten Boudewijn HeilbronPeter Werner RatschSean MacLean MurrayShafiq Shiraz Manji
    • H04N7/10H04N5/445
    • H04N21/44016G06Q30/02H04N21/23424H04N21/26241H04N21/812
    • A method, which comprises identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot of an advertisement for the television program; and causing an indication of the second content stream to be transmitted to customer equipment in the form of a marker sent with the first content stream. Also, a method, which comprises identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot of an advertisement for the television program; and being attentive to an indication that, during the promotional time slot, a selection has been made by customer equipment to view the second content stream.
    • 一种方法,其包括识别开始时间相对于出现在第一内容流内的促销时隙的可接受的可见度的时间窗内的电视节目,所述电视节目由第二内容流携带; 在电视节目的广告的促销时段内导致转运; 并且以与第一内容流一起发送的标记的形式使第二内容流的指示被发送到客户设备。 此外,一种方法包括:识别电视节目,其开始时间相对于出现在第一内容流内的促销时隙的可接受的观看时间窗内,所述电视节目由第二内容流携带; 在电视节目的广告的促销时段内导致转运; 并且注意到在促销时隙期间已经由客户设备进行了选择以查看第二内容流的指示。