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1. 发明申请

US20060122889A1 System and method for managing a plurality of content items displayed in a particular placement position on a rendered page 审中-公开
标题翻译：用于管理在呈现的页面上的特定放置位置中显示的多个内容项目的系统和方法
公开(公告)号：US20060122889A1
公开(公告)日：2006-06-08
申请号：US10994877
申请日：2004-11-22
申请人： Brian Burdick , Christopher Meek , David Heckerman , David Chickering , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： Brian Burdick , Christopher Meek , David Heckerman , David Chickering , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.
摘要翻译：提供了用于管理指定用于放置在呈现页面上的特定位置的多个内容项的系统和方法。根据本发明的方法包括接收多个内容项目，确定每个内容项目的初始布局分配频率，收集一个或多个内容项目的演奏数据，以及根据所述内容项目确定至少一个附加分配频率收集性能数据。本发明的方法还可以包括根据每个内容项目的相应初始和/或附加分配频率之一随机分配每个内容项目在页面上的特定位置的布局。此外，本发明提供了用于自动管理要在呈现页面上的特定位置显示的多个内容项目的系统和方法，使得可以使对内容提供商的价值最大化。

2. 发明申请

US20060106709A1 Systems and methods for allocating placement of content items on a rendered page based upon bid value 审中-公开
标题翻译：基于出价值在内容页分配内容项目的位置的系统和方法
公开(公告)号：US20060106709A1
公开(公告)日：2006-05-18
申请号：US10999499
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

3. 发明申请

US20060095336A1 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US20060095336A1
公开(公告)日：2006-05-04
申请号：US10977824
申请日：2004-10-29
申请人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

4. 发明申请

US20060106710A1 Systems and methods for determining relative placement of content items on a rendered page 审中-公开
标题翻译：用于确定呈现页面上的内容项目的相对位置的系统和方法
公开(公告)号：US20060106710A1
公开(公告)日：2006-05-18
申请号：US10999586
申请日：2004-11-30
申请人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

5. 发明申请

US20060095281A1 Systems and methods for estimating click-through-rates of content items on a rendered page 有权
标题翻译：用于估计渲染页面上的内容项目的点击率的系统和方法
公开(公告)号：US20060095281A1
公开(公告)日：2006-05-04
申请号：US11000243
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定内容提供商针对在给定上下文呈现的页面上的放置位置（例如，网页）的投标价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

6. 发明授权

US07689458B2 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US07689458B2
公开(公告)日：2010-03-30
申请号：US10977824
申请日：2004-10-29
申请人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

7. 发明授权

US07983959B2 Systems and methods for estimating placement positions of content items on a rendered page 有权
标题翻译：用于估计呈现页面上的内容项目的展示位置的系统和方法
公开(公告)号：US07983959B2
公开(公告)日：2011-07-19
申请号：US11000243
申请日：2004-11-30
申请人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

8. 发明申请

US20060173926A1 Data transformation to maintain detailed user information in a data warehouse 有权
标题翻译：数据转换，以在数据仓库中维护详细的用户信息
公开(公告)号：US20060173926A1
公开(公告)日：2006-08-03
申请号：US11363344
申请日：2006-02-27
申请人： Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Paul Clark , Brian Burdick , Tarek Najm
发明人： Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad , Paul Clark , Brian Burdick , Tarek Najm
IPC分类号： G06F17/30
CPC分类号： G06F17/30563 , G06F17/30569 , Y10S707/99942 , Y10S707/99943 , Y10S707/99953
摘要： Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.
摘要翻译：在将数据加载到数据仓库之前转换数据。本发明的软件分割从多个服务器接收的数据记录，并且在将数据记录加载到数据仓库之前对每个分区执行顺序文件管理操作和标识符管理操作。根据本发明变换的数据记录更容易加载到数据仓库中，并且在加载之后更容易操作。本发明能够对数十TB的用户级别的详细数据和汇总数据进行分析和数据挖掘。

9. 发明申请

US20060129555A1 System and method for indexing and prefiltering 有权
标题翻译：用于索引和预过滤的系统和方法
公开(公告)号：US20060129555A1
公开(公告)日：2006-06-15
申请号：US11007247
申请日：2004-12-09
申请人： Brian Burdick , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad
发明人： Brian Burdick , Joshua Forman , Kevin Kornelson , Murali Vajjiravel , Rajeev Prasad
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0253
摘要： A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. The system may include a keyword server for parsing the user search query and an index server for receiving the parsed search query. The index server may include an index of advertising phrases and pre-filtering components for comparing index entries to the parsed user search query in order to discard non-matching index entries and locate matching entries. The pre-filtering components may include either a phrase length pre-filtering component or a word hash pre-filtering component. The system may additionally include a listing server for sorting through the matching entries located by the index server and further filtering the matching entries for retrieval and presentation to the user.
摘要翻译：提供了一种方法和系统，用于响应于用户搜索查询来选择用于呈现给用户的广告。系统可以包括用于解析用户搜索查询的关键字服务器和用于接收解析的搜索查询的索引服务器。索引服务器可以包括广告短语的索引和用于将索引条目与解析的用户搜索查询进行比较的预过滤组件，以便丢弃不匹配的索引条目并定位匹配条目。预过滤组件可以包括短语长度预过滤组件或字哈希预过滤组件。该系统可以另外包括列表服务器，用于通过由索引服务器定位的匹配条目进行排序，并进一步过滤用于检索和呈现给用户的匹配条目。

10. 发明授权

US07383280B2 Data transformation to maintain detailed user information in a data warehouse 有权
标题翻译：数据转换，以在数据仓库中维护详细的用户信息
公开(公告)号：US07383280B2
公开(公告)日：2008-06-03
申请号：US11363344
申请日：2006-02-27
申请人： Kevin Paul Kornelson , Murali Vajjiravel , Rajeev Prasad , Paul D. Clark , Brian Burdick , Tarek Najm
发明人： Kevin Paul Kornelson , Murali Vajjiravel , Rajeev Prasad , Paul D. Clark , Brian Burdick , Tarek Najm
IPC分类号： G06F17/30
CPC分类号： G06F17/30563 , G06F17/30569 , Y10S707/99942 , Y10S707/99943 , Y10S707/99953
摘要： Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.
摘要翻译：在将数据加载到数据仓库之前转换数据。本发明的软件分割从多个服务器接收的数据记录，并且在将数据记录加载到数据仓库之前对每个分区执行顺序文件管理操作和标识符管理操作。根据本发明变换的数据记录更容易加载到数据仓库中，并且在加载之后更容易操作。本发明能够对数十TB的用户级别的详细数据和汇总数据进行分析和数据挖掘。

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