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    • 3. 发明申请
    • SELECTING ADVERTISEMENTS FOR USERS OF A SOCIAL NETWORKING SYSTEM USING COLLABORATIVE FILTERING
    • 使用协同过滤选择社交网络系统用户的广告
    • US20130159100A1
    • 2013-06-20
    • US13330502
    • 2011-12-19
    • Rajat RainaGokul RajaramHong GeJunfeng PanJohn Hegeman
    • Rajat RainaGokul RajaramHong GeJunfeng PanJohn Hegeman
    • G06Q30/02
    • G06Q30/0241G06Q50/01
    • A social networking system selects advertisements for its users using collaborative filtering based on the users' interactions with objects in the social networking system. The objects may be games, pages, groups, deals, messages, content items, advertisements, or any other object with which a user may interact in the system. The system may identify a viewing user's interaction with a first object, determine a second object that is similar to the first object based on interactions of users with both of the objects, and send an advertisement associated with the second object to the viewing user. The system determines a second object based a similarity score between the first object and the second object, which may be a measure of users who have interacted with both objects and may be normalized by a number of user interactions by the users with the objects.
    • 社交网络系统基于用户与社交网络系统中的对象的交互来使用协作过滤来为其用户选择广告。 对象可以是游戏,页面,组,交易,消息,内容项目,广告或用户可以在系统中与其交互的任何其他对象。 系统可以识别观看用户与第一对象的交互,基于用户与两个对象的交互来确定类似于第一对象的第二对象,并将与第二对象相关联的广告发送给观看用户。 该系统基于第一对象和第二对象之间的相似性得分确定第二对象,其可以是与两个对象交互的用户的度量,并且可以由具有对象的用户的多个用户交互进行归一化。
    • 5. 发明申请
    • SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM
    • 赞助广告在社交网络系统中的排名和定价
    • US20140019261A1
    • 2014-01-16
    • US13545266
    • 2012-07-10
    • John HegemanHong GeMaxim GubinAlon Amit
    • John HegemanHong GeMaxim GubinAlon Amit
    • G06Q30/02
    • G06Q30/02G06Q30/0241G06Q50/01
    • A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement.
    • 社交网络系统(SNS)提供了有关其他SNS用户对观看用户采取的行动的赞助故事和有机故事。 有机故事根据观看用户对其内容感兴趣的可能性进行选择。 虽然广告商补偿SNS介绍赞助故事,但赞助的故事还包括其他SNS用户的行为信息。 为了增加观看用户与赞助故事交互的可能性,使用通用通信频道来呈现赞助故事和有机故事。 为了简化有机故事和赞助故事的选择,SNS确定了两者的常用测量单位,并根据常用的测量单位进行选择。