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1. 发明授权

US09569541B2 Evaluating preferences of content on a webpage 有权
标题翻译：评估网页上内容的偏好设置
公开(公告)号：US09569541B2
公开(公告)日：2017-02-14
申请号：US12650713
申请日：2009-12-31
申请人： Reid Andersen , David Max Chickering , Ewa Dominowska , Matt Jacobsen , Anton Mityagin
发明人： Reid Andersen , David Max Chickering , Ewa Dominowska , Matt Jacobsen , Anton Mityagin
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate evaluation of digital content preferences are provided. A user is presented with items of digital content and permitted to manipulate the arrangement of the digital content items in the context of a layout area. Based on the user's manipulation of the digital content items, a user preference regarding an arrangement of digital content, such as a location preference, a position preference, and/or a usage preference, is identified. In embodiments, such a user preference can be utilized to later display digital content to a user in accordance therewith.
摘要翻译：提供了具有有助于评估数字内容偏好的其上体现的计算机可执行指令的系统，方法和计算机存储介质。向用户呈现数字内容的项目，并允许其在布局区域的上下文中操纵数字内容项的排列。基于用户对数字内容项目的操作，识别关于数字内容的布置的用户偏好，诸如位置偏好，位置偏好和/或使用偏好。在实施例中，可以利用这样的用户偏好来随后根据用户显示数字内容给用户。

2. 发明授权

US08155990B2 Linear-program formulation for optimizing inventory allocation 有权
标题翻译：线性程序制定，用于优化库存分配
公开(公告)号：US08155990B2
公开(公告)日：2012-04-10
申请号：US12359932
申请日：2009-01-26
申请人： David Max Chickering , Manan Sanghi , Ashis Roy , Robert Paul Gorman , Izzet Can Envarli
发明人： David Max Chickering , Manan Sanghi , Ashis Roy , Robert Paul Gorman , Izzet Can Envarli
IPC分类号： G06F17/50 , G06F9/44
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q10/087 , G06Q30/0201 , G06Q30/0241 , G06Q30/0269
摘要： Computer-readable media for determining whether to accept a candidate order from a content provider, or advertiser, to display a particular number of advertisements within a specified time segment are provided. Initially, the content provider may include placement criteria that, among other things, identify a leaf node at which impressions of the advertisement are expected to be rendered. Generally, the leaf node refers to a location within a topic graph that describes inventory that is permissible to allocate to satisfy the candidate order. To perform the determination, the inventory of impressions available for accommodating the candidate order and a log of booked orders scheduled to be placed within the time segment are identified. Linear programs are then utilized to determine whether the estimated inventory that satisfies the placement criteria is available by predictively placing the booked orders at the estimated inventory. If estimated inventory remains available, the candidate order is accepted.
摘要翻译：提供了用于确定是否接受来自内容提供商或广告商的候选订单以在指定时间段内显示特定数量的广告的计算机可读介质。最初，内容提供商可以包括放置标准，其中除了别的以外，还标识预期要呈现广告的展示的叶节点。通常，叶节点是指主题图中描述可以分配以满足候选顺序的库存的位置。为了执行确定，识别可用于容纳候选订单的可用印象的库存以及计划放置在时间段内的已预订订单的日志。然后利用线性方案来确定满足放置标准的估计库存是否可通过将预定订单预测放在估计库存中来获得。如果估计的库存仍然可用，则接受订单。

3. 发明申请

US20090307160A1 PARALLEL GENERATION OF A BAYESIAN NETWORK 有权
标题翻译：贝叶斯网络的平行生成
公开(公告)号：US20090307160A1
公开(公告)日：2009-12-10
申请号：US12135613
申请日：2008-06-09
申请人： Chi Cao Minh , Max Chickering , John Feo , Jaime Hwacinski , Anitha Panapakkam , Khaled Sedky
发明人： Chi Cao Minh , Max Chickering , John Feo , Jaime Hwacinski , Anitha Panapakkam , Khaled Sedky
IPC分类号： G06F15/18
CPC分类号： G06N7/005
摘要： A method for generating a Bayesian network in a parallel manner is based on an initial model having a plurality of nodes. Each node corresponds to a variable of a data set and has a local distribution associated therewith. The method includes assigning a plurality of subsets of the nodes to a respective plurality of constructors. The plurality of constructors is operated in a parallel manner to identify edges to add between nodes in the initial model. The identified edges are added to the initial model to generate the Bayesian network. The edges indicate dependency between nodes connected by the edges.
摘要翻译：以并行方式生成贝叶斯网络的方法是基于具有多个节点的初始模型。每个节点对应于数据集的变量并且具有与其相关联的局部分布。该方法包括将多个节点的子集分配给相应的多个构造器。多个构造器以并行方式操作以识别在初始模型中的节点之间添加的边。识别的边缘被添加到初始模型以生成贝叶斯网络。边缘表示通过边缘连接的节点之间的依赖关系。

4. 发明申请

US20080103952A1 SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE 审中-公开
公开(公告)号：US20080103952A1
公开(公告)日：2008-05-01
申请号：US11735742
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/102 , G06Q30/0283 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.

