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    • 3. 发明授权
    • Systems, methods and computer program products for integrating advertising within web content
    • 用于在网页内容中整合广告的系统,方法和计算机程序产品
    • US07653748B2
    • 2010-01-26
    • US09922348
    • 2001-08-03
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • G06F15/16
    • H04L65/602G06F3/167G06F17/30861G06Q30/02G06Q30/0251G06Q30/0257G06Q30/0277H04L29/06H04L29/06027H04L67/02H04L67/20H04M3/4878H04M3/4938H04M2201/60H04M2203/2083
    • Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
    • 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统,方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后,从广告服务器检索广告,将检索到的广告插入用户请求的Web内容,并将用户请求的Web内容和广告转发到文本 - 语音转码器,用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式,并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的,则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备,用户的标识以及时间和日期信息之类的信息,以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。
    • 4. 发明授权
    • Systems, methods and computer program products for integrating advertising within web content
    • 用于在网页内容中整合广告的系统,方法和计算机程序产品
    • US08862779B2
    • 2014-10-14
    • US12688548
    • 2010-01-15
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • G06F15/16G06Q30/00G06Q30/02H04L29/08H04M3/493H04L29/06G06F17/30H04M3/487G06F3/16
    • H04L65/602G06F3/167G06F17/30861G06Q30/02G06Q30/0251G06Q30/0257G06Q30/0277H04L29/06H04L29/06027H04L67/02H04L67/20H04M3/4878H04M3/4938H04M2201/60H04M2203/2083
    • Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
    • 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统,方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后,从广告服务器检索广告,将检索到的广告插入用户请求的Web内容,并将用户请求的Web内容和广告转发到文本 - 语音转码器,用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式,并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的,则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备,用户的标识以及时间和日期信息之类的信息,以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。
    • 5. 发明申请
    • SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT
    • 用于在网络内容中整合广告的系统,方法和计算机程序产品
    • US20100185512A1
    • 2010-07-22
    • US12688548
    • 2010-01-15
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • Dana BorgerSteve CoxTom GordonDavid SpitzMatthew SquireJay Thrash
    • G06Q30/00
    • H04L65/602G06F3/167G06F17/30861G06Q30/02G06Q30/0251G06Q30/0257G06Q30/0277H04L29/06H04L29/06027H04L67/02H04L67/20H04M3/4878H04M3/4938H04M2201/60H04M2203/2083
    • Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
    • 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统,方法和计算机程序产品。 Web服务器通过电话设备从用户接收到Web内容的请求时,从广告服务器检索广告,将检索到的广告插入用户请求的Web内容,并将用户请求的Web内容和广告转发到文本 - 语音转码器,用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式,并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的,则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备,用户的标识以及时间和日期信息之类的信息,以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。
    • 9. 发明授权
    • System, device, and method for supporting virtual private networks
    • 用于支持虚拟专用网络的系统,设备和方法
    • US06614791B1
    • 2003-09-02
    • US09309530
    • 1999-05-11
    • James V. LucianiMatthew Squire
    • James V. LucianiMatthew Squire
    • H04L1256
    • H04L12/4645H04L12/4608
    • A system, device, and method for supporting multiple virtual private networks in an MPOA/NHRP communication network involves encoding a Virtual Private Network (VPN) identifier in certain MPOA/NHRP control messages in order to associate those MPOA/NHRP control messages with a particular VPN, and using an in-band signaling technique to add/remove VPNs to/from a connection. Packets from multiple VPNs are multiplexed over the connection. Each packet is associated with a particular VPN. If packets do not inherently include information from which the VPN can be ascertained, then a VPN identifier is encoded in the packet. The VPN identifier may be encoded in the packet via a tagging mechanism, in which each VPN is associated with a unique tag, and a tag is included in each packet. The VPN identifier may alternatively be encoded in the packet by including the VPN identifier in the packet, for example, in a header (such as an LLC/SNAP header) within the packet.
    • 用于在MPOA / NHRP通信网络中支持多个虚拟专用网络的系统,设备和方法包括在某些MPOA / NHRP控制消息中对虚拟专用网(VPN)标识符进行编码,以便将这些MPOA / NHRP控制消息与特定的 VPN,并使用带内信令技术来向/从连接添加/删除VPN。 来自多个VPN的数据包通过连接复用。 每个数据包与一个特定的VPN相关联。 如果分组本身不包括可以从其中确定VPN的信息,则在分组中编码VPN标识符。 VPN标识符可以经由标签机制在分组中被编码,其中每个VPN与唯一标签相关联,并且标签被包括在每个分组中。 可选地,VPN标识符可以通过在分组中包括VPN标识符,例如在分组内的报头(例如LLC / SNAP报头)中来编码在分组中。