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    • 9. 发明授权
    • System and method for psychographic profiling of targeted populations of individuals
    • 针对目标人群的心理剖析的系统和方法
    • US08805759B1
    • 2014-08-12
    • US12538224
    • 2009-08-10
    • Alexandra N. ChaHyuk ChaLei Liu
    • Alexandra N. ChaHyuk ChaLei Liu
    • G06F17/00G06N5/00G06N99/00G06N5/04G06Q10/10
    • G06F17/00G06N5/00G06N5/04G06N99/005G06Q10/10
    • A system and method are provided for psychographically profiling a target population of individuals, programmably implemented in a server apparatus. The psychographic segmentation portion includes a questionnaire processing part, a segment solution part, and a typing tool part. The questionnaire processing part acquires a plurality of responses to a predetermined set of questionnaire questions by an initial pool of target population members. The questionnaire processing part uses a combination of weighted statistical methodologies to arrive at a rule-based decision on whether the question would serve as a good wedge variable. Optionally, the rule based decision is then compared to an expert's opinion and the weights and threshold parameters of the weighted statistical combination are adjusted accordingly to more accurately match the expert's decision. The identified wedge variables are used for effectively segregating the target population into groups of homogenous individuals. The typing tool part selectively generates an abbreviated set of questions from the predetermined set of questionnaire questions for profiling an individual respondent to at least one of the segments.
    • 提供了一种系统和方法,用于心理地剖析个体的目标群体,可编程地在服务器设备中实现。 心理分割部分包括问卷处理部分,片段解决部分和打字工具部分。 问卷处理部分通过初始的目标人群成员获取对预定的一组问卷问题的多个响应。 问卷处理部分使用加权统计方法的组合来得出关于该问题是否将作为一个好的楔形变量的基于规则的决策。 可选地,然后将基于规则的决策与专家意见进行比较,并相应地调整加权统计组合的权重和阈值参数以更准确地匹配专家的决定。 确定的楔形变量用于有效地将目标群体分离成同质个体群体。 打字工具部分从预定的一组问卷问题中选择性地生成一组简短的问题,以便对个别回答者进行分析,以对至少一个分段进行分析。