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    • 1. 发明申请
    • TARGETING ADVERTISEMENTS TO GROUPS OF SOCIAL NETWORKING SYSTEM USERS
    • 针对社会网络系统用户群体的广告宣传
    • US20130232012A1
    • 2013-09-05
    • US13411456
    • 2012-03-02
    • Rong YanNuwan Senaratna
    • Rong YanNuwan Senaratna
    • G06Q30/02
    • Embodiments of the present disclosure target advertising to a group of related users of a social networking system. To target advertising to a group of users, the social networking system receives targeting criteria specifying a group to receive an advertisement at substantially the same time. To identify a group of users of the social networking system satisfying the targeting criteria, the social networking system observes the interactions of connected social networking system users. Connected users interacting with each other in a manner that satisfies the targeting criteria may be added to a group. The social networking system serves the advertisement to a set of users included in the group because the served users are members of the group.
    • 本公开的实施例将目标广告给社交网络系统的一组相关用户。 为了将广告定位到一组用户,社交网络系统在基本上同时接收指定组以接收广告的定向标准。 为了确定满足目标标准的一组社交网络系统的用户,社交网络系统观察了连接的社交网络系统用户的互动。 以满足定位条件的方式相互交互的连接用户可以添加到组中。 社交网络系统为包含在该组中的一组用户提供广告,因为所服务的用户是该组的成员。
    • 3. 发明申请
    • ASSISTED ADJUSTMENT OF AN ADVERTISING CAMPAIGN
    • 协助调整广告活动
    • US20130151332A1
    • 2013-06-13
    • US13316493
    • 2011-12-10
    • Rong YanNuwan Senaratna
    • Rong YanNuwan Senaratna
    • G06Q30/02
    • G06Q30/0243
    • An ad publishing system provides ads of an advertiser's advertising campaign to a target group specified by initial targeting criteria. The publishing system evaluates results of advertising metrics for various segments of the target group based on user reactions to the initial presentation of the ads. Based on the advertising metric results for the various segments, the publishing system suggests to the advertiser a modification of the advertising campaign. Possible modifications to the advertising campaign include narrowing the initial targeting criteria to specify at least one of the segments as the target group, specifying a different ad for a low-performing segment, and adjusting the value of a bid for display of the ads in the campaign.
    • 广告发布系统将广告客户广告活动的广告提供给由初始定位条件指定的目标群组。 出版系统根据用户对广告初始呈现的反应来评估目标群体各个细分受众群的广告指标的结果。 根据各个细分的广告指标结果,出版系统向广告客户建议修改广告活动。 可能对广告活动进行的修改包括缩小初始定位条件,将至少一个细分作为目标组指定,为低绩效细分指定不同的广告,以及调整出价的价值以显示广告中的广告 运动。
    • 8. 发明授权
    • Wireless communication system
    • 无线通信系统
    • US08767710B2
    • 2014-07-01
    • US13392887
    • 2010-08-17
    • Jian Wen ChenLin ChenYonghua LinQing WangRong YanZhen Bo Zhu
    • Jian Wen ChenLin ChenYonghua LinQing WangRong YanZhen Bo Zhu
    • H04J3/06
    • H04W56/004H04W56/0055H04W88/085
    • A wireless communication system base station, and a remote radio head (RRH) and a computer-implemented synchronization method for the wireless communication system base station. The RRH is communicably coupled to a baseband unit (BBU) of the wireless communication system base station through a network, and the BBU processes and transmits downlink data to the RRH. The RRH includes: a time-delay measurement unit for measuring a time-delay for the downlink data to arrive at the RRH from the BBU; and a time-delay notification unit for notifying from the RRH to the BBU of time-delay data on the time-delay measured by the time-delay measurement unit, wherein the time-delay data is used to advance the starting time for the BBU to process and transmit the downlink data by an amount of time obtained based on the time-delay data.
    • 无线通信系统基站,以及用于无线通信系统基站的远程无线电头(RRH)和计算机实现的同步方法。 RRH通过网络可通信地耦合到无线通信系统基站的基带单元(BBU),并且BBU处理并向RRH发送下行链路数据。 RRH包括:时间延迟测量单元,用于测量从BBU到达RRH的下行链路数据的时间延迟; 以及时间延迟通知单元,用于从RRH向BBU通知由延时测量单元测量的时间延迟数据,其中时延数据用于提前BBU的开始时间 根据时间延迟数据获得的时间量来处理和发送下行数据。
    • 9. 发明授权
    • Wireless communication transceiver and mode-switch device thereof
    • 无线通信收发器及其模式切换装置
    • US08638819B2
    • 2014-01-28
    • US12892964
    • 2010-09-29
    • Jian Wen ChenLin ChenYong Hua LinQing WangRong YanZhen Bo Zhu
    • Jian Wen ChenLin ChenYong Hua LinQing WangRong YanZhen Bo Zhu
    • H04J4/00
    • H04B1/0057H04W88/06
    • A wireless communication transceiver and a mode switch device thereof. The transceiver includes: a first band transmission path; a first band reception path; a second band transmission path; a second band reception path; a path switch and a control unit. In a dual band time division duplexing mode, the control unit controls the path switch so that the path switch connects a received radio frequency signal from an antenna to the first band reception path, and connects a transmitted radio frequency signal from the second band transmission path to the antenna in an odd cycle or an even cycle; and controls the path switch so that the path switch connects a received radio frequency signal from the antenna to the second band reception path, and connects a transmitted radio frequency signal from the first band transmission path to the antenna in another odd cycle or another even cycle.
    • 无线通信收发器及其模式切换装置。 收发器包括:第一带传输路径; 第一频段接收路径; 第二带传输路径; 第二频带接收路径; 路径开关和控制单元。 在双频带时分双工模式中,控制单元控制路径切换,使得路径开关将接收到的射频信号从天线连接到第一频带接收路径,并将来自第二频带传输路径的发送的射频信号 以奇数周期或偶数周期发送到天线; 并且控制路径切换,使得路径开关将接收到的射频信号从天线连接到第二频带接收路径,并且在另一个奇数周期或另一个偶数周期中将来自第一频带传输路径的发送的射频信号连接到天线 。
    • 10. 发明申请
    • BUDGET-BASED ADVERTISMENT BIDDING
    • 基于预算的广告投标
    • US20130124308A1
    • 2013-05-16
    • US13294094
    • 2011-11-10
    • John HegemanRong YanGregory Joseph Badros
    • John HegemanRong YanGregory Joseph Badros
    • G06Q30/02
    • G06Q10/04G06Q30/0241G06Q30/08
    • An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads.
    • 在线广告系统接收来自广告客户的广告,这也可能会为广告提供相关的预算,时间段约束,展示目标和效果权重。 当广告从客户端从广告系统请求时,可以根据与广告相关联的预算和/或与广告相关联的展示次数目标来确定每个广告的出价。 可以预测与广告请求相关联的广告效果,并且可以基于与广告请求相关联的性能权重和预测的表现来为每个广告确定出价。 广告的出价可能会按广告的预算消耗速度或广告进展到广告展示目标的速度加权。 根据广告的确定出价,从一个或多个广告中选择一个广告来显示给客户。