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1. 发明申请

US20090210287A1 ADVERTISEMENT SPACE ALLOCATION 审中-公开
标题翻译：广告空间分配
公开(公告)号：US20090210287A1
公开(公告)日：2009-08-20
申请号：US12032695
申请日：2008-02-18
申请人： David M. Chickering , Yagil Engel , Guy Dassa , Jody Biggs , Christopher A. Meek
发明人： David M. Chickering , Yagil Engel , Guy Dassa , Jody Biggs , Christopher A. Meek
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0267 , G06Q30/0275
摘要： A user utility function is implemented in allocating advertisement space to one or more potential advertisers. The user utility function allows advertisement space to be allocated based upon, among other things, the expected utility or usefulness that a proposed advertisement will have to a user. The user utility function, for example, compares proposed advertisements to historical user actions to generate respective user utility values for advertisements (e.g., based upon user responses to advertisements for particular types of product, responses to advertisements from particular types of sellers, etc.). The user utility values can then be applied to bids submitted by advertisers for advertisement space for particular advertisements to obtain modified bids. The modified bids thus reflect, among other things, the expected utility of an advertisement to a user, and thus allow an advertisement host to allocate advertisement space accordingly.
摘要翻译：在向一个或多个潜在广告商分配广告空间中实现用户效用函数。用户效用函数允许基于所提议的广告将对用户具有的预期效用或有用性来分配广告空间。例如，用户效用函数将所提出的广告与历史用户动作进行比较，以生成广告的相应用户效用值（例如，基于用户对特定类型的产品的广告的响应，对来自特定类型的卖家的广告的响应等）。然后，可以将用户效用值应用于广告商提交的用于特定广告的广告空间的出价以获得修改的出价。因此，修改的出价因此反映了广告对用户的期望效用，并且因此允许广告主主机相应地分配广告空间。

2. 发明申请

US20070260617A1 Publisher unions 有权
标题翻译：出版社联合会
公开(公告)号：US20070260617A1
公开(公告)日：2007-11-08
申请号：US11418899
申请日：2006-05-05
申请人： Ewa Dominowska , Christopher Meek , David Chickering , Jody Biggs , Brian Burdick
发明人： Ewa Dominowska , Christopher Meek , David Chickering , Jody Biggs , Brian Burdick
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q10/00 , G06Q10/10 , G06Q30/08
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译：发行商联盟由多个发布商，渠道和发布商联盟管理员组成。发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。

3. 发明申请

US20070260514A1 Distributed architecture for online advertising 审中-公开
标题翻译：用于在线广告的分布式架构
公开(公告)号：US20070260514A1
公开(公告)日：2007-11-08
申请号：US11418905
申请日：2006-05-05
申请人： Brian Burdick , Christopher Meek , David Chickering , Ewa Dominowska , Jody Biggs
发明人： Brian Burdick , Christopher Meek , David Chickering , Ewa Dominowska , Jody Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0255 , G06Q30/0275
摘要： A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.
摘要翻译：促进广告交易的系统包括代表至少一个出版者的发行商经纪人，并且确定在发布者的网页上要求广告空间，代表至少一个广告主的广告商代理人，以及管理广告主对该广告空间的投标;以及一个交换机，以促进发行商经纪人和广告商经纪人之间的广告空间的交易。促进广告交易的方法包括从发行商经纪人接收关于网页上的广告空间的请求，从广告商经纪人接收针对广告空间的出价，以及将询问与出价配对。用于丰富用户信息的方法包括：聚合用户信息，根据用户标识存储聚合用户信息，从交换机接收用户标识符，以及将聚合用户信息发送到交换机。

4. 发明申请

US20070233653A1 Selecting directly bid upon advertisements for display 有权
标题翻译：选择直接投标广告进行展示
公开(公告)号：US20070233653A1
公开(公告)日：2007-10-04
申请号：US11395850
申请日：2006-03-31
申请人： Jody Biggs , Li Li , Robert Ragno
发明人： Jody Biggs , Li Li , Robert Ragno
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Methods and systems in search marketing which permit advertisers to provide advertisements to a search engine, as well as bids associated with the advertisements themselves, are provided. Advertisements are selected for presentation when they are determined to be relevant and payment for presentation is due only upon the conditions of the bid being met. If desired, advertisers may be permitted to provide, in addition to an advertisement, one or more destination pages associated with selection of the advertisement. In this case, relevance can be determined not only on the basis of the content of the advertisement itself, but also on the content of the destination page(s).
摘要翻译：提供允许广告商向搜索引擎提供广告以及与广告本身相关联的出价的搜索营销中的方法和系统。当广告被确定为相关性时才被选择进行展示，并且只有在符合投标条件的情况下才能付款。如果需要，可以允许广告商除了广告之外还提供与选择广告相关联的一个或多个目的地页面。在这种情况下，不仅可以基于广告本身的内容，还可以根据目的地页面的内容来确定相关性。

5. 发明申请

US20070050253A1 Automatically generating content for presenting in a preview pane for ADS 审中-公开
标题翻译：自动生成用于在ADS的预览窗格中显示的内容
公开(公告)号：US20070050253A1
公开(公告)日：2007-03-01
申请号：US11214485
申请日：2005-08-29
申请人： Jody Biggs , Christian Borgs , Jennifer Chayes , Uriel Feige , Kamal Jain , Ying Li , Christopher Meek , Tarek Najm , Joshua Goodman
发明人： Jody Biggs , Christian Borgs , Jennifer Chayes , Uriel Feige , Kamal Jain , Ying Li , Christopher Meek , Tarek Najm , Joshua Goodman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0271
摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
摘要翻译：这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且辅助广告生成部件自动生成次要广告的内容的至少一部分。次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。作为另一示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。接收识别来自多个不同广告商的广告中的至少一个的用户输入。提供了补充广告的第二广告空间，其具有与由用户输入标识的至少一个广告相关的补充广告信息。补充广告中提供的补充广告信息的至少一部分将自动生成。还可以使用上下文信息来自动产生补充广告信息的至少一部分。

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