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1. 发明申请

US20060106709A1 Systems and methods for allocating placement of content items on a rendered page based upon bid value 审中-公开
标题翻译：基于出价值在内容页分配内容项目的位置的系统和方法
公开(公告)号：US20060106709A1
公开(公告)日：2006-05-18
申请号：US10999499
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

2. 发明申请

US20060095336A1 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US20060095336A1
公开(公告)日：2006-05-04
申请号：US10977824
申请日：2004-10-29
申请人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

3. 发明申请

US20060106710A1 Systems and methods for determining relative placement of content items on a rendered page 审中-公开
标题翻译：用于确定呈现页面上的内容项目的相对位置的系统和方法
公开(公告)号：US20060106710A1
公开(公告)日：2006-05-18
申请号：US10999586
申请日：2004-11-30
申请人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

4. 发明申请

US20060095281A1 Systems and methods for estimating click-through-rates of content items on a rendered page 有权
标题翻译：用于估计渲染页面上的内容项目的点击率的系统和方法
公开(公告)号：US20060095281A1
公开(公告)日：2006-05-04
申请号：US11000243
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定内容提供商针对在给定上下文呈现的页面上的放置位置（例如，网页）的投标价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

5. 发明申请

US20060122889A1 System and method for managing a plurality of content items displayed in a particular placement position on a rendered page 审中-公开
标题翻译：用于管理在呈现的页面上的特定放置位置中显示的多个内容项目的系统和方法
公开(公告)号：US20060122889A1
公开(公告)日：2006-06-08
申请号：US10994877
申请日：2004-11-22
申请人： Brian Burdick , Christopher Meek , David Heckerman , David Chickering , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： Brian Burdick , Christopher Meek , David Heckerman , David Chickering , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.
摘要翻译：提供了用于管理指定用于放置在呈现页面上的特定位置的多个内容项的系统和方法。根据本发明的方法包括接收多个内容项目，确定每个内容项目的初始布局分配频率，收集一个或多个内容项目的演奏数据，以及根据所述内容项目确定至少一个附加分配频率收集性能数据。本发明的方法还可以包括根据每个内容项目的相应初始和/或附加分配频率之一随机分配每个内容项目在页面上的特定位置的布局。此外，本发明提供了用于自动管理要在呈现页面上的特定位置显示的多个内容项目的系统和方法，使得可以使对内容提供商的价值最大化。

6. 发明申请

US20070124762A1 Selective advertisement display for multimedia content 审中-公开
标题翻译：多媒体内容的选择性广告显示
公开(公告)号：US20070124762A1
公开(公告)日：2007-05-31
申请号：US11291061
申请日：2005-11-30
申请人： David Chickering , David Heckerman , Ying Li , Christopher Meek
发明人： David Chickering , David Heckerman , Ying Li , Christopher Meek
IPC分类号： H04N5/445 , H04N7/10 , H04N7/025 , G06F13/00 , G06F3/00
CPC分类号： H04L29/06027 , G06Q30/02 , G11B27/105 , H04H60/375 , H04H60/377 , H04H60/45 , H04H60/48 , H04H60/65 , H04L65/605 , H04N7/163 , H04N7/17318 , H04N21/25866 , H04N21/42646 , H04N21/44222 , H04N21/4532 , H04N21/4722 , H04N21/6125 , H04N21/6582 , H04N21/812 , H04N21/84
摘要： An advertisement display system comprises an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with a user, and contextual data. A presentation component selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis. The system, for example, can further comprise an ad server, wherein the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.
摘要翻译：广告显示系统包括分析器组件，其分析与多媒体项目的至少一部分相关联的数据，与用户相关联的人口统计信息以及上下文数据。演示组件至少部分地基于分析，从多个广告选择性地提供至少一个广告到多媒体项目的审阅者。例如，该系统可以进一步包括广告服务器，其中呈现组件至少部分地基于分析从广告服务器接收至少一个广告。