5. 发明申请

US20120323677A1 CLICK PREDICTION USING BIN COUNTING 有权
标题翻译：使用BIN计数点击预测
公开(公告)号：US20120323677A1
公开(公告)日：2012-12-20
申请号：US13163857
申请日：2011-06-20
申请人： LEON BOTTOU , KUMAR CHELLAPILLA , PATRICE Y. SIMARD , DAVID MAX CHICKERING
发明人： LEON BOTTOU , KUMAR CHELLAPILLA , PATRICE Y. SIMARD , DAVID MAX CHICKERING
IPC分类号： G06Q30/00 , G06N5/02 , G06Q10/00 , G06F15/18
CPC分类号： G06N7/005 , G06Q30/0242
摘要： Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of event occurrences and non-event occurrences. Linear parameters, such and counts of clicks and non-clicks, may also be used in the system to allow for runtime adjustments.
摘要翻译：提供了具有计算机可用指令的方法，系统和计算机存储介质，用于计算事件概率。事件可能是点击概率。事件概率是使用针对运行时模型精度优化的系统与可操作的学习算法计算的。 Bin计数技术用于根据事件发生次数和非事件发生次数来计算事件概率。也可以在系统中使用线性参数，例如点击次数和非点击次数，以允许运行时间调整。

6. 发明申请

US20120150772A1 Social Newsfeed Triage 审中-公开
标题翻译：社会新闻搜索
公开(公告)号：US20120150772A1
公开(公告)日：2012-06-14
申请号：US12965587
申请日：2010-12-10
申请人： Tim Paek , Scott Joseph Counts , Michael Gamon , Aaron Hoff , Max Chickering
发明人： Tim Paek , Scott Joseph Counts , Michael Gamon , Aaron Hoff , Max Chickering
IPC分类号： G06N5/02 , G06F15/18
CPC分类号： G06N5/025 , H04L51/14 , H04L51/32
摘要： A social newsfeed being delivered to a user is triaged. A personalized model is established which predicts the importance to the user of data elements within a current social newsfeed being delivered to the user. The personalized model is established based on implicit actions the user takes in response to receiving previous social newsfeeds. The personalized model is then used to triage the data elements within the current social newsfeed.
摘要翻译：被转交给用户的社交新闻报道被分类。建立了个性化模型，其预测了当前社交新闻馈送被递送给用户对用户对数据元素的重要性。个性化模型基于用户响应接收以前的社交新闻源而采取的隐含行为建立。然后，个性化模型用于对当前社交新闻源中的数据元素进行分类。

7. 发明授权

US08108205B2 Leveraging back-off grammars for authoring context-free grammars 有权
标题翻译：利用后备语法创作无上下文的语法
公开(公告)号：US08108205B2
公开(公告)日：2012-01-31
申请号：US11607284
申请日：2006-12-01
申请人： Timothy Paek , Max Chickering , Eric Badger
发明人： Timothy Paek , Max Chickering , Eric Badger
IPC分类号： G06F17/27
CPC分类号： G06F17/271
摘要： A system and method of refining context-free grammars (CFGs). The method includes deriving back-off grammar (BOG) rules from an initially developed CFG and utilizing the initial CFG and the derived BOG rules to recognize user utterances. Based on a response of the initial CFG and the derived BOG rules to the user utterances, at least a portion of the derived BOG rules are utilized to modify the initial CFG and thereby produce a refined CFG. The above method can carried out iterativey, with each new iteration utilizing a refined CFG from preceding iterations.
摘要翻译：一种改进上下文无关语法（CFG）的系统和方法。该方法包括从最初开发的CFG导出回退语法（BOG）规则，并利用初始CFG和派生的BOG规则来识别用户话语。基于初始CFG和派生BOG规则对用户话语的响应，使用派生BOG规则的至少一部分来修改初始CFG，从而产生精炼的CFG。上述方法可以进行迭代，每个新迭代利用前面迭代的精细CFG。

