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1. 发明授权

US08533049B2 Value add broker for federated advertising exchange 有权
标题翻译：为联合广告交易增值经纪人
公开(公告)号：US08533049B2
公开(公告)日：2013-09-10
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

2. 发明授权

US07698166B2 Import/export tax to deal with ad trade deficits 有权
标题翻译：进出口税来处理广告贸易赤字
公开(公告)号：US07698166B2
公开(公告)日：2010-04-13
申请号：US11747963
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
IPC分类号： G06Q20/00
CPC分类号： G06Q30/02 , G06Q20/207 , G06Q30/0241 , G06Q30/04 , G06Q40/123
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.
摘要翻译：对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率。根据大量可选实现提供和公开各种改进。

3. 发明申请

US20080103969A1 VALUE ADD BROKER FOR FEDERATED ADVERTISING EXCHANGE 有权
标题翻译：联合广告交易所的增值经纪人
公开(公告)号：US20080103969A1
公开(公告)日：2008-05-01
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q10/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

4. 发明申请

US20080103903A1 ARBITRAGE BROKER FOR ONLINE ADVERTISING EXCHANGE 有权
标题翻译：在线广告交易所的仲裁代理商
公开(公告)号：US20080103903A1
公开(公告)日：2008-05-01
申请号：US11763542
申请日：2007-06-15
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。根据主机的可选实施例提供和公开了各种系统细化。

5. 发明申请

US20080103900A1 SHARING VALUE BACK TO DISTRIBUTED INFORMATION PROVIDERS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交易所中分享信息提供者的价值
公开(公告)号：US20080103900A1
公开(公告)日：2008-05-01
申请号：US11747968
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。用户提供对广告交易所和/或其参与者具有可量化价值的信息。为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便激励用户的宝贵贡献。因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。根据主机的可选实施例提供和公开各种改进。

6. 发明申请

US20080103897A1 NORMALIZING AND TRACKING USER ATTRIBUTES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中进行交易的用户属性的归一化和跟踪
公开(公告)号：US20080103897A1
公开(公告)日：2008-05-01
申请号：US11735753
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0269 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。根据主机的可选实施例提供和公开了各种系统细化。

7. 发明申请

US20080103895A1 SELF-SERVE PERCENT ROTATION OF FUTURE SITE CHANNELS FOR ONLINE ADVERTISING 有权
标题翻译：自己的在线广告的未来网站渠道的百分之几的旋转
公开(公告)号：US20080103895A1
公开(公告)日：2008-05-01
申请号：US11675343
申请日：2007-02-15
申请人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
发明人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
摘要翻译：所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格反映了广告单元根据现货市场和未来市场的市场价值。

8. 发明申请

US20080103837A1 RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所参与者的风险降低
公开(公告)号：US20080103837A1
公开(公告)日：2008-05-01
申请号：US11748333
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q40/08 , G06Q10/087 , G06Q30/02
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

9. 发明授权

US08370343B2 Selecting directly bid upon advertisements for display 有权
标题翻译：选择直接投标广告进行展示
公开(公告)号：US08370343B2
公开(公告)日：2013-02-05
申请号：US11395850
申请日：2006-03-31
申请人： Jody D. Biggs , Li Li , Robert J. Ragno
发明人： Jody D. Biggs , Li Li , Robert J. Ragno
IPC分类号： G06F7/00 , G06Q30/00
CPC分类号： G06Q30/02
摘要： Methods and systems in search marketing which permit advertisers to provide advertisements to a search engine, as well as bids associated with the advertisements themselves, are provided. Advertisements are selected for presentation when they are determined to be relevant and payment for presentation is due only upon the conditions of the bid being met. If desired, advertisers may be permitted to provide, in addition to an advertisement, one or more destination pages associated with selection of the advertisement. In this case, relevance can be determined not only on the basis of the content of the advertisement itself, but also on the content of the destination page(s).
摘要翻译：提供允许广告商向搜索引擎提供广告以及与广告本身相关联的出价的搜索营销中的方法和系统。当广告被确定为相关性时才被选择进行展示，并且只有在符合投标条件的情况下才能付款。如果需要，可以允许广告商除了广告之外还提供与选择广告相关联的一个或多个目的地页面。在这种情况下，不仅可以基于广告本身的内容，还可以根据目的地页面的内容来确定相关性。

10. 发明授权

US07574408B2 Publisher unions 有权
标题翻译：出版社联合会
公开(公告)号：US07574408B2
公开(公告)日：2009-08-11
申请号：US11418899
申请日：2006-05-05
申请人： Ewa Dominowska , Christopher A. Meek , David M. Chickering , Jody D. Biggs , Brian Burdick
发明人： Ewa Dominowska , Christopher A. Meek , David M. Chickering , Jody D. Biggs , Brian Burdick
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/00 , G06Q10/10 , G06Q30/08
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译：发行商联盟由多个发布商，渠道和发布商联盟管理员组成。发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。

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