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1. 发明授权

US07162221B2 Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns 有权
标题翻译：用于在直接营销活动中注册无线设备用户的系统，方法和计算机程序产品
公开(公告)号：US07162221B2
公开(公告)日：2007-01-09
申请号：US10017355
申请日：2001-12-14
申请人： David Spitz , Brian Watkins , Steve Cox , Jay Thrash , Matthew Squire , Dana Borger
发明人： David Spitz , Brian Watkins , Steve Cox , Jay Thrash , Matthew Squire , Dana Borger
IPC分类号： H04M11/00 , G06Q30/00 , G07G1/14
CPC分类号： G06Q30/02 , G06Q30/0258 , G06Q30/0267 , G06Q30/0277 , H04L29/06 , H04L67/02 , H04L67/04 , H04L69/329
摘要： Systems, methods, and computer program products are provided that allow wireless device users to “opt-in” to a direct marketing campaign by “clicking on” a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can “opt-out” of future direct marketing by “clicking on” content displayed within various promotional content.
摘要翻译：提供了系统，方法和计算机程序产品，其允许无线设备用户通过“点击”无线设备内显示的常规广告来“直选”直接营销活动，并通过一个或多个直接注册来接收未来的促销营销渠道。同样，用户可以通过“点击”各种促销内容中显示的内容来“选择退出”未来的直销。

2. 发明授权

US08843590B2 Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices 有权
标题翻译：用于在电子设备上执行的应用程序内的内容显示的系统，方法和计算机程序产品
公开(公告)号：US08843590B2
公开(公告)日：2014-09-23
申请号：US09860401
申请日：2001-05-18
申请人： Steve Cox , David Spitz , Matthew Squire , Jay Thrash , Tom Gordon , Xiaohu Guan , Dana Borger
发明人： Steve Cox , David Spitz , Matthew Squire , Jay Thrash , Tom Gordon , Xiaohu Guan , Dana Borger
IPC分类号： G06F15/16 , G06Q30/00 , H04L29/08 , G06Q30/02 , H04L29/06
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0267 , G06Q30/0277 , H04L29/06 , H04L67/02 , H04L67/04 , H04L67/10 , H04L67/20 , H04L67/2814 , H04L67/2823 , H04L67/2842 , H04L67/289 , H04L67/303 , H04L67/306 , H04L67/36 , H04L67/42 , H04L69/329
摘要： An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.
摘要翻译：应用程序接口（API）可操作地与在电子设备上执行的应用程序相关联，并使应用程序能够检索，存储和显示内容。该API使应用程序能够与其他应用程序进行通信，并向/从其他应用程序发送/检索内容。此外，API被配置为执行各种事件记帐功能。网关经由API与电子设备应用程序通信，并且被配置为响应于来自应用程序的请求而从内容服务器检索内容。网关被配置为将从内容服务器检索的内容提供给电子设备以及其他服务器和/或设备。提供了方法，装置和计算机程序产品，用于动态地选择在用户请求的内容中使用的广告，其中广告本地存储在用户客户端设备内。

3. 发明授权

US07653748B2 Systems, methods and computer program products for integrating advertising within web content 失效
标题翻译：用于在网页内容中整合广告的系统，方法和计算机程序产品
公开(公告)号：US07653748B2
公开(公告)日：2010-01-26
申请号：US09922348
申请日：2001-08-03
申请人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
发明人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
IPC分类号： G06F15/16
CPC分类号： H04L65/602 , G06F3/167 , G06F17/30861 , G06Q30/02 , G06Q30/0251 , G06Q30/0257 , G06Q30/0277 , H04L29/06 , H04L29/06027 , H04L67/02 , H04L67/20 , H04M3/4878 , H04M3/4938 , H04M2201/60 , H04M2203/2083
摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
摘要翻译：提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。还可以存储与向用户提供与广告相关联的附加信息相关联的信息。

4. 发明授权

US08862779B2 Systems, methods and computer program products for integrating advertising within web content 有权
标题翻译：用于在网页内容中整合广告的系统，方法和计算机程序产品
公开(公告)号：US08862779B2
公开(公告)日：2014-10-14
申请号：US12688548
申请日：2010-01-15
申请人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
发明人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
IPC分类号： G06F15/16 , G06Q30/00 , G06Q30/02 , H04L29/08 , H04M3/493 , H04L29/06 , G06F17/30 , H04M3/487 , G06F3/16
CPC分类号： H04L65/602 , G06F3/167 , G06F17/30861 , G06Q30/02 , G06Q30/0251 , G06Q30/0257 , G06Q30/0277 , H04L29/06 , H04L29/06027 , H04L67/02 , H04L67/20 , H04M3/4878 , H04M3/4938 , H04M2201/60 , H04M2203/2083
摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
摘要翻译：提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。还可以存储与向用户提供与广告相关联的附加信息相关联的信息。

5. 发明申请

US20100185512A1 SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT 有权
标题翻译：用于在网络内容中整合广告的系统，方法和计算机程序产品
公开(公告)号：US20100185512A1
公开(公告)日：2010-07-22
申请号：US12688548
申请日：2010-01-15
申请人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
发明人： Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
IPC分类号： G06Q30/00
CPC分类号： H04L65/602 , G06F3/167 , G06F17/30861 , G06Q30/02 , G06Q30/0251 , G06Q30/0257 , G06Q30/0277 , H04L29/06 , H04L29/06027 , H04L67/02 , H04L67/20 , H04M3/4878 , H04M3/4938 , H04M2201/60 , H04M2203/2083
摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
摘要翻译：提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备从用户接收到Web内容的请求时，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。还可以存储与向用户提供与广告相关联的附加信息相关联的信息。

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