8. 发明授权

US08005770B2 Parallel generation of a bayesian network 有权
标题翻译：平行生成贝叶斯网络
公开(公告)号：US08005770B2
公开(公告)日：2011-08-23
申请号：US12135613
申请日：2008-06-09
申请人： Chi Cao Minh , Max Chickering , John Feo , Jaime Hwacinski , Anitha Panapakkam , Khaled Sedky
发明人： Chi Cao Minh , Max Chickering , John Feo , Jaime Hwacinski , Anitha Panapakkam , Khaled Sedky
IPC分类号： G06F15/18 , G06F17/30 , G06F7/00
CPC分类号： G06N7/005
摘要： A method for generating a Bayesian network in a parallel manner is based on an initial model having a plurality of nodes. Each node corresponds to a variable of a data set and has a local distribution associated therewith. The method includes assigning a plurality of subsets of the nodes to a respective plurality of constructors. The plurality of constructors is operated in a parallel manner to identify edges to add between nodes in the initial model. The identified edges are added to the initial model to generate the Bayesian network. The edges indicate dependency between nodes connected by the edges.
摘要翻译：以并行方式生成贝叶斯网络的方法是基于具有多个节点的初始模型。每个节点对应于数据集的变量并且具有与其相关联的局部分布。该方法包括将多个节点的子集分配给相应的多个构造器。多个构造器以并行方式操作以识别在初始模型中的节点之间添加的边。识别的边缘被添加到初始模型以生成贝叶斯网络。边缘表示通过边缘连接的节点之间的依赖关系。

9. 发明申请

US20100191558A1 LINEAR-PROGRAM FORMULATION FOR OPTIMIZING INVENTORY ALLOCATION 有权
标题翻译：线性程序配方优化库存分配
公开(公告)号：US20100191558A1
公开(公告)日：2010-07-29
申请号：US12359932
申请日：2009-01-26
申请人： DAVID MAX CHICKERING , MANAN SANGHI , ASHIS ROY , ROBERT PAUL GORMAN , IZZET CAN ENVARLI
发明人： DAVID MAX CHICKERING , MANAN SANGHI , ASHIS ROY , ROBERT PAUL GORMAN , IZZET CAN ENVARLI
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q10/087 , G06Q30/0201 , G06Q30/0241 , G06Q30/0269
摘要： Computer-readable media for determining whether to accept a candidate order from a content provider, or advertiser, to display a particular number of advertisements within a specified time segment are provided. Initially, the content provider may include placement criteria that, among other things, identify a leaf node at which impressions of the advertisement are expected to be rendered. Generally, the leaf node refers to a location within a topic graph that describes inventory that is permissible to allocate to satisfy the candidate order. To perform the determination, the inventory of impressions available for accommodating the candidate order and a log of booked orders scheduled to be placed within the time segment are identified. Linear programs are then utilized to determine whether the estimated inventory that satisfies the placement criteria is available by predictively placing the booked orders at the estimated inventory. If estimated inventory remains available, the candidate order is accepted.
摘要翻译：提供了用于确定是否接受来自内容提供商或广告商的候选订单以在指定时间段内显示特定数量的广告的计算机可读介质。最初，内容提供商可以包括放置标准，其中除了别的以外，还标识预期要呈现广告的展示的叶节点。通常，叶节点是指主题图中描述可以分配以满足候选顺序的库存的位置。为了执行确定，识别可用于容纳候选订单的可用印象的库存以及计划放置在时间段内的已预订订单的日志。然后利用线性方案来确定满足放置标准的估计库存是否可通过将预定订单预测放在估计库存中来获得。如果估计的库存仍然可用，则接受订单。

10. 发明申请

US20090327083A1 AUTOMATING ON-LINE ADVERTISEMENT PLACEMENT OPTIMIZATION 审中-公开
标题翻译：自动化在线广告优化
公开(公告)号：US20090327083A1
公开(公告)日：2009-12-31
申请号：US12163861
申请日：2008-06-27
申请人： Ashvin J. Mathew , Max Chickering , Jesper B. Lind , Vadims Cugunovs , Dipanjan Ghosh , Xiaoqiao Li , Nathan W. Brixius
发明人： Ashvin J. Mathew , Max Chickering , Jesper B. Lind , Vadims Cugunovs , Dipanjan Ghosh , Xiaoqiao Li , Nathan W. Brixius
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273
摘要： A method and system for generating a price landscape for an advertiser for bids placed by the advertiser for advertisement space is provided. A price landscape system generates a price landscape based on information provided by an advertisement placement service that may include overall price estimation data and advertiser-specific performance data. The price landscape system generates price landscape data for an advertiser that combines the overall price estimation data and the advertiser-specific performance data to provide a more accurate assessment of the advertiser's expected performance than can be determined from the overall price estimation data or the advertiser-specific performance data alone.
摘要翻译：提供了一种用于为广告商生成用于广告空间的出价的出价的生成价格格局的方法和系统。价格景观系统根据广告刊登服务提供的信息产生价格格局，广告刊登服务可能包括总体价格估算数据和广告客户特定的效果数据。价格景观系统为广告商生成价格景观数据，其结合了整体价格估算数据和特定广告客户的业绩数据，以提供对广告客户预期业绩的更准确的评估，而不是从整体价格估算数据或广告客户 - 具体的性能数据。

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