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1. 发明申请

US20130232012A1 TARGETING ADVERTISEMENTS TO GROUPS OF SOCIAL NETWORKING SYSTEM USERS 审中-公开
标题翻译：针对社会网络系统用户群体的广告宣传
公开(公告)号：US20130232012A1
公开(公告)日：2013-09-05
申请号：US13411456
申请日：2012-03-02
申请人： Rong Yan , Nuwan Senaratna
发明人： Rong Yan , Nuwan Senaratna
IPC分类号： G06Q30/02
摘要： Embodiments of the present disclosure target advertising to a group of related users of a social networking system. To target advertising to a group of users, the social networking system receives targeting criteria specifying a group to receive an advertisement at substantially the same time. To identify a group of users of the social networking system satisfying the targeting criteria, the social networking system observes the interactions of connected social networking system users. Connected users interacting with each other in a manner that satisfies the targeting criteria may be added to a group. The social networking system serves the advertisement to a set of users included in the group because the served users are members of the group.
摘要翻译：本公开的实施例将目标广告给社交网络系统的一组相关用户。为了将广告定位到一组用户，社交网络系统在基本上同时接收指定组以接收广告的定向标准。为了确定满足目标标准的一组社交网络系统的用户，社交网络系统观察了连接的社交网络系统用户的互动。以满足定位条件的方式相互交互的连接用户可以添加到组中。社交网络系统为包含在该组中的一组用户提供广告，因为所服务的用户是该组的成员。

2. 发明申请

US20120278166A1 Cognitive Relevance Targeting in a Social Networking System 审中-公开
标题翻译：认知相关性针对社交网络系统
公开(公告)号：US20120278166A1
公开(公告)日：2012-11-01
申请号：US13095899
申请日：2011-04-28
申请人： Gregory Badros , Rajat Raina , Hong Ge , Ding Zhou , Nuwan Senaratna , Tudor A. Alexandrescu
发明人： Gregory Badros , Rajat Raina , Hong Ge , Ding Zhou , Nuwan Senaratna , Tudor A. Alexandrescu
IPC分类号： G06Q30/02 , G06F15/16
CPC分类号： G06Q30/0251 , G06Q50/01
摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.
摘要翻译：社交网络系统基于用户最近的动作和/或用户在社交网络系统中的连接的最新动作来推断用户的兴趣。社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。通过将用户的当前兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项。然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

3. 发明授权

US10685361B2 Targeting advertisements to groups of social networking system users 有权
公开(公告)号：US10685361B2
公开(公告)日：2020-06-16
申请号：US13411456
申请日：2012-03-02
申请人： Rong Yan , Nuwan Senaratna
发明人： Rong Yan , Nuwan Senaratna
IPC分类号： G06Q30/02 , G06Q10/00 , H04W4/029 , G06Q50/00 , H04L12/18
摘要： Embodiments of the present disclosure target advertising to a group of related users of a social networking system. To target advertising to a group of users, the social networking system receives targeting criteria specifying a group to receive an advertisement at substantially the same time. To identify a group of users of the social networking system satisfying the targeting criteria, the social networking system observes the interactions of connected social networking system users. Connected users interacting with each other in a manner that satisfies the targeting criteria may be added to a group. The social networking system serves the advertisement to a set of users included in the group because the served users are members of the group.

4. 发明申请

US20130151332A1 ASSISTED ADJUSTMENT OF AN ADVERTISING CAMPAIGN 审中-公开
标题翻译：协助调整广告活动
公开(公告)号：US20130151332A1
公开(公告)日：2013-06-13
申请号：US13316493
申请日：2011-12-10
申请人： Rong Yan , Nuwan Senaratna
发明人： Rong Yan , Nuwan Senaratna
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0243
摘要： An ad publishing system provides ads of an advertiser's advertising campaign to a target group specified by initial targeting criteria. The publishing system evaluates results of advertising metrics for various segments of the target group based on user reactions to the initial presentation of the ads. Based on the advertising metric results for the various segments, the publishing system suggests to the advertiser a modification of the advertising campaign. Possible modifications to the advertising campaign include narrowing the initial targeting criteria to specify at least one of the segments as the target group, specifying a different ad for a low-performing segment, and adjusting the value of a bid for display of the ads in the campaign.
摘要翻译：广告发布系统将广告客户广告活动的广告提供给由初始定位条件指定的目标群组。出版系统根据用户对广告初始呈现的反应来评估目标群体各个细分受众群的广告指标的结果。根据各个细分的广告指标结果，出版系统向广告客户建议修改广告活动。可能对广告活动进行的修改包括缩小初始定位条件，将至少一个细分作为目标组指定，为低绩效细分指定不同的广告，以及调整出价的价值以显示广告中的广告运动。

5. 发明申请

US20130124447A1 COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM USING CONCEPTS INFERRED FROM EXPLICIT INFORMATION 审中-公开
标题翻译：使用从明示信息中提取的概念的社会网络系统中的认知相关指标
公开(公告)号：US20130124447A1
公开(公告)日：2013-05-16
申请号：US13296117
申请日：2011-11-14
申请人： Gregory Joseph Badros , Rajat Raina , Ding Zhou , Tudor Andrei Alexandrescu , Nuwan Senaratna , Hong Ge , Chi Wang , Alon Amit , John Hegeman
发明人： Gregory Joseph Badros , Rajat Raina , Ding Zhou , Tudor Andrei Alexandrescu , Nuwan Senaratna , Hong Ge , Chi Wang , Alon Amit , John Hegeman
IPC分类号： G06N7/02 , G06N5/04 , G06Q30/02 , G06N5/00
CPC分类号： G06Q30/0251 , G06Q50/01
摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. At least one of the matched interests and concepts are not identical. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.
摘要翻译：社交网络系统基于用户最近的动作和/或用户在社交网络系统中的连接的最新动作来推断用户的兴趣。社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。通过将用户的当前兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项。匹配的兴趣和概念中至少有一个不一样。然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

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