7. 发明申请

US20070038705A1 Trees of classifiers for detecting email spam 有权
标题翻译：用于检测电子邮件垃圾邮件的分类树
公开(公告)号：US20070038705A1
公开(公告)日：2007-02-15
申请号：US11193691
申请日：2005-07-29
申请人： David Chickering , Geoffrey Hulten , Robert Rounthwaite , Christopher Meek , David Heckerman , Joshua Goodman
发明人： David Chickering , Geoffrey Hulten , Robert Rounthwaite , Christopher Meek , David Heckerman , Joshua Goodman
IPC分类号： G06F15/16
CPC分类号： H04L51/12
摘要： Decision trees populated with classifier models are leveraged to provide enhanced spam detection utilizing separate email classifiers for each feature of an email. This provides a higher probability of spam detection through tailoring of each classifier model to facilitate in more accurately determining spam on a feature-by-feature basis. Classifiers can be constructed based on linear models such as, for example, logistic-regression models and/or support vector machines (SVM) and the like. The classifiers can also be constructed based on decision trees. “Compound features” based on internal and/or external nodes of a decision tree can be utilized to provide linear classifier models as well. Smoothing of the spam detection results can be achieved by utilizing classifier models from other nodes within the decision tree if training data is sparse. This forms a base model for branches of a decision tree that may not have received substantial training data.
摘要翻译：利用分类器模型填充的决策树利用电子邮件的每个功能使用单独的电子邮件分类器来提供增强的垃圾邮件检测。这通过定制每个分类器模型提供了更高的垃圾邮件检测的概率，以便于在逐个特征的基础上更准确地确定垃圾邮件。分类器可以基于诸如逻辑回归模型和/或支持向量机（SVM）等线性模型来构建。分类器也可以基于决策树构建。基于决策树的内部和/或外部节点的“复合特征”也可以用于提供线性分类器模型。垃圾邮件检测结果的平滑可以通过使用来自决策树内的其他节点的分类器模型来实现，如果训练数据是稀疏的。这形成了可能没有接收到大量训练数据的决策树的分支的基本模型。

8. 发明申请

US20070260617A1 Publisher unions 有权
标题翻译：出版社联合会
公开(公告)号：US20070260617A1
公开(公告)日：2007-11-08
申请号：US11418899
申请日：2006-05-05
申请人： Ewa Dominowska , Christopher Meek , David Chickering , Jody Biggs , Brian Burdick
发明人： Ewa Dominowska , Christopher Meek , David Chickering , Jody Biggs , Brian Burdick
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q10/00 , G06Q10/10 , G06Q30/08
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译：发行商联盟由多个发布商，渠道和发布商联盟管理员组成。发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。

9. 发明申请

US20060293950A1 Automatic ad placement 审中-公开
标题翻译：自动广告刊登位置
公开(公告)号：US20060293950A1
公开(公告)日：2006-12-28
申请号：US11168149
申请日：2005-06-28
申请人： Christopher Meek , David Heckerman , David Chickering
发明人： Christopher Meek , David Heckerman , David Chickering
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0254
摘要： A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naïve Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.
摘要翻译：提供了一种计算机实现的方法，用于控制与网页上显示的广告相对应的广告展示位置。该方法包括记录与广告展示相对应的功能。记录功能可以包括在一些实施例中收集关于朴素贝叶斯模型的足够的统计数据。然后使用统计算法自动控制广告展示的展示位置。

10. 发明申请

US20050234960A1 Automatic data perspective generation for a target variable 有权
标题翻译：为目标变量生成自动数据透视图
公开(公告)号：US20050234960A1
公开(公告)日：2005-10-20
申请号：US10824108
申请日：2004-04-14
申请人： David Chickering , Bo Thiesson , Carl Kadie , David Heckerman , Christopher Meek , Allan Folting , Eric Vigesaa
发明人： David Chickering , Bo Thiesson , Carl Kadie , David Heckerman , Christopher Meek , Allan Folting , Eric Vigesaa
IPC分类号： G06F19/00 , G06F17/00 , G06F17/30 , G06N5/04
CPC分类号： G06F17/30592 , G06F2216/03 , Y10S707/99936 , Y10S707/99943
摘要： The present invention leverages machine learning techniques to provide automatic generation of conditioning variables for constructing a data perspective for a given target variable. The present invention determines and analyzes the best target variable predictors for a given target variable, employing them to facilitate the conveying of information about the target variable to a user. It automatically discretizes continuous and discrete variables utilized as target variable predictors to establish their granularity. In other instances of the present invention, a complexity and/or utility parameter can be specified to facilitate generation of the data perspective via analyzing a best target variable predictor versus the complexity of the conditioning variable(s) and/or utility. The present invention can also adjust the conditioning variables (i.e., target variable predictors) of the data perspective to provide an optimum view and/or accept control inputs from a user to guide/control the generation of the data perspective.
摘要翻译：本发明利用机器学习技术来提供用于为给定目标变量构建数据透视图的自动生成调节变量。本发明确定和分析给定目标变量的最佳目标变量预测变量，使用它们来促进向用户传达关于目标变量的信息。它自动离散化用作目标变量预测变量的连续和离散变量以确定其粒度。在本发明的其他实例中，可以规定复杂度和/或效用参数，以通过分析最佳目标变量预测器与调节变量和/或效用的复杂性来促进数据透视图的产生。本发明还可以调整数据透视图的调节变量（即，目标变量预测器），以提供最佳视图和/或接受来自用户的控制输入以指导/控制数据视角的产生。